Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Moresoo Clip in Hair Extensions Real Human Hair,18 Inch 120g 7Pcs, Ash Blonde to Bleach Blonde,Seamless PU Weft, Real Human Hair, Easy DIY Hairstyle
Tweezers Set Professional Eyebrows
Iβ’envy Waterproof Long Lasting Hypoallergenic Quick Drying
Gift Baskets for Women, Sending Sunshine Sunflower Care Package for Women, Thank You, Get Well, Sympathy Inspirational Valentine's Day Gifts for Her Mom Sister Girlfriend Wife, Self Care Spa Basket
Kiss Waterproof Long Lasting Natural Looking Applicator
Amazon Brand Soaking Lavender Scented
/Es/Mascarilla Hidratante Arvazallia Acondicionador Profundo
Botanic Hearth Tree Shampoo Conditioner
Botanic Hearth Rosemary Conditioner Thickening
Botanic Hearth Argan Shampoo Conditioner
L F Concealer Fullcoverage Formula Chestnut
Evereden Kids Shampoo and Conditioner 2-in-1: Cool Peach, 8.5 fl oz. | Clean, Vegan, & Gentle Care for Kids | Toddler Shampoo and Conditioner for Healthy Scalp & Hair | Age 4+
Beetles Gel Polish Collection Glitter
Beetles Gel Nail Polish Set β Autumn Aura 20 Colors Gel Polish Kit, Burgundy Red Brown Yellow Orange Purple Cat Eye & Glitter Soak Off UV LED Manicure with Base Glossy Matte Top Coat
Adore Semi Permanent Haircolor Platinum Ounce
Adore Semi Permanent Haircolor Mystic Ounce
Adore Semi Permanent Haircolor Mocha Ounce
Adore Semi Permanent Haircolor Cotton Candy
Adore Semi Permanent Haircolor Paprika Ounce
Adore Semi Permanent Haircolor Eggplant Ounce
Dr. Squatch Harry Potter Collection with Collector's Box - Men's Natural Bar Soap 4 Pack Bundle and Collector's Box - Soap inspired by Gryffindor, Slytherin, Ravenclaw, and Hufflepuff
Adore Semi Permanent Haircolor Blush Ounce
Adore Semi Permanent Haircolor Black Ounce
Adore Creative Image Semi Permanent Purple
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.