Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Revlon Super Lustrous Lipstick Primrose

Revlon Super Lustrous Lipstick Primrose

β˜… 4.60 (406 reviews)
$6.87
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Revlon Lustrous Lipstick Plum Baby

β˜… 4.60 (406 reviews)
$6.87
Revlon Super Lustrous Lipstick Cherry

Revlon Super Lustrous Lipstick Cherry

β˜… 4.60 (404 reviews)
$6.87
Lip Smacker Coca Cola Party Glosses

Lip Smacker Coca Cola Party Glosses

β˜… 4.80 (402 reviews)
$8.79
Conditioner Natural Unscented Organic Jojoba

Conditioner Natural Unscented Organic Jojoba

β˜… 4.50 (402 reviews)
$8.39
Best Deal Beard Oil Conditioner

Best Deal Beard Oil Conditioner

β˜… 4.50 (402 reviews)
$9.99
 /Es/Smacker Original Best Party Pack

/Es/Smacker Original Best Party Pack

β˜… 4.80 (402 reviews)
$10.99
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Dr Bronners Pure Castile Liquid

β˜… 4.70 (402 reviews)
$17.17
Lip Smacker Hello Friends 10 Piece

Lip Smacker Hello Friends 10 Piece

β˜… 4.80 (402 reviews)
$8.49
Lip Smacker Original Flavors Glosses

Lip Smacker Original Flavors Glosses

β˜… 4.80 (401 reviews)
$9.99
Dermal Korea Collagen Essence Facial

Dermal Korea Collagen Essence Facial

β˜… 4.50 (401 reviews)
$9.09
Mini Clear Personalized Initial Makeup Bag,Nylon Preppy A-Z Chenille Letter Patch Zipper Cosmetic Bag, Small Cute Beach Pouch Travel Purse Sanitary Napkin Storage Bag for Women Girls(Hot Pink-White R)

Mini Clear Personalized Initial Makeup Bag,Nylon Preppy A-Z Chenille Letter Patch Zipper Cosmetic Bag, Small Cute Beach Pouch Travel Purse Sanitary Napkin Storage Bag for Women Girls(Hot Pink-White R)

β˜… 4.80 (401 reviews)
$14.99
Lip Smacker Disney Princess Party

Lip Smacker Disney Princess Party

β˜… 4.80 (401 reviews)
$11.32
Lip Smacker Frozen Party Ounce

Lip Smacker Frozen Party Ounce

β˜… 4.80 (401 reviews)
$10.03
Beard Conditioner Natural Organic Jojoba

Beard Conditioner Natural Organic Jojoba

β˜… 4.50 (401 reviews)
$9.99
Gold Bond Friction Defense Unscented

Gold Bond Friction Defense Unscented

β˜… 4.70 (399 reviews)
$6.28
Maybelline Loose Finishing Powder Medium

Maybelline Loose Finishing Powder Medium

β˜… 4.60 (399 reviews)
$8.35
Maybelline Loose Finishing Powder Fair

Maybelline Loose Finishing Powder Fair

β˜… 4.60 (399 reviews)
$8.98
Maybelline Loose Finishing Powder Light

Maybelline Loose Finishing Powder Light

β˜… 4.60 (399 reviews)
$8.98
Lip Smacker Balm Apple Ounce

Lip Smacker Balm Apple Ounce

β˜… 4.70 (398 reviews)
$6.13
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Lip Smacker Breezey Teazey Grapefruit Tangerine

β˜… 4.80 (398 reviews)
$12.00
Wet Wild Buildable Versatile Cruelty Free

Wet Wild Buildable Versatile Cruelty Free

β˜… 4.30 (398 reviews)
$3.99
Lip Smacker Moisturizing Cheerful Cherry

Lip Smacker Moisturizing Cheerful Cherry

β˜… 4.70 (398 reviews)
$5.25
Nads Piece Facial Wax Strips

Nads Piece Facial Wax Strips

β˜… 3.80 (398 reviews)
$4.47

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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