Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Olaplex N°.6 Bond Smoother™ | Leave-In, Anti-Frizz Styling Cream, 100 mL | 72-Hour Frizz And Humidity Control, 450°F Heat Protection, For All Hair Types And Textures
Sally Hansen Xtreme Wear Nail Polish, Streak-Free, Shiny Finish, Long-Lasting Nail Color, Pixie Peach, 0.12 fl oz
Sally Hansen Xtreme Polish Fanta Seas
Sally Hansen Xtreme Wear Color
Sally Hansen Hard as Nails Xtreme Wear, Disco Ball, 0.4 Fluid Ounce
COVERGIRL & Olay Simply Ageless 3-in-1 Liquid Foundation, Matte Finish, Hyaluronic & Vitamin C Formula, 225 Buff Beige, 1 Count
COVERGIRL & Olay Simply Ageless 3-in-1 Liquid Foundation, Matte Finish, Hyaluronic & Vitamin C Formula, 242 Medium Beige, 1 Count
Palmer's Cocoa Butter Formula Massage Lotion For Stretch Marks, Pregnancy Skin Care, Belly Cream with Collagen, Elastin, Argan OIl and Shea Butter, 8.5 Ounces
WOW Skin Science Onion Black Seed Hair Oil - Nourishing Treatment for Dry, Damaged Hair Growth with Almond, Castor, Olive, Coconut & Jojoba Oils
Beetles Black Gel Polish, 15ML Audrey Black Gel Nail Polish | Soak-Off UV LED, Long-Lasting Fall Nails Art for Salon & Home DIY Manicures
Beetles Teal Gel Nail Polish - Cascade Green 15ML/0.51Fl Oz, Teal Neon Gel Polish, Soak Off UV LED Summer Nails Art Design Manicure Salon DIY Home Neon Nails
Beetles Gel Polish Emerald Green
Kitsch Satin Scrunchies for Women | For All Hair Types - Black, 5pcs | Wake Up Frizz-Free, No Crease Hair Ties, Softer Than Silk Scrunchies, Stylish Hair Accessories For All Hair Types
Amazon Essentials Hypoallergenic 100% Cotton Rounds, 600 Count (6 Packs of 100) (Previously Amazon Basics)
Amazon Essentials Hypoallergenic 100% Cotton Rounds, 100 Count (Previously Amazon Basics)
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
Teen Girl Gifts Trendy Stuff - Initial Cute Hair Clips, Letter Elegant Hair Claw Clips, Fashion Glitter Claw Clips Durable Hair Clips, Birthday Gifts for Teens Daughter Sister Christmas Gifts
Mrs. Meyer's Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
Lime Crime Full Coverage Unicorn Hair Dye, Blue Smoke - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan | Blue Hair Dye - Temporary Hair Dye, Conditions & Moisturizes, Sugary Citrus Vanilla Scent, Vegan & Cruelty-Free
Victorias Secret Sg_B017l5mwha_Us Tease Lotion
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit
modelones 15 ml Nail Dehydrator and Primer, Acid Free Base Coat Natural Prep Dehydrate & Bond Primer Kit, Hema-Free Acrylic Nail Supplies
WUNDERBROW Eyebrow Gel, Waterproof, Smudgeproof, Long Lasting, Shade: Black/Brown, Vegan and Cruelty-Free
WUNDERBROW Eyebrow Gel, Waterproof, Smudgeproof, Long Lasting, Shade: Brunette, Vegan and Cruelty-Free
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
