Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Burt's Bees Medicated Lip Balm, 0.15 oz., 2 Tubes | Moisturizing Lip Care for Dry Chapped Lips, Medicated with Menthol & Eucalyptus, 100 Percent Natural Origin
PÜR 4-in-1 Pressed Mineral Makeup Powder Foundation with SPF 15 | Buildable Foundation Coverage - Smooth, Even-Looking Complexion Makeup Delivers Custom Coverage and Comfortable Everyday Wear
Pipette Daily Nourishing Shampoo - Tear Free Shampoo for Kids, Adds Moisture, 100% Plant-Derived Squalane and Quinoa, Orange + Vanilla Aroma, 11.2 fl oz
Gabriel Cosmetics Eyeshadow (Bone - Ivory/Neutral Matte), 0.07 oz, Natural, Paraben Free, Vegan,Gluten free,Cruelty free,No GMO,Velvety and Smooth matte finish, with Sea Fennel,for all skin types
Burt's Bees Lip Balm - Original Beeswax, Lip Moisturizer With Responsibly Sourced Beeswax, Tint-Free, Natural Origin Conditioning Treatment, 2 Tubes, 0.15 oz.
Bioré Original Blackhead Remover Strips, Deep Cleansing Nose Strips With Instant Pore Unclogging, Features C-Bond Technology, Oil-Free, Non-Comedogenic Use, 14 Count
PANTIDE Music Jeweled Knotted Headband - Singer Fans Gift Guitar Red Lip Rhinestone Crystal Embellished Headband Wide Top Knot Fashion Hairband Birthday Back To School Gift for Women Girls (Purple)
Valentines Day Gifts, 24 PCS LED New Year Flower Crowns Headbands, Light Up Flower Crowns for Women & Girls, Glow in The Dark Flower Hairbands Wreath for Wedding Beach Party Birthday Cosplay Gifts
Beard Kit Gifts for Men, 3 Natural Beard Oil, Gently Soothes Itch & Dryness | Complete Beard Care & Grooming Kit with Wash,Balm,Oil,Brush,Comb,Scissors, Gift for Men,Dad,Husband on Birthday & Christmas
Nyx Professional Makeup Contour Concealer
Maybelline Tattoo Peel Off 4 9ml Light
NOW Solutions, Vegetable Glycerin, 100% Pure, Versatile Skin Care, Softening and Moisturizing, 4-Ounce
Remington S5500 Anti Static Floating Straightener
Hicarer 1000 pcs Mini Rubber Hair Bands 1/2 Soft Elastic Bands for Woman Hair Braids Ponytails & Beards Small Dreadlocks, Wedding Hairstyle and More(1.5 cm,Black)
EASEHOLD Large Lighted Vanity Makeup Mirror with 1X/2X/3X/10X Magnification | Trifold Magnifying Mirror with 116 LED Lights,Large 5000mah Rechargeable,3 Color Dimmable,for Women Travel Bedroom Dorm Gifts
Lattafa Yara - Vanilla, Gourmand, Fruity, Floral - Eau de Parfum Long-Lasting Fragrance for Women, 3.40 Ounce / 100 ml
Valentines Day Gifts for Women - 9 Pcs Rose Bath and Body Gift Basket Set for Women, Spa Gift Set with Shower Gel | Pampering Gift for Christmas, Birthday, Mothers Day Gifts for Mom, Gift Sets for Her
grace & stella Award Winning Eye Patches for Puffy Eyes
Beetles Soft Gel Nail Kit Medium Coffin Easy Nail Extension Set 5 In 1 Nail Glue Base Coat with Pre shaped Nail Tips and Led Nail Lamp Acrylic Nail Clipper Gifts for Women
Beetles Gel Nail Kit Almond Nail Tips Easy Nail Extension Set 9 In 1 Nail Glue Gel with Pre shaped Medium Almond Nail Tips & UV Nail Lamp Acrylic Nail Clipper DIY Art
Blistex Medicated Lip Balm, 0.15 Ounce, Prevent Dryness & Chapping, SPF 15 Sun Protection, Seals in Moisture, Hydrating Lip Balm, Easy Glide Formula for Full Coverage, 1 Pack
Degree Original Protection Antiperspirant Deodorant
Degree Original Antiperspirant Deodorant Shower Clean Pack of 6 48-Hour Sweat & Odor Protection Antiperspirant for Women 2.6 oz
Degree Original Antiperspirant Deodorant Shower Clean 48-Hour Sweat & Odor Protection Antiperspirant for Women 2.6 oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
