Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
REVLON One-Step Hair Dryer and Styler, All-in-One Hair Brush Straightener for Salon-Quality Smooth & Straight Styles, Black
Dr. Bronner's Dr. Bronner Hemp Peppermint Pure Castile Oil Made with Organic Oils Certified - 25 Oz, 1count
Differin Acne Retinoid Treatment Gel, 0.1% Adapalene, 45g Tube, 2ct | Pack of 2, 180-Day Supply, Retinoid For Adult Acne, Gentle On Sensitive Skin, Dermatologist-Recommended
CHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 2 Fl Oz
Eco Style Gel Olive Oil Styling - Adds Shine and Tames Split Ends - Delivers Moisture to Scalp - Nourishes And Repairs - Provides Weightless and Superior Hold - Ideal for all Hair - 8 oz
ZLFSRQ Daisy Flower Makeup Bag Travel Cute Floral Cosmetic Bags for Women Large Toiletry Pouch Zipper Cosmetic Pouch for Purse Aesthetic Embroidery Purple Makeup Organizer Bag Portable Toiletry Bags
Airspun Translucent Setting Foundation Lightweight
Beetles Nude Gel Polish Set, Skin Tones Collection, 6 Colors | Nude Brown Polka Dot Nails Neutral Polish Gel Design Soak off Uv Led Lamp Needed Manicure DIY Home
Toppik Building Fibers Light Brown
MEICOLY 2pcs Clear White Face Body Glitter,Mermaid Face Glitter Gel,Singer Concerts Festival Rave Accessories,Chunky Sequins Glitter Face Paint for Women and Kids,Sparkling Glitter Makeup
Beetles Blue Green Gel Polish
Gel Polish Collection Halloween Manicure
Beetles Sheer Elegance Nude Gel Nail Polish Set - 6 Colors Jelly Gel Polish Kit Milky White Nude Pink Brown Nail Concealer Translucent Effect Soak Off Uv French Nail Art Gift for Women
Beetles Gel Polish Collection Manicure
SVA Organic Pomegranate Seed Carrier Oil with Dropper, 4 Fl Oz (118 ml) | Pomegranate Seed Oil for Face, Facial Oil, Skin, Hair, Body Oil, Body Massage, Nail Care & DIY Beauty Blends in Glass Bottle
ghd Curve® Professional Hair Curling Irons & Wands | Soft Waves, Classic and Tight Curls | 0.5 –1.5 Inch Barrels’ | 365ºF Styling Temp Preventing Heat Damage + Auto Sleep Mode
Beetles Neon Gel Nail Polish Set - Dopamine Pleasure 6 Colors Neon Gel Polish, Orange Hot Pink Blue Yellow Green Purple Soak Off Uv Led Bright Rainbow Summer Nails Art Manicure for Women Holiday
Beetles Glitter Gel Polish, 6 Pcs Pink Silver Platinum Gel Polish Kit Soak off Uv Lamp Shimmer Purple Pink Green Gold Glitter Nail Polish Kit Holiday Spring Gift Design for Party
Peptide Complex Serum with Matrixyl 3000 (2 oz, Double-Sized) Minimizes Look of Fine Lines & Deep Wrinkles, Crow's Feet, Crepey Skin. Lightweight Anti Aging Moisturizer for Face & Neck
VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C, Retinol, Collagen, Turmeric - Original Japanese Complex Infused Hyaluronic Acid, E, Shea Butter, Castile Olive Oil (4 Pack)
Gift Baskets for Women, Sending Sunshine Sunflower Care Package for Women, Thank You, Get Well, Sympathy Inspirational Valentine's Day Gifts for Her Mom Sister Girlfriend Wife, Self Care Spa Basket
Laura Geller Porcelain Balance N Brighten Foundation
Laura Geller Baked Balance N Brighten Foundation
Geller Golden Medium Balance N Brighten Foundation
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
