Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Truremedy Naturals 12oz Tea Tree Oil Body Wash - Pack of 2 - Tea Tree Soap with Aloe and Peppermint Oil - Moisturizing Foot Wash - Suitable for All Skin Types
Jiasheng Professional 30000rpm Nail Drill Machine for Nail Tech Supplies | Acrylic Electric Efile Drill for Polishing Shaping Removing Acrylic Nails Poly Nail Gels
New York Biology Dead Sea Mud Mask for Face and Body | with Eucalyptus | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz
New York Biology Dead Sea Mud Mask for Face and Body | with Tea Tree | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz
Nyx Professional Makeup Pencil Espresso
New York Biology Dead Sea Mud Mask for Face and Body | with Manuka Honey | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 4 oz
NYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Nude Pink
INNERNEED Super Soft Silicone Face Cleanser and Massager Brush Manual Facial Cleansing Scrubber Handheld Wash Pad for Sensitive, Delicate, Dry Skin (Pack of 4)
Clippers Stainless Fingernail Toenail Hawatour
HAWATOUR Nail Clippers Set, Ultra Sharp Sturdy Fingernail and Toenail Clipper Cutters with Visibly Tin Case, Silver
Eucerin Advanced Repair Lotion, Urea Enriched, 16.9 FL OZ | Unscented Body Lotion for Dry Skin with Urea, Ceramide and NMF, 48-Hour Hydration, Fast Absorbing, Non-Greasy, Fragrance Free
Adore Semi Permanent Hair Color, 046 Spiced Amber, 4 Fl Oz (2 Pack) | Vegan & Cruelty-Free Brown Hair Dye | No Ammonia, No Peroxide, No Alcohol
Kerasal Intensive Repair Exfoliating Moisturizer
Blue Cross Cuticle Remover & Softener with Lanolin for Nails, 6 oz | Hydrating Treatment for Dry Cuticles & Hangnails, Milk Beauty, 100 Acetone Manicurist Nail Acetone, Soaking Nail Protein Bond
Ninabella Detangle Hair Brush for Women & Men - Does not Pull - Straightening Brushes for Straight & Curly Hair - Unique Spiral Detangling Hairbrush - Black
Eucerin Advanced Repair Body Cream, Urea Enriched, Unscented Body Cream for Dry Skin With Triple Moisturizing Complex, 8 OZ Tube
Kitsch Satin Scrunchies for Women - No Crease, Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Assorted, 5pcs
Eucerin Advanced Repair Body Cream, Urea Enriched, Unscented Body Cream for Dry Skin With Triple Moisturizing Complex, 16 OZ Jar
Kitsch Leopard Prints Satin Scrunchies for Women - No Crease, Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - 5pcs
Softsoap Liquid Hand Soap, Fresh Breeze - 7.5 Fl Oz (Pack of 6) | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Colorstay Waterproof Smudge Proof Sharpener Packaging
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
Rimmel Pressed Powder Creamy Natural
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Shimmer Finish, 204 Charcoal, 0.01 oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
