Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Wet Wild Megaglo Conceal Concealer

Wet Wild Megaglo Conceal Concealer

β˜… 4.30 (398 reviews)
$3.99
Lip Smacker Flavored Strawberry Straw Ma Llama

Lip Smacker Flavored Strawberry Straw Ma Llama

β˜… 4.70 (398 reviews)
$5.17
 /Es/Hidratante Suavizante Deliciosos Hidratantes Protectores

/Es/Hidratante Suavizante Deliciosos Hidratantes Protectores

β˜… 4.70 (398 reviews)
$4.99
 /Es/BΓ‘lsamos Hidratantes Suavizantes Divertidos Water Meow Lon

/Es/BΓ‘lsamos Hidratantes Suavizantes Divertidos Water Meow Lon

β˜… 4.70 (398 reviews)
$4.99
Wild Breakup Proof Retractable Eyeliner Black

Wild Breakup Proof Retractable Eyeliner Black

β˜… 4.50 (397 reviews)
$2.28
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Irish Spring Washing Recyclable Carton

β˜… 4.80 (397 reviews)
$23.85
Revlon Colorsilk Beautiful Medium Reddish

Revlon Colorsilk Beautiful Medium Reddish

β˜… 4.50 (397 reviews)
$7.88
 /Es/Hidratantes Suavizantes Hidratante Protegiendo Unicornio

/Es/Hidratantes Suavizantes Hidratante Protegiendo Unicornio

β˜… 4.70 (397 reviews)
$9.99
Wet Wild Megaglo Conceal Contour

Wet Wild Megaglo Conceal Contour

β˜… 4.30 (395 reviews)
$4.49
Cosmetics Matte Magic Mist Ounce

Cosmetics Matte Magic Mist Ounce

β˜… 4.50 (394 reviews)
$6.00
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Aveeno Brightening Moisture Rich Hypoallergenic Non Comedogenic

β˜… 4.60 (394 reviews)
$8.12
Cetaphil Moisturizing Cream 453g

Cetaphil Moisturizing Cream 453g

β˜… 4.80 (394 reviews)
$13.47
Wet Wild Megaglo Conceal 804a

Wet Wild Megaglo Conceal 804a

β˜… 4.30 (394 reviews)
$4.99
Wet Wild Retractable Waterproof Resistant

Wet Wild Retractable Waterproof Resistant

β˜… 4.40 (394 reviews)
$2.28
Moisturizer Hydrating Moisturizing Non Comedogenic Non Greasy

Moisturizer Hydrating Moisturizing Non Comedogenic Non Greasy

β˜… 4.80 (392 reviews)
$15.97
Aloderma Aloe Vera Gel + Tea Tree Oil, Made with Refreshing Organic Aloe for After Sun Skin Care, Multipurpose Use for Hair and Scalp, and Face or as a Shaving Gel or Aftershave - 10.6Oz x 6btls

Aloderma Aloe Vera Gel + Tea Tree Oil, Made with Refreshing Organic Aloe for After Sun Skin Care, Multipurpose Use for Hair and Scalp, and Face or as a Shaving Gel or Aftershave - 10.6Oz x 6btls

β˜… 4.50 (392 reviews)
$74.99
Wild Breakup Proof Retractable Eyeliner Brown

Wild Breakup Proof Retractable Eyeliner Brown

β˜… 4.40 (392 reviews)
$2.28
Professional Outliner Clippers T Bladeds Baldheaded

Professional Outliner Clippers T Bladeds Baldheaded

β˜… 4.40 (385 reviews)
$19.79
Fractionated Coconut Oil Aromatherapy Moisturizing

Fractionated Coconut Oil Aromatherapy Moisturizing

β˜… 4.60 (385 reviews)
$9.99
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Ducare Foundation Synthetic Professional Blending

β˜… 4.70 (385 reviews)
$7.19
Ducare Foundation Professional Buffing Blending

Ducare Foundation Professional Buffing Blending

β˜… 4.70 (385 reviews)
$8.99
Ogx Creamy Coconut Miracle Moisture

Ogx Creamy Coconut Miracle Moisture

β˜… 4.60 (384 reviews)
$6.57
Fandamei Pieces Light Stocking Stretchy

Fandamei Pieces Light Stocking Stretchy

β˜… 4.30 (384 reviews)
$3.99
Tirtir Foundation Coverage Weighless Foundation

Tirtir Foundation Coverage Weighless Foundation

β˜… 4.20 (384 reviews)
$25.00

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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