Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Hydrating Concealer Lightweight Coverage Highlights
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Beige
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Beige
Maybelline Color Sensational Lipstick, Lip Makeup, Cream Finish, Hydrating Lipstick, Nude, Pink, Red, Plum Lip Color, Copper Charge, 0.15 oz; (Packaging May Vary)
Nyx Professional Makeup Pencil Ounce
Maybelline New York Sensational Lipstick
L’Oréal Paris Hair Color Colorista 1-Day Spray, Pastelpink, 2 Ounce
Gillette Fusion5 Razor Blades Refills
Beef Tallow for Skin, Tallow and Honey Balm (4.2 Oz), Tallow Face Moisturizer, Organic Grass Fed Whipped Beef Tallow with Honey Beeswax, Deeply Moisturizing for Face & Body, Unscented Fast Absorption
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Medium Peach
Titanium Lancet Needle Pimple Popper Tool Facial Milia Remover Blackhead Blemish Remover Blackhead Whitehead Extractor Professional Lancet Zit Blemish Comedone Removal Tool 2 Pieces with Box
LUVME HAIR 10 Inch Light Yaki Straight Bob Wig with Bangs Human Hair Protective Wig Realistic HD Lace Short Black Bob Wigs, Ready to Go Blunt Cut Bob Wig Glueless 180 Density
JPNK Blackhead Remover Tool Comedones Extractor Acne Removal Kit for Blemish, Whitehead Popping, 6 Pcs Zit Removing for Nose Face Tools with a Leather Bag (Black)
XIKEZAN Beard Kit Gifts for Men Beard Grooming/Care-Soften,Soothe Mustache | Mens Gift Set Birthday Valentines Fathers Easter Basket Gifts for Men Him Dad Husband Boyfriend Christmas Stocking Stuffers
JPNK Blackhead Remover Comedone Extractor Acne Removal Kit..
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
BAIMEI IcyMe Jade Face Roller & Gua Sha, Facial Beauty Skin Care Tools, Self Care Gift for Men Women, Massager for Face, Eyes, Neck, Relieve Fine Lines and Wrinkles - Green
Chloven 55 Pcs Premium Velvet Hair Scrunchies Elastics Bobbles Hair Bands Scrunchy Hair Ties Ropes Scrunchies for Women Girls Accessories
Bs Mall Premium Synthetic Foundation Concealers
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Perricone MD Hyaluronic Intensive Moisturizer – Ultra Hydrating Face Cream with Hyaluronic Acid – Anti-Aging, Oil-Free Moisturizer for Dry Skin – Daily Hydrating Cream for Smooth, Plump Skin
Eva Naturals Vitamin C Serum Plus with Hyaluronic Acid & Retinol, 2 oz
OAOLEER 6PCS Valentine's Day Hair Bows for Girls, Pink Flower Hair Accessories for Girls Grosgrain Ribbon Bows With Alligator Clips Girl Hair Accessories for Kids Teen (Flower Bows-Valentines Day)
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum - Peptide & Vitamin Infused Formula for Longer, Thicker, Fuller Looking Lashes - Ophthalmologist Tested, Cruelty-Free, 6 Week Supply (1mL)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
