Beauty & Personal Care Market Intelligence
Explore 4,017 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,017 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.14, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
AIMEILI Soak Off U V LED White Gel Nail Polish, Hema Free, Cruelty Free, Vegan Nail Art - (011) 10ml
AIMEILI Soak Off U V LED Light Pink Gel Nail Polish - Pertty Pretty in Pink (009) 10ml
Sky Organics Organic Baby Cotton Swabs 180ct, Baby Safe Tips, Chlorine-Free | Made with Organic Cotton. Ultra Soft, Hypoallergenic & Newborn Safe. Gentle, Strong, Sustainable, & Cruelty-Free. Baby Care.
Gillette ProGlide Razor for Men, Handle + 2 Blade Refills
Maybelline Lightweight Blendable Long Lasting Enhancing
Maybelline Fit Me Blush, Lightweight, Smooth, Blendable, Long-lasting All-Day Face Enhancing Makeup Color, Nude, 1 Count
Minimalist Hydrating Toner for Face | 3% PHA Facial Toner for Pore Tightening | Mild Exfoliation, pH Balancing & Rebalancing Skin Microbiome | for Women & Men | 5 Fl Oz / 150 ml
Metene Shower Brush with Soft and Stiff Bristles, Exfoliating Skin and A Soft Scrub, Double-sided Brush Head for Wet or Dry Brushing, Specially Long Wooden Handle Cleans the Body Easily
Remington 320 Beard Trimmer Barba
Mia Secret 8 oz / 240ml LIQUID MONOMER PROFESSIONAL ACRYLIC NAIL SYSTEM
Rimmel Stay Glossy Lip Gloss - Non-Sticky and Lightweight Formula for Lip Color and Shine - 155 Purple Parlour, .18oz
Rimmel Stay Glossy Lip Gloss - Non-Sticky and Lightweight Formula for Lip Color and Shine - 815 Halo-There, .18oz
Rimmel Stay Glossy 6 Hour Lip Gloss, Seduce Me, 0.18 Fl Oz , 2 Count (Pack of 1)
Bath and Body Works 2 Pack Crisp Morning Air Gentle Foaming Hand Soap. 8 Oz
Rimmel Stay Glossy Lip Gloss - Non-Sticky and Lightweight Formula for Lip Color and Shine - 340 Captivate Me!, .18oz (Pack of 2)
Bath & Body Works Shower Gel Wash 8 Ounce At The Beach
Bath & Body Works Cashmere Glow 10 Oz Shower Gel, 10.0 Ounce
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Navy
Cantu Mens Beard Ounce 100ml
Rimmel Stay Glossy Gloss Nighter
Gillette Mach3 Razor Refills for Men, 12 Razor Blade Refills
wet n wild MegaSlicks Lip Gloss, Ultra-Glossy, Vitamin-E Enriched, Ultra-Gloss High Shine Moisturizing, Cruelty-Free & Vegan - Rasp-berry Voice
Deweisn Tri Fold Magnification Tabletop Cosmetic
Everyone Lavender Plant Based Essential Packaging
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.00) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,017 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,017 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.00. The middle 80% of listings range from $5.99 to $34.14, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,749 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.00 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
