Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Semi Permanent Hair Color (190 Cotton Candy) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz
Adore Semi Permanent Hair Color (072 Paprika) | Vegan & Cruelty-Free Brown Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz
Degree Men Original Antiperspirant Deodorant 48-Hour Odor Protection Extreme Blast Mens Deodorant Stick 2.7 oz, 2 Count
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Just Garnet
Adore Semi Permanent Haircolor Eggplant Ounce
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Blind Date
Adore Semi Permanent Haircolor Black Ounce
Adore Semi Permanent Hair Color (174 Sapphire Blue) | Vegan & Cruelty-Free Blue Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz
Beetles 23PCS Gel Nail Polish Set, 20 Colors White Gray Gel Polish Kit | Modern Muse Collection with 3Pcs Base Matte Glossy Top Coat Soak Off Uv Gel for Women
Adore Semi Permanent Hair Color (142 Pink Blush) | Vegan & Cruelty-Free Pink Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz
Adore Creative Image Semi Permanent Purple
KARMIN G3 Salon Pro 1" Professional Tourmaline Ceramic Flat Iron Hair Straightener Ionic Hair Straightening Styling Iron, Straighten, Curl, Wave, Dual Voltage, Auto Shut Off, Carrying Case, Black
PYT Unicorn Pro Hair Straightener - Ceramic Flat Iron for Professional Styling. 150 W Power Output, Adjustable Temperature Suitable for All Hair Types. Straighten, Curl or Wave (Galaxy) | Professional negative ion hair styler with adjustable heat for fine to thick hair. Dual voltage travel-friendly.
Adore Semi Permanent Haircolor Orange Blaze
Adore Semi Permanent Hair Color (168 Emerald) | Vegan & Cruelty-Free Green Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz
Adore Semi Permanent Hair Color (113 African Violet) (2 Pack) | Vegan & Cruelty-Free Purple Hair Dye | No Ammonia, No Peroxide, No Alcohol | 4 Fl Oz
Spa Gifts for Women, Lavender 16 Pcs Valentines Day Gifts for Her Girlfriend Wife Daughter Sister, Self Care Gift Baskets for Women, Thank You, Get Well, Sympathy Inspirational Care Package Spa Basket
BAGSMART Toiletry Bag Travel Bag with Hanging Hook, Water-resistant Makeup Cosmetic Bag Travel Organizer for Accessories, Shampoo, Full Sized Container, Toiletries (Purple, Medium)
BAGSMART Toiletry Bag Travel Bag with Hanging Hook, Water-resistant Makeup Cosmetic Bag Travel Organizer for Accessories, Shampoo, Full-size Container, Toiletries (Black, Medium)
BAGSMART Large Toiletry Bag Travel Bag with Hanging Hook, Water-resistant Makeup Cosmetic Bag Travel Organizer for Accessories, Shampoo, Full Sized Container, Toiletries
Tratamiento Proteínas Revestimiento Colágeno Elizavecca
VT COSMETICS CICA Collagen Daily Mask 30 Sheets, 300Da Low Molecular Collagen for Skin Elasticity, Hydrating & Firming, Pink Collagen Essence, Korean Face Mask
Bath Bombs for Kids with Surprise Inside- Dino Egg Bath Bombs for Girls, 6 Pcs Bubble Bath Bomb, Dinosaur Bathbombs Gift Set, Unicorn Jewelry for Girls, Birthday Gifts, Valentines Day
Wet Wild Hydrating Formulated Cruelty Free
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
