Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Daubigny Foundation Makeup Brush Flat Top Kabuki Hexagon Face Blush Liquid Powder Foundation Brush for Blending Liquid, Cream or Flawless Powder Cosmetics with Bonus Protective Case (Light Pink)
Almay Blend Forever Foundation Spectrum
New Hair Chalk Comb Temporary Hair Color Dye for Girls Kids, Washable Hair Chalk for Girls Age 4 5 6 7 8 9 10-12 Birthday Christmas New Year Cosplay Hair DIY Party
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Dove Nourishment Extremely Fast Absorbing Moisturizing
essence | Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens
PURA D'OR ORGANIC Rosehip Seed Oil 100% Pure Cold Pressed USDA Certified For Hair, Skin, Scalp, Anti Aging Face & Body - Hexane Free Glass Bottle - 4 Oz - Hair Regrowth Tonic
Conair Curling Iron, Double Ceramic, 1" Barrel, White/Rose Gold
MANSCAPED® The Lawn Mower® 4.0, Electric Groin Hair Trimmer, Replaceable SkinSafe® Ceramic Blade Heads, Waterproof Wet/Dry Clippers, Rechargeable, Wireless Charging, Male Hygiene Grooming Razor
Body Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm, Chest, Butt, Thigh, Ball Chafing & Irritation | Trusted Skin Protection Since 1996 |1.5oz
BOLDIFY Hair Fibers for Thinning Hair, for Women & Men, Auburn 12g | Instantly Fills Thinning & Fine Hair for a Fuller, Thicker Look - Thin Spot Cover Up - Hair Building Fibers & Hair Powder
Clean & Clear 2-Pack Oil-Free Facial Cleansers with Citrus Scent, Morning Burst and Night Relaxing, 16 oz
Degree Men UltraClear Antiperspirant Deodorant Black + White 4 count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz
Degree Men UltraClear Antiperspirant Deodorant Black+White 2 Count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz
MRS. MEYER'S CLEAN DAY Hand Soap Refill, Made with Essential Oils, Basil, 33 fl. oz
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 93 Light Golden Blonde (Honey Butter), 2 Count
e.l.f. Lip Lacquer, Bubbles | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Nivea Kiss Smoothness Care Hydrating
Physicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
Physicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Murumuru Butter for Silky Glow, Dermatologist Tested, Hypoallergenic, Vegan & Cruelty-Free - Light Bronzer
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 90 Light Natural Blonde (Macadamia), 2 Count
Almay Clear Complexion Myself Makeup
Wbfwbb 2 Pcs Silk Bonnet for Women Satin, Soft Elastic Band Silky Sleeping Cap Big Bonnets for Braids
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
