Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Bagsmart Water Resistant Accessories Toiletries Large Teal
Claiborne By Liz Claiborne For Women. Eau De Toilette Spray 1 Ounces
Dove Body Wash with Pump Sensitive Skin For 24hr Lotion-Soft Skin Moisturizing Skin Cleanser Gentle Hypoallergenic Formula with No Sulfates No Parabens 30.6 oz
Organic Tea Tree Foot Balm for Dry Cracked Feet & Heels - Intensive Callus Remover & Foot Repair Cream with Shea Butter - Moisturizer for Rough Hard Skin & Cracked Heel Treatment for Men & Women
BAGSMART Toiletry Bag Travel Bag with hanging hook, Water-resistant Makeup Cosmetic Bag Travel Organizer for Accessories, Shampoo, Full Sized Container, Toiletries, Smokey Blue
TREZORO Professional Hair Dryer with Diffuser, Ionic Ceramic Tourmaline Technology, 2000W Fast Quiet Drying, With Narrow & Wide Concentrator Nozzles, 3 Heat & 2 Speed Settings, Cool Shot Button, Black
COSRX Acne Pimple Patch Absorbing Hydrocolloid Original 3 Size Patches for Zits Cover, Spot Stickers for Face and Body, Not Tested on Animals, No Toxic Ingredients (120 Count (Pack of 5))
COSRX Acne Pimple Patch Absorbing Hydrocolloid Original 3 Size Patches for Blemishes and Zits Cover, Absorbs Zits & Blemish, Spot Stickers for Face and Body, Korean Skin Care (96 Count)
COSRX Acne Pimple Patch Absorbing Hydrocolloid Original 3 Size Patches for Blemishes and Zits Cover, Absorbs Zits & Blemish, Spot Stickers for Face and Body, Korean Skin Care (72 Count)
COSRX Acne Pimple Patch Absorbing Hydrocolloid Original 3 Size Patches for Blemishes and Zits Cover, Absorbs Zits & Blemish, Spot Stickers for Face and Body, Korean Skin Care (240 Count)
NUFACE MINI+ Facial Sculpting Tool - Microcurrent Face Massager Device for Skin Tightening, Contouring, Depuffing & Toning Cheeks, Neck & Jawline + Lymphatic Drainage & Activator Gel, Sandy Rose
Tend Skin Solution for Razor Bumps and Ingrown Hair, 4 Oz | Solution for Unsightly Razor Burns, Post Shaving and Waxing Toner, Deodorant, Made in USA
Loreal Paris Excellence Haircolor Blonde
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 02 Extra Light Natural Blonde, 1 Kit (Packaging May Vary)
Revlon Face Roller, Oily Skin Control for Makeup, Oil Absorbing, Volcanic Reusable Facial Skincare Tool for At-Home or On-the-Go Mini Massage, 1 Count
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6R Light Auburn, 1 Kit (Packaging May Vary)
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6RB Light Reddish Brown, 1 Kit (Packaging May Vary)
40 Pack Bulk Christmas Gifts, Mini Hand Cream Set, Bulk Christmas Gifts for Corworkers, Hand Lotion Travel Size, Stocking Stuffers for Women, Hand Creams for Dry Cracked Hands, Small Holiday Gifts
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6A Light Ash Brown, 1 Kit (Packaging May Vary)
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 6G Light Golden Brown, 1 Kit (Packaging May Vary)
KATIVA Brazilian Keratin Hair Straightening Treatment Blonde, 12 Weeks Smooth Hair at Home, Anti Frizz Smoothing System for Light & Blonde Hair, Formaldehyde Free
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
Crate 61 Organics, Handmade in Canada, Plant Based Cold Process Natural Bar Soap For Face And Body, With Premium Essential Oils, For Men And Women 3 Pack (Mango)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
