Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Wbfwbb 2 Pcs Silk Bonnet for Women Satin, Soft Elastic Band Silky Sleeping Cap Big Bonnets for Braids
Wbfwbb 2 Pcs Silk Bonnet for Women Satin, Soft Elastic Band Silky Sleeping Cap Big Bonnets for Braids Black,Brown
BOLDIFY Hair Fibers for Thinning Hair, for Women & Men, Dark Blonde 28g | Instantly Fills Thinning & Fine Hair for a Fuller, Thicker Look - Thin Spot Cover Up - Hair Building Fibers & Hair Powder
Opi Nail Lacquer Barefoot Barcelona
Ultra Wide Jaw Opening Nail Clippers Set, Toenail Clippers for Thick Nails, Heavy Duty Nail Cutter, Stainless Steel Toe Nail Clippers for Seniors, Men & Women Manicure,Pedicure,Big(Black)
Mini Clear Personalized Initial Makeup Bag,Nylon Preppy A-Z Chenille Letter Patch Zipper Cosmetic Bag, Small Cute Beach Pouch Travel Purse Sanitary Napkin Storage Bag for Women Girls(Hot Pink-White R)
iMethod Eyebrow Pen - iMethod Eyebrow Pencil with a Micro-Fork Tip Applicator Creates Natural Looking Brows Effortlessly and Stays on All Day, Black/Brown
Certain Dri Prescription Antiperspirant Hyperhidrosis
Eyebrow Tattoo Pen Microblading Effortlessly
Greenzla Reusable Makeup Remover Pads (20 Pack) Washable Laundry Bag & Round Box for Storage, Reusable Bamboo Cotton Rounds for All Skin Types
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 100 Extra-Light Natural Blonde (Chamomile), 2 Count
e.l.f. Lip Lacquer, Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free, Clear
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Plumping, Elasticity Improvement, Korean Skin Care, Valentines Day Gifts for Her | 1.19oz(34g) x 16ea
Bigen Powder Hair Color #58 Black Brown 0.21oz (3 Pack)
Bella Vita Organic Man Luxury Perfume Gift Set 4x20 ML for Men with Dominus, Oud, CEO, Impact Perfume|Woody, Citrusy Long Lasting EDP & EDC Fragrance Scent |80 ML
Lacquer Moisturizing Non Sticky Lasting Provides
essence | Volume Booster Lash Primer Mascara | Infused with Mango Butter and Acai Oil for Nurtured Lashes | Conditioning Mascara Primer | White | Vegan | Paraben & Cruelty Free (Pack of 1)
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Flat Top Kabuki Foundation Brush By KESHIMA - Premium Makeup Brush for Liquid, Cream, and Powder - Buffing, Blending, and Face - 1.2" Top Diameter
LilyAna Naturals Retinol Cream - Anti-Aging Moisturizer for Face & Neck, Made in USA, Wrinkle Reduction - 1.7oz, 2 Pack
LilyAna Naturals Anti Aging Retinol Face Cream for Women – Wrinkle & Neck Cream for Firming, Retinol Moisturizer for Face with Hyaluronic Acid, Hydrating Night Cream for Fine Lines, Collagen Boost
3 Packs 9 Inch Rat Tail Comb Carbon Fiber Heat Resistant Teasing Comb with Metal Pick Styling Parting Lightweight Sectioning Fine Tooth Combs for Women Girls
Amazon Basics 5 Blade Cartridges Previously
Gillette Mach3 Razor Blades for Men, 3-Blade Razor Refills, 15 Count
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
