Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Maybelline Super Stay Full Coverage Powder Foundation Makeup, Up to 16 Hour Wear, Soft, Creamy Matte Foundation, Fair Porcelain, 1 Count
Sun Bum Road Tripper - Travel Sized Sun Care Pack with Sunscreen Lotion, Face Stick, and Lip Balm - SPF 30 Broad Spectrum UVA/UVB Protection - Hawaii 104 Act Compliant - TSA Friendly
Pefei Tweezers Set - Professional Stainless Steel Tweezers for Eyebrows - Great Precision for Facial Hair, Splinter and Ingrown Hair Removal (Black)
Adore Semi Permanent Hair Color, 194 Sweet Mint, 4 Fl Oz | Vegan & Cruelty-Free Green Hair Dye | No Ammonia, No Peroxide, No Alcohol
Adore Semi Permanent Hair Color, 194 Sweet Mint, 4 Fl Oz (2 Pack) | Vegan & Cruelty-Free Green Hair Dye | No Ammonia, No Peroxide, No Alcohol
i-Envy by KISS Super Strong Hold Eyelash Adhesive, Waterproof Long-Lasting Strip Lash Glue, Natural-Looking Allergy & Latex Free with Brush Applicator (Clear)
i•ENVY Super Strong Hold Eyelash Adhesive, Waterproof, 48-Hour Long-Lasting Lash Glue, Latex-Free, Hypoallergenic, Quick-Drying with Brush-On Applicator for Strip Lashes (Black, 1 Pack)
Moresoo Clip in Hair Extensions Real Human Hair,18 Inch 120g 7Pcs, Ash Blonde to Bleach Blonde,Seamless PU Weft, Real Human Hair, Easy DIY Hairstyle
Clairol Nice'n Easy Permanent Hair Dye, 7 Dark Blonde | Pack of 3
Amazon Basics Epsom Salt Soaking Aid, Lavender Scented, Relax & Relief, Resealable, 3 Pound, 1-Pack (Previously Solimo)
Amazon Basics Epsom Salt Soaking Aid, Lavender Scented, 3 Pound, 6-Pack (Previously Solimo)
Arvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
e.l.f. 16HR Camo Concealer, Full Coverage, Matte Finish Under-Eye & Blemish Corrector, Hydrating Formula, 16-Hour Crease-Resistant Wear, Light Beige
Botanic Hearth Tea Tree Shampoo And Conditioner Set - 16 Fl oz Each | Enriched With 100% Pure Tea Tree Oil, For Itchy And Dry Scalp, Sulfate/Paraben Free | For both Men And Women & All Hair Types
Botanic Hearth Argan Shampoo Conditioner
e.l.f. 16HR Camo Concealer, Full Coverage, Matte Finish Under-Eye & Blemish Corrector, Hydrating Formula, 16-Hour Crease-Resistant Wear, Deep Chestnut
Naturtint 10N Light Dawn Blonde Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
Botanic Hearth Rosemary Conditioner Thickening
L’Oréal Paris Makeup True Match Super-Blendable Liquid Foundation, Natural Ivory C2, 1 Fl Oz (1 Count)
Evereden Kids 2-in-1 Shampoo & Conditioner, Cool Peach | Dermatologist-Tested, No Silicones | Gentle Care for Healthy Scalp & Hair, Age 3+ | Clean, Vegan, Sulfate & Paraben-Free, 8.5 fl oz
Dr. Squatch Harry Potter Collection with Collector's Box - Men's Natural Bar Soap 4 Pack Bundle and Collector's Box - Soap inspired by Gryffindor, Slytherin, Ravenclaw, and Hufflepuff
Beetles Gel Nail Polish Set – Autumn Aura 20 Colors Gel Polish Kit, Burgundy Red Brown Yellow Orange Purple Cat Eye & Glitter Soak Off UV LED Manicure with Base Glossy Matte Top Coat
Adore Semi Permanent Hair Color (158 Mystic Grey) | Vegan & Cruelty-Free Grey Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz
Adore Semi Permanent Hair Color (150 Platinum) | Vegan & Cruelty-Free Grey Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
