Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
CeraVe Resurfacing Retinol Serum For Post Acne Marks, Formulated With Licorice Root Extract & Niacinamide, Brightening Serum & Pore Minimizer For Face, Post Acne Skin Barrier Repair, Non-Comedogenic
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Auburn 6R, 1 Hair Dye Kit
Indulekha Bringha Selfie Bottle 100ml
Paris Superior Preference Fade Defying Permanent
Loreal Paris Preference Fade Defying Packaging
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Warm Honey, 1 Count (Packaging May Vary)
Kids Nail Polish Set for Girls - Girl Toys 8-10 - Nail Art Kit for Kids Ages 7-12, Non toxic Nail Polish Kids Nail Kit Girl Stuff for Spa Manicures, Idea Birthday Gift for Girls 8 9 10 12
MAKE P:REM Hydrate Me. Micro Tension Cream, Moisturizing Watery Gel Type, Non-Sticky Finish Hydrating Facial Cream for Dry, Sensitive, Oily, Acne-prone Skin, Korean Skin Care, 2.19 fl. oz. (65ml)
Equinox Professional Razor Edge Series Barber Hair Cutting Scissors - Japanese Stainless Steel Salon Scissors - 6.5” Overall Length - Fine Adjustment Tension Screw - Premium Shears for Hair Cutting
Smoothing + Coconut Coffee Exfoliating Daily Body Scrub with Arabica Coffee & Coconut Oil, Hydrating & Moisturizing Body Wash for Dry Skin, Paraben-Free with Sulfate-Free Surfactants, 19.5 Fl Oz
ILNP Playlist - Glowing Neon Lime Cream Nail Polish
XMONDO Hair Hydrify Smoothing Oil | Vegan Formula with Argan, Carrot Seed, and Baobab Oils - Deep Penetrating to Hydrate, Strengthen, Nourish, and Restore Dry, Damaged Hair, 1.7 Fl Oz 1-Pack
Gifts for Women Happy Birthday Gift Baskets, Bath and Body Gift Set Mothers Day Gifts, Vanilla Coconut Relaxing Home Spa Set Self Care Gift for Mom Sister Her Wife Grandma Girlfriend Friends
Cosy Companions High-Speed Ionic Hair Dryer, 150000 RPM Brushless Motor for 2-5Min Fast Drying, Low Noise Blow Dryer Reduces Frizz & Heat Damage, Lightweight Hair Dryer with Diffuser & Nozzle, Silvery
Sally Hansen Nails Xtreme Pacific
Sally Hansen Nails Xtreme Color
Sally Hansen Xtreme Polish Glitter
The Honest Company Hair Detangler, Citrus Vanilla Refresh, 4 fl oz, 3 Pack | Leave-In Conditioner & Detangler Spray, 4 Fl Oz. Tear-Free, Hypoallergenic, Cruelty-Free. Gentle For Baby's Sensitive Skin.
DUO Brush-On Lash Glue Strip Lash Adhesive Dark Tone Eyelash Glue, 0.18 oz | Waterproof, Quick Drying, Long-Lasting Wear for Clusters & Strip Lashes, Latex-Free
DUO Brush-On Clear Lash Glue –Waterproof Strip Lash Adhesive with Vitamins A, C & E, Long Lasting Eyelash Glue, 0.18 oz, 1 Pack
DUO Brush-On Clear Lash Glue, Strip Eyelash Adhesive for Clusters, 2 Pack | Infused with Vitamins A, C & E, Waterproof Eyelash Glue, Long Lasting, Quick Drying, Hypoallergenic, Latex-Free
The Honest Company Hair Detangler, Citrus Vanilla Refresh, 4 fl oz | Leave-In Conditioner & Detangler Spray, 4 Fl Oz. Tear-Free, Hypoallergenic. Gentle For Baby's Sensitive Skin.
Sally Hansen Xtreme Wear Nail Polish, Streak-Free, Shiny Finish, Long-Lasting Nail Color, Pixie Peach, 0.12 fl oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
