Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Bath & Body Works Men’s Body Cream, Ocean Scent, Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin, Coastal Air & Cypress Scent, 8 oz - 2 Pack
Pure Daily Care NanoSteamer Large 3-in-1 Nano Ionic Facial Steamer with Precise Temp Control - Humidifier - Unclogs Pores - Blackheads - Spa Quality - Bonus 5 Piece Stainless Steel Skin Kit (Teal)
Gillette Fusion5 Mens Razor Blade Refills, 8 Count, Lubrastrip for a More Comfortable Shave
Gillette Fusion5 5-Blade Mens Razor Blade Refills, 12 Count, with Precision Trimmer
Afnan 9 PM Eau De Parfum For Men, 5 Fl. Oz
Goody Ouchless Women's Elastic Hair Ties - 27 Count, Black - 4MM for Medium Hair - Long-Lasting Braids, Ponytails, and More - Pain-Free Hair Accessories (Packaging May Vary)
Ulike ReGlow LED Face Mask, Red Light Therapy for Face, Red, Blue, Yellow & Infrared Light Therapy for Acne & Anti-Ageing, Cordless, Remote Control, Eye Protection, Home Skincare Device for Women Wife
Maybelline Dream Fresh Medium Packaging
ancpeany Cat Gifts for Women Makeup Bag, Cat Lover Gifts for Cats Lovers, Cats Themed Lady Gift, Cats Mom Accessories Stuff for Teens Girls Daughter Birthday Decorations, Cosmetic Bag Zipper Pouch
Purple Shampoo, Conditioner & Mask Trio Gift Set. Removes Brassy Yellow Tones. Lightens Blonde, Platinum, Ash, Silver & Grays. Paraben & Sulfate Free. PETA Approved Cruelty-free and 100% Vegan.
Amazon Basics Original Fresh Liquid Hand Soap, Moisturizing Formula, Phthalate & Paraben-Free, 32 Fl Oz (Pack of 2) (Previously Solimo)
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill, Triclosan-Free, Dermatologist-Tested, pH Balanced, Cruelty-Free, 50 Fluid Ounces, 1-Pack (Previously Solimo)
Purple Shampoo Toner Blonde Hair
Palmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
Anpro All-In-One Makeup Kit for Girls 10-12 with Case, Pro Teen Makeup Set, Tween Makeup Kit for Teens Women, Full Make Up Starter Kit with Brushes, Lipstick, Eye Shadow, Palette, Blush, Glitter Gel
CeraVe Skin Brightening Vitamin C Serum for Face with Hyaluronic Acid, 1oz
Nyx Professional Makeup Control Eyebrow
MANIC PANIC Classic Electric Watermelon Semi Permanent Hair Color - Neon Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan, Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)
Palmer's Cocoa Butter Formula Daily Skin Therapy Cocoa Butter Body Lotion for Dry Skin, Hand & Body Conditioner, Pump Bottle,13.5 Oz (Pack of 3)
Seraphic Skincare Original Premium Exfoliating Mitt for Body (2pc) – 100% Vegan Viscose Traditional Body Scrub Glove Kessa Korean Washcloth – Body Exfoliator for Self-Tan Removal & Keratosis Pilaris
L’Oreal Paris Elvive 8 Second Wonder Water Lamellar, Rinse out Moisturizing Hair Treatment for Silky, Shiny Looking Hair, 6.8 FL; Oz
Cleverfy Shower Steamers Aromatherapy Gifts for Women and Men, 6 Tablets | Birthday, Self-Care, Spa & Relaxation Gifts | for Teen Girls, Mom, Best Friend, Sister, Her, Girlfriend, Grandma, Wife
Electric Callus Remover: Own Harmony Professional Pedicure Tools Foot Care for Women, Rechargeable Foot Scrubber, CR900 Electronic Feet File Pedi Sander Best for Hard Cracked Dry Dead Skin, 3 Rollers
Birthday Gifts for Women Friendship, Ocean Relaxing Spa Gifts Basket for Women Self Care Gifts, Thank You Gifts Bath Set Valentines Day Gifts for Mom Her Best Friend Wife Sister Coworker Nurse Teacher
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
