Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Paris Makeup True Natural Glow Illuminator Highlighter Day Radiant Glow

Paris Makeup True Natural Glow Illuminator Highlighter Day Radiant Glow

β˜… 4.60 (524 reviews)
$14.97
Silicone Cleanser Massager Cleansing Sensitive

Silicone Cleanser Massager Cleansing Sensitive

β˜… 4.50 (523 reviews)
$6.99
Allure WinnerEach year, thousands of products are tested by Allure beauty editors and a panel of industry experts, including makeup artists, hairstylists, and dermatologists. When you see the Allure Best of Beauty seal, it means that a product has been rigorously tested and identified as exceptional in its category. It's not just a high-quality product, but a true standout in the beauty world.

Allure WinnerEach year, thousands of products are tested by Allure beauty editors and a panel of industry experts, including makeup artists, hairstylists, and dermatologists. When you see the Allure Best of Beauty seal, it means that a product has been rigorously tested and identified as exceptional in its category. It's not just a high-quality product, but a true standout in the beauty world.

β˜… 4.40 (519 reviews)
$28.00
Amazon Basics Cotton Rounds Count

Amazon Basics Cotton Rounds Count

β˜… 4.70 (518 reviews)
$3.21
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Kerasal Intensive Repair Exfoliating Moisturizer

β˜… 4.50 (518 reviews)
$8.84
Blue Cross Cuticle Remover Oz

Blue Cross Cuticle Remover Oz

β˜… 4.50 (516 reviews)
$7.99
Ninabella Organic Detangling Brush Children

Ninabella Organic Detangling Brush Children

β˜… 4.60 (516 reviews)
$8.99
Eucerin Advanced Moisturizer Moisturizing Fragrance

Eucerin Advanced Moisturizer Moisturizing Fragrance

β˜… 4.70 (516 reviews)
$9.97
Amazon Basics Cotton Rounds Previously

Amazon Basics Cotton Rounds Previously

β˜… 4.70 (515 reviews)
$10.68
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Eucerin Advanced Repair Skin Lotion

β˜… 4.70 (515 reviews)
$11.85
Eucerin Advanced Repair Creme Packaging

Eucerin Advanced Repair Creme Packaging

β˜… 4.70 (515 reviews)
$13.99
Kitsch Assorted Satin Sleep Scrunchies

Kitsch Assorted Satin Sleep Scrunchies

β˜… 4.60 (515 reviews)
$7.99
Kitsch Satin Sleep Scrunchies Leopard

Kitsch Satin Sleep Scrunchies Leopard

β˜… 4.60 (514 reviews)
$7.99
Colorstay Waterproof Smudge Proof Sharpener Packaging

Colorstay Waterproof Smudge Proof Sharpener Packaging

β˜… 4.50 (513 reviews)
$7.97
Rimmel London Lasting Pressed Transparent

Rimmel London Lasting Pressed Transparent

β˜… 4.40 (512 reviews)
$3.97
Clippers Stainless Fingernail Toenail Hawatour

Clippers Stainless Fingernail Toenail Hawatour

β˜… 4.60 (512 reviews)
$9.99
Clippers Fingernail Toenail Clipper Hawatour

Clippers Fingernail Toenail Clipper Hawatour

β˜… 4.60 (512 reviews)
$9.97
Rimmel Pressed Powder Creamy Natural

Rimmel Pressed Powder Creamy Natural

β˜… 4.40 (511 reviews)
$11.42
Cosy Companions High-Speed Ionic Hair Dryer, 150000 RPM Brushless Motor for 2-5Min Fast Drying, Low Noise Blow Dryer Reduces Frizz & Heat Damage, Lightweight Hair Dryer with Diffuser & Nozzle, Silvery

Cosy Companions High-Speed Ionic Hair Dryer, 150000 RPM Brushless Motor for 2-5Min Fast Drying, Low Noise Blow Dryer Reduces Frizz & Heat Damage, Lightweight Hair Dryer with Diffuser & Nozzle, Silvery

β˜… 4.40 (507 reviews)
$71.99
Beetles Green Color Gel Polish

Beetles Green Color Gel Polish

β˜… 4.40 (507 reviews)
$6.99
40 Sets Hand Cream and Lip Balm Bulk Set, Valentines Day Gifts for Her, Wedding Favors for Guests with Thank You Card Organza Bags,Mothers Day Gifts, Teacher Appreciation Gift and Nurse Gift

40 Sets Hand Cream and Lip Balm Bulk Set, Valentines Day Gifts for Her, Wedding Favors for Guests with Thank You Card Organza Bags,Mothers Day Gifts, Teacher Appreciation Gift and Nurse Gift

β˜… 4.60 (506 reviews)
$22.79
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Moisturizer Loreal Paris Revitalift Hyaluronic

β˜… 4.50 (504 reviews)
$29.74
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L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 2.55 Oz

β˜… 4.50 (504 reviews)
$32.22
Loreal Paris Revitalift Moisturizer Hyaluronic

Loreal Paris Revitalift Moisturizer Hyaluronic

β˜… 4.50 (504 reviews)
$20.88

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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