Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Loreal Paris Excellence Creme Color

Loreal Paris Excellence Creme Color

β˜… 4.60 (617 reviews)
$11.97
40 Pack Bulk Christmas Gifts, Mini Hand Cream Set, Bulk Christmas Gifts for Corworkers, Hand Lotion Travel Size, Stocking Stuffers for Women, Hand Creams for Dry Cracked Hands, Small Holiday Gifts

40 Pack Bulk Christmas Gifts, Mini Hand Cream Set, Bulk Christmas Gifts for Corworkers, Hand Lotion Travel Size, Stocking Stuffers for Women, Hand Creams for Dry Cracked Hands, Small Holiday Gifts

β˜… 4.70 (617 reviews)
$0.65
📦

Loreal Paris Excellence Creme Auburn

β˜… 4.60 (617 reviews)
$11.97
Loreal Paris Excellence Permanent Coverage

Loreal Paris Excellence Permanent Coverage

β˜… 4.60 (617 reviews)
$19.76
Loreal Excellence Triple Protection Reddish

Loreal Excellence Triple Protection Reddish

β˜… 4.60 (617 reviews)
$11.97
LorΓ©al Paris Excellence Permanent Golden

LorΓ©al Paris Excellence Permanent Golden

β˜… 4.60 (616 reviews)
$11.97
L F Cosmetics Hydrating Concealer Full Coverage

L F Cosmetics Hydrating Concealer Full Coverage

β˜… 4.50 (615 reviews)
$7.00
Eva Naturals Niacinamide Hyaluronic Salicylic

Eva Naturals Niacinamide Hyaluronic Salicylic

β˜… 4.30 (615 reviews)
$28.99
Hydrating Concealer Lightweight Coverage Highlights

Hydrating Concealer Lightweight Coverage Highlights

β˜… 4.50 (613 reviews)
$7.00
📦

Crate 61 Organics, Handmade in Canada, Plant Based Cold Process Natural Bar Soap For Face And Body, With Premium Essential Oils, For Men And Women 3 Pack (Mango)

β˜… 4.50 (613 reviews)
$11.69
Laza Mardi Gras Body Glitter, 2 Jars Gold Purple Green Chunky Sequins with Glue Women Eyeshadow Fat Tuesday Face Paint Festival Rave Outfit Hair Accessories Party Costumes – Mardi Gras Carnival

Laza Mardi Gras Body Glitter, 2 Jars Gold Purple Green Chunky Sequins with Glue Women Eyeshadow Fat Tuesday Face Paint Festival Rave Outfit Hair Accessories Party Costumes – Mardi Gras Carnival

β˜… 4.60 (611 reviews)
Bed Head Artist Beachy Generation

Bed Head Artist Beachy Generation

β˜… 4.30 (609 reviews)
$29.99
Beef Tallow for Skin, Tallow and Honey Balm (4.2 Oz), Tallow Face Moisturizer, Organic Grass Fed Whipped Beef Tallow with Honey Beeswax, Deeply Moisturizing for Face & Body, Unscented Fast Absorption

Beef Tallow for Skin, Tallow and Honey Balm (4.2 Oz), Tallow Face Moisturizer, Organic Grass Fed Whipped Beef Tallow with Honey Beeswax, Deeply Moisturizing for Face & Body, Unscented Fast Absorption

β˜… 4.40 (605 reviews)
$13.99
Gillette Fusion5 Razor Blades Refills

Gillette Fusion5 Razor Blades Refills

β˜… 4.70 (604 reviews)
$32.38
LUVME HAIR 10 Inch Light Yaki Straight Bob Wig with Bangs Human Hair Protective Wig Realistic HD Lace Short Black Bob Wigs, Ready to Go Blunt Cut Bob Wig Glueless 180 Density

LUVME HAIR 10 Inch Light Yaki Straight Bob Wig with Bangs Human Hair Protective Wig Realistic HD Lace Short Black Bob Wigs, Ready to Go Blunt Cut Bob Wig Glueless 180 Density

β˜… 4.00 (603 reviews)
$94.99
Titanium Lancet Needle Pimple Popper Tool Facial Milia Remover Blackhead Blemish Remover Blackhead Whitehead Extractor Professional Lancet Zit Blemish Comedone Removal Tool 2 Pieces with Box

Titanium Lancet Needle Pimple Popper Tool Facial Milia Remover Blackhead Blemish Remover Blackhead Whitehead Extractor Professional Lancet Zit Blemish Comedone Removal Tool 2 Pieces with Box

β˜… 4.50 (603 reviews)
$7.99
Jpnk Blackhead Remover Tools Leather

Jpnk Blackhead Remover Tools Leather

β˜… 4.50 (602 reviews)
$6.64
Jpnk Blackhead Remover Comedone Extractor

Jpnk Blackhead Remover Comedone Extractor

β˜… 4.50 (602 reviews)
$9.99
Dove Beauty Sensitive Skin Count

Dove Beauty Sensitive Skin Count

β˜… 4.80 (601 reviews)
$9.99
Grooming Unscented Shaving Scissors Xikezan

Grooming Unscented Shaving Scissors Xikezan

β˜… 4.70 (601 reviews)
$19.99
Roller Facial Baimei Treatment Routine

Roller Facial Baimei Treatment Routine

β˜… 4.60 (600 reviews)
$9.99
Chloven Scrunchies Elastics Scrunchie Accessories

Chloven Scrunchies Elastics Scrunchie Accessories

β˜… 4.70 (597 reviews)
$9.99
PAVILIA Toiletry Bag for Men Women, Mens Travel Bag Toiletries Organizer Case for Grooming, Travel Essentials Shaving Dopp Kit, PU Leather Water Resistant Cosmetic Pouch, Dark Brown

PAVILIA Toiletry Bag for Men Women, Mens Travel Bag Toiletries Organizer Case for Grooming, Travel Essentials Shaving Dopp Kit, PU Leather Water Resistant Cosmetic Pouch, Dark Brown

β˜… 4.70 (596 reviews)
$19.99
Tangle Teezer Detangler Denim Blues

Tangle Teezer Detangler Denim Blues

β˜… 4.60 (595 reviews)
$16.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

No credit card required • Cancel anytime

💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

Affiliate

Book a Demo

Book a Demo of Squatio’s All-in-One Amazon FBA Seller Tool

This free demo shows you how to track important metrics and grow your business effectively.

Enter your information to register for the Free demo.