Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum - Peptide & Vitamin Infused Formula for Longer, Thicker, Fuller Looking Lashes - Ophthalmologist Tested, Cruelty-Free, 6 Week Supply (1mL)
Pack of 6 Magic Kiss Color Changing Matte Lipstick set, Long Lasting Nutritious Lips Moisturizer Magic Temperature Color Change Lip Balm with Aloe Vera PH Lipstick Beauty Cosmetics Makeup MADE IN USA
ALIVER Foot Peel Mask 3 Pack, Exfoliator Peel Off Calluses Dead Skin Callus Remover, Baby Soft Smooth Touch Feet-Men Women (Lavender)
Foot Peel Mask 3 Pack， Exfoliator Peel Off Calluses Dead Skin Callus Remover，Soft Smooth Touch Feet-Men Women (Tea Tree)
Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair, Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types, Apricot Blaze
Hair Dryer, High-Speed Ionic Low Noise Blow Dryer, Powerful 1600 Watt Motor for Fast Drying and Straight & Wavy Hair, Lightweight, Professional Hairdryer with Diffuser & Nozzle for Home Salon Travel
KYDA Glow in the Dark Gel Polish,Clear Glow in the Dark Top Coat Nail Gel | Luminous Nail Top Coat for Nail Art, Transparent Universal Nail Gel Coat, UV LED Gel Polish, 0.5 fl oz
Gel UV LED Nail Polish Lamp, LKE Nail Dryer 40W LED Light with 3 Timers Professional for Nail Art Tools Accessories White
Bioderma - Sensibio - H2O Micellar Water - Makeup Remover Cleanser - Face Cleanser for Sensitive Skin
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Smoky Tawny Matte – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Matte Finish with Built-In Smudger
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Stone Matte – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Matte Finish with Built-In Smudger
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Putty Matte – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Matte Finish with Built-In Smudger
Julep Eyeshadow Powder Waterproof Amethyst
Julep Eyeshadow Powder Waterproof Shimmer
Epielle Halloween Costumes For Kids 8-9 For Girls Scary
Mothers Day Birthday Gifts for Women Self Care Get Well Soon Gift Baskets, Pink Relaxing Spa Gift Set Care Package with Blanket, Unique Mother's Day Gifts for Mom Wife Grandma Daughter Sister | Pink Relaxing Spa Gift Set Thinking of You Care Package with Blanket, Christmas Unique Gift for Her Mom Wife Friend Sister
Julep Eyeshadow Waterproof Moonlight Metallic
Electric Feet Callus Removers Rechargeable,Portable Electronic Foot File Pedicure Tools, Electric Callus Remover Kit,Professional Pedi Feet Care Perfect for Dead,Hard Cracked Dry Skin
Electric Feet Callus Removers Rechargeable, Portable Electronic Foot File Pedicure Tools, Electric Callus Remover Kit, Professional Pedi Feet Care for Dead, Hard Cracked Dry Skin Ideal Gift (Black)
Revlon Colorstay Longwear Makeup Normal/Dry, 320 True Beige, 1 fl oz | Longwear foundation for normal & dry skin with SPF 20. Medium-full coverage, natural finish. Up to 24hr wear.
CeraVe Night Cream, Facial Moisturizer with Peptides & Niacinamide, 1.7oz | Anti-aging Face Cream, Skin Care with Hyaluronic Acid, Night Cream for Men & Women, Daily Non-Comedogenic Face Moisturizer
Maybelline Hyaluronic Hydrating Hydrated Fuller Looking
Maybelline Lifter Gloss, Hydrating Lip Gloss with Hyaluronic Acid, High Shine for Plumper Looking Lips, Crystal, Golden Neutral, 0.18 Ounce
CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer For Face, Post Acne Skin Barrier Repair, Non-Comedogenic
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
