Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Moresoo Clip in Hair Extensions Real Human Hair,18 Inch 120g 7Pcs, Ash Blonde to Bleach Blonde,Seamless PU Weft, Real Human Hair, Easy DIY Hairstyle

Moresoo Clip in Hair Extensions Real Human Hair,18 Inch 120g 7Pcs, Ash Blonde to Bleach Blonde,Seamless PU Weft, Real Human Hair, Easy DIY Hairstyle

β˜… 4.30 (677 reviews)
$45.99
Tweezers Set Professional Eyebrows

Tweezers Set Professional Eyebrows

β˜… 4.50 (675 reviews)
$7.58
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Iβ€’envy Waterproof Long Lasting Hypoallergenic Quick Drying

β˜… 4.40 (675 reviews)
$5.09
Gift Baskets for Women, Sending Sunshine Sunflower Care Package for Women, Thank You, Get Well, Sympathy Inspirational Valentine's Day Gifts for Her Mom Sister Girlfriend Wife, Self Care Spa Basket

Gift Baskets for Women, Sending Sunshine Sunflower Care Package for Women, Thank You, Get Well, Sympathy Inspirational Valentine's Day Gifts for Her Mom Sister Girlfriend Wife, Self Care Spa Basket

β˜… 4.80 (674 reviews)
$19.99
Kiss Waterproof Long Lasting Natural Looking Applicator

Kiss Waterproof Long Lasting Natural Looking Applicator

β˜… 4.40 (673 reviews)
$5.09
Amazon Brand Soaking Lavender Scented

Amazon Brand Soaking Lavender Scented

β˜… 4.70 (667 reviews)
$3.70
 /Es/Mascarilla Hidratante Arvazallia Acondicionador Profundo

/Es/Mascarilla Hidratante Arvazallia Acondicionador Profundo

β˜… 4.50 (664 reviews)
$14.99
Botanic Hearth Tree Shampoo Conditioner

Botanic Hearth Tree Shampoo Conditioner

β˜… 4.20 (663 reviews)
$23.99
Botanic Hearth Rosemary Conditioner Thickening

Botanic Hearth Rosemary Conditioner Thickening

β˜… 4.20 (662 reviews)
$25.99
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Botanic Hearth Argan Shampoo Conditioner

β˜… 4.20 (662 reviews)
$24.99
L F Concealer Fullcoverage Formula Chestnut

L F Concealer Fullcoverage Formula Chestnut

β˜… 4.30 (661 reviews)
$8.00
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Evereden Kids Shampoo and Conditioner 2-in-1: Cool Peach, 8.5 fl oz. | Clean, Vegan, & Gentle Care for Kids | Toddler Shampoo and Conditioner for Healthy Scalp & Hair | Age 4+

β˜… 4.20 (661 reviews)
$15.30
Beetles Gel Polish Collection Glitter

Beetles Gel Polish Collection Glitter

β˜… 4.50 (658 reviews)
$15.98
Beetles Gel Nail Polish Set – Autumn Aura 20 Colors Gel Polish Kit, Burgundy Red Brown Yellow Orange Purple Cat Eye & Glitter Soak Off UV LED Manicure with Base Glossy Matte Top Coat

Beetles Gel Nail Polish Set – Autumn Aura 20 Colors Gel Polish Kit, Burgundy Red Brown Yellow Orange Purple Cat Eye & Glitter Soak Off UV LED Manicure with Base Glossy Matte Top Coat

β˜… 4.50 (657 reviews)
$18.98
Adore Semi Permanent Haircolor Platinum Ounce

Adore Semi Permanent Haircolor Platinum Ounce

β˜… 4.20 (656 reviews)
$9.40
Adore Semi Permanent Haircolor Mystic Ounce

Adore Semi Permanent Haircolor Mystic Ounce

β˜… 4.20 (656 reviews)
$9.40
Adore Semi Permanent Haircolor Mocha Ounce

Adore Semi Permanent Haircolor Mocha Ounce

β˜… 4.20 (656 reviews)
$8.96
Adore Semi Permanent Haircolor Cotton Candy

Adore Semi Permanent Haircolor Cotton Candy

β˜… 4.20 (656 reviews)
$8.99
Adore Semi Permanent Haircolor Paprika Ounce

Adore Semi Permanent Haircolor Paprika Ounce

β˜… 4.20 (655 reviews)
$9.99
Adore Semi Permanent Haircolor Eggplant Ounce

Adore Semi Permanent Haircolor Eggplant Ounce

β˜… 4.20 (654 reviews)
$15.99
Dr. Squatch Harry Potter Collection with Collector's Box - Men's Natural Bar Soap 4 Pack Bundle and Collector's Box - Soap inspired by Gryffindor, Slytherin, Ravenclaw, and Hufflepuff

Dr. Squatch Harry Potter Collection with Collector's Box - Men's Natural Bar Soap 4 Pack Bundle and Collector's Box - Soap inspired by Gryffindor, Slytherin, Ravenclaw, and Hufflepuff

β˜… 4.80 (654 reviews)
$22.82
Adore Semi Permanent Haircolor Blush Ounce

Adore Semi Permanent Haircolor Blush Ounce

β˜… 4.20 (653 reviews)
$9.99
Adore Semi Permanent Haircolor Black Ounce

Adore Semi Permanent Haircolor Black Ounce

β˜… 4.20 (653 reviews)
$14.99
Adore Creative Image Semi Permanent Purple

Adore Creative Image Semi Permanent Purple

β˜… 4.20 (653 reviews)
$8.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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