Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
LifeAround2Angels Bath Bombs Gift Set 12 USA made Fizzies, Shea & Coco Butter Dry Skin Moisturize, Perfect for Bubble Spa Bath. Handmade Birthday Mothers day Gifts idea For Her/Him, wife, girlfriend
Burt's Bees Gifts Ideas - Essential Everyday Beauty Set, 5 Travel Size Products - Deep Cleansing Cream, Hand Salve, Body Lotion, Foot Cream and Lip Balm
MAJESTIC PURE Arabica Coffee Scrub - All Natural Exfoliating Body Scrub for Skin Care, Stretch Marks, Acne & Cellulite, Reduce the Look of Spider Veins, Eczema, Age Spots & Varicose Veins - 10 Ounces
MAJESTIC PURE Himalayan Salt Body Scrub with Lychee Oil, Exfoliating Salt Scrub to Exfoliate & Moisturize Skin, Deep Cleansing - 10 oz
MAJESTIC PURE Himalayan Pink Salt Body Scrub with Collagen and Sweet Almond Oil | Exfoliating Scrub for Skin Care, Stretch Marks, Acne, Cellulite | 10 oz
Luxillia 16-Piece Magnetic Eyelashes with Applicator & Magnetic Eyeliner Kit – Reusable Natural Magnetic Lashes – Easy Apply Lash Kit for Beginners – Waterproof, Short & Dramatic Looks
Foundation Makeup Brushes, 2Pcs Premium Dual-Ended Makeup Brush (Foundation, Powder, Blush & Contour Brushes) for Buffing Liquid, Cream, Powder, Blending Face Brush, Fit for Home, Travel & Gifting
Amazon Basics Original Fresh Liquid Hand Soap with Moisturizers, 7.5 Fl Oz (Pack of 6)
Jergens Ultra Healing Dry Skin Moisturizer, Travel Size Body and Hand Lotion, 1 Oz (Pack of 24)
Amazon Basics Liquid Hand Soap Refill, Milk and Honey Scent, Triclosan-Free, pH Balanced, Dermatologist Tested, 50 Fluid Ounces
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill, Triclosan-Free, Dermatologist-Tested, pH Balanced, 50 Fl Oz, 2-Pack (Previously Solimo)
WhaleLife Bath Loofah Sponge for Shower - Body Scrubber 4-Pack Black
Jergens Ultra Healing Moisturizer Ounces
Jergens Moisturizer Absorption Hydralucence Vitamins
Loofah Sponge Bath Sponge for Women Men 4 Pack (Pink Blue Yellow Gray)
Tifara Beauty Salon Heatless Flexible Hair Rollers Curlers 42-pack 7" Soft Foam Flexi Twist Curling Rods for Short Long Hair
REVLON Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, Iced Amethyst (625), 0.15 oz
Nyx Professional Makeup Smlc04 London
Nyx Professional Makeup Matte Cream
Nyx Soft Matte Cream Amsterdam
Aquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Nyx Soft Matte Cream Milan
Nyx Soft Matte Cream Dhabi
623181 Q-Tips Cotton Swab, Standard, White, 500 Count (Pack of 1)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
