Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Revlon Super Lustrous Lipstick Amethyst

Revlon Super Lustrous Lipstick Amethyst

β˜… 4.50 (452 reviews)
$6.87
Jergens Moisturizer Absorption Hydralucence Vitamins

Jergens Moisturizer Absorption Hydralucence Vitamins

β˜… 4.80 (451 reviews)
$10.86
Nyx Professional Makeup Matte Cream

Nyx Professional Makeup Matte Cream

β˜… 4.30 (451 reviews)
$6.75
Nyx Professional Makeup Smlc04 London

Nyx Professional Makeup Smlc04 London

β˜… 4.30 (451 reviews)
$6.43
Nyx Soft Matte Cream Amsterdam

Nyx Soft Matte Cream Amsterdam

β˜… 4.30 (449 reviews)
$5.99
Nyx Soft Matte Cream Dhabi

Nyx Soft Matte Cream Dhabi

β˜… 4.30 (449 reviews)
$5.81
Nyx Soft Matte Cream Milan

Nyx Soft Matte Cream Milan

β˜… 4.30 (449 reviews)
$3.99
Sc Johnson 623181 Cotton Standard

Sc Johnson 623181 Cotton Standard

β˜… 4.80 (448 reviews)
$10.00
Nanosteamer 3 Humidifier Blackheads Stainless

Nanosteamer 3 Humidifier Blackheads Stainless

β˜… 4.50 (447 reviews)
$39.95
Gillette Fusion5 Razor Blade Refills

Gillette Fusion5 Razor Blade Refills

β˜… 4.70 (446 reviews)
$14.99
Goody Womens Elastic Hair Ties

Goody Womens Elastic Hair Ties

β˜… 4.70 (445 reviews)
$7.99
Valentines Day Gifts, 24 PCS LED New Year Flower Crowns Headbands, Light Up Flower Crowns for Women & Girls, Glow in The Dark Flower Hairbands Wreath for Wedding Beach Party Birthday Cosplay Gifts

Valentines Day Gifts, 24 PCS LED New Year Flower Crowns Headbands, Light Up Flower Crowns for Women & Girls, Glow in The Dark Flower Hairbands Wreath for Wedding Beach Party Birthday Cosplay Gifts

β˜… 4.70 (445 reviews)
$19.99
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Amazon Brand Solimo Original Liquid

β˜… 4.60 (444 reviews)
$5.20
Purple Shampoo Toner Blonde Hair

Purple Shampoo Toner Blonde Hair

β˜… 4.30 (443 reviews)
$29.99
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Amazon Basics Gentle Liquid Triclosan Free

β˜… 4.60 (443 reviews)
$3.86
Clean Skin Club Disposable Sensitive

Clean Skin Club Disposable Sensitive

β˜… 4.80 (443 reviews)
$17.95
Purple Shampoo, Conditioner & Mask Trio Gift Set. Removes Brassy Yellow Tones. Lightens Blonde, Platinum, Ash, Silver & Grays. Paraben & Sulfate Free. PETA Approved Cruelty-free and 100% Vegan.

Purple Shampoo, Conditioner & Mask Trio Gift Set. Removes Brassy Yellow Tones. Lightens Blonde, Platinum, Ash, Silver & Grays. Paraben & Sulfate Free. PETA Approved Cruelty-free and 100% Vegan.

β˜… 4.30 (443 reviews)
$67.99
Maybelline Dream Fresh Medium Packaging

Maybelline Dream Fresh Medium Packaging

β˜… 4.50 (443 reviews)
$7.99
Anpro All-In-One Makeup Kit for Girls 10-12 with Case, Pro Teen Makeup Set, Tween Makeup Kit for Teens Women, Full Make Up Starter Kit with Brushes, Lipstick, Eye Shadow, Palette, Blush, Glitter Gel

Anpro All-In-One Makeup Kit for Girls 10-12 with Case, Pro Teen Makeup Set, Tween Makeup Kit for Teens Women, Full Make Up Starter Kit with Brushes, Lipstick, Eye Shadow, Palette, Blush, Glitter Gel

β˜… 4.70 (439 reviews)
$35.99
Nyx Professional Makeup Control Eyebrow

Nyx Professional Makeup Control Eyebrow

β˜… 4.20 (438 reviews)
$7.97
Cerave Vitamin Hyaluronic Brightening Fragrance

Cerave Vitamin Hyaluronic Brightening Fragrance

β˜… 4.50 (438 reviews)
$23.86
Palmers Butter Formula Therapy Moisturization

Palmers Butter Formula Therapy Moisturization

β˜… 4.80 (437 reviews)
$6.79
Palmers Butter Formula Therapy Vitamin

Palmers Butter Formula Therapy Vitamin

β˜… 4.80 (437 reviews)
$20.37
Premium Exfoliating Mitts Exfoliation Microdermabrasion

Premium Exfoliating Mitts Exfoliation Microdermabrasion

β˜… 4.30 (437 reviews)
$14.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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