Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Milani Conceal + Perfect 2-in-1 Foundation + Concealer Makeup 10-Golden Tan | Medium-To-Full Coverage, Natural-Matte Finish. Under Eye Corrector, Cover Redness & Imperfections. Waterproof & Sweat-Proof.
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 2.55 Oz
L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C, Reduce Wrinkles, Fragrance Free 1.7 Oz
L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Fragrance Free, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 2.55 Oz
L'Oreal Paris Revitalift Triple Power Anti-Aging Face Moisturizer, Pro Retinol, Hyaluronic Acid & Vitamin C to Reduce Wrinkles, Firm & Brighten Skin, 1.7 Oz
Cliganic Premium Cotton Rounds for Face, Makeup Remover Pads, 300 Count | 100% Pure, Lint-Free, Hypoallergenic, Soft & Absorbent for Toner & Serum, Gentle Facial Use, No Shedding
Colorstay Waterproof Smudge Proof Longwearing Ultra Fine
REVLON Infrared Ionic Hair Dryer with Diffuser & Concentrator, 2 Speed Settings, Blow Dryer with Tourmaline Technology for Frizz Control, 1875 Watt Power for Fast Drying, Suitable for All Hair Types
Botanic Hearth Tea Tree Body Wash With 100% Tea Tree Oil - 16 Fl oz | With Tea Tree Oil, Peppermint & Sea Buckthorn | Gently Cleanses & Refreshes | Sulfate & Paraben Free | For Both Men & Women
MainBasics Bath Shower Loofah Sponge Pouf Body Scrubber Exfoliator Body Wash Sponge (Set of 3, Airy Blossom)
HITTIONA Dual Voltage Travel Hair Dryer with Magnetic Diffuser - 2000W High-Speed Ionic Hair Dryers Gift for Women, Fast Drying, Low Noise, Lightweight, No Heat Damage, European Travel 110V-240V, Gold
B Tan Self Tan Mousse Scented
Macs Hair Scissors 6.5 Inch, Japanese Stainless Steel Hair Cutting Scissors, Razor Edge Barber Scissors, Professional Shears for Precision Haircuts, Ergonomic Handle Design
Proactiv 3 Step Acne Treatment - Benzoyl Peroxide Face Wash, Repairing Acne Spot Treatment for Face and Body, Exfoliating Toner - 30 Day Complete Acne Skin Care Kit
Hyaluronic Paris Revitalift Intensives Moisturizes
Revlon Expert Slant Tip Tweezer, Black, 1 Count | High precision stainless steel slant tweezer for easy, accurate hair removal.
Gold Bond Age Renew Crepe Corrector Body Lotion, 14 Oz | 2022 Product of the Year In Skincare Category, replenishing & smoothing formula, Gold Bond crepe corrector body lotion
Gold Bond Corrector Smoothing Concentrate
Vanicream Moisturizing Sensitive Irritated Dermatologist
MEGELIN Led Red Light Therapy Face & Neck Mask, 7 Colors Led Light Therapy Facial Mask, Infrared Red Light Therapy Mask, Infrared Light Skin Rejuvenation(White)
Botanic Hearth Tea Tree & Mint Body Wash, 16 fl oz | Refreshing Body Cleanser with Tea Tree Oil & Mint, Moisturizing Formula, Gentle Daily Use Shower Gel, Fresh Scent, Suitable for Men & Women
Hyaluronic Acid Serum for Skin 100% Pure-Anti-Aging Serum - Intense Hydration + Moisture, Non-greasy, Paraben-free Hyaluronic Acid for Your Face 8 oz
PÜR 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 | Buildable Foundation Coverage - Smooth, Even-Looking Complexion Makeup Delivers Custom Coverage and Comfortable Everyday Wear
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
