Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
#45 Chocolate Bigen Permanent Powder - 12 Pack
Framar Gator Grips Black Styling Hair Clips - Professional Black Hair Clips with Hair Styling and Sectioning, Rubberized - Wide Teeth & Durable for Hair Salon – 4 Pack
Hairline Instantly Conceals Thinning Stain Proof
Frownies Forehead and Between the Eyes Wrinkle Patches - Hypoallergenic Facial Patches to Smooth & Soften Forehead Wrinkles & Eleven Lines - For Overnight Use, 144 Patches | Overnight Patches for Forehead & 11 Lines
Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades, Moisture Lubrication, Hypoallergenic, 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)
Wonderskin Wonder Blading All Day Lip Stain Peel Off Masque and Reveal Kit - Long Lasting, Waterproof Pink Lip Tint, Transfer Proof Natural Makeup Stain Kit (Romance)
Adore Semi Permanent Hair Color, 161 Cosmic Yellow, 4 Fl Oz | Vegan & Cruelty-Free Yellow Hair Dye | No Ammonia, No Peroxide, No Alcohol
Amazon Basics 5-Blade Extra Smooth Razor for Women with Moisturizing Strips, Handle, 2 Cartridge Refills & Shower Holder (Previously Solimo)
Lustrous Lipstick Vitamin Avocado Promise
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Maybelline Super Stay Ink Crayon Lipstick Makeup, Precision Tip Matte Lip Crayon with Built-in Sharpener, Longwear Up To 8Hrs, Live On The Edge, Purple Brown, 1 Count
Dreamlover Wig Caps for Dark Skin Women, Stretchy and Soft Nylon Stocking Caps for Wigs, Natural Brown, 12 Pieces
Maybelline New York Superstay Longwear
wet n wild MegaGlo Makeup Stick, Buildable Color, Versatile Use, Cruelty-Free & Vegan - Nude For Thought
Real Techniques Everyday Essentials 5 Piece Makeup Brush & Face Sponge Set, For Eyeshadow, Foundation, Blush, Bronzer & Contour, Includes Makeup Sponge, Cruelty-Free
Revlon Lustrous Lipstick Plum Baby
Revlon Super Lustrous Lipstick Primrose
Lustrous Lipstick Formula Fuller Looking Moisturized
YoulerTex Microfiber Hair Towel Hairs Wrap: 2 Pack 10X26 Hair Dryer Towels for Women Absorbent Turban Twist Drying Shower Cap Curly Hairs Products for Hair's Care Accessories (Gray)
Nad's Facial Wax Strips - Hypoallergenic All Skin Types - Facial Hair Removal For Women - At Home Waxing Kit with 20 Face Wax Strips + 4 Calming Oil Wipes + Skin Protection Powder
Revlon Super Lustrous Lipstick Cherry
Crate 61, Handmade in Canada, Plant Based Cold Process Natural Bar Soap, With Premium Essential Oils, Dry Skin, Pack of 6 (Most Popular)
Lip Smacker Marvel Single Avenger
Lip Smacker Disney Princess Flavored Lip Balm Party Pack 8 Count, Clear, For Kids
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
Unlock Full Market Intelligence for Beauty & Personal Care
You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,018 products in this category.
No credit card required • Cancel anytime
💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Unlock Complete Beauty & Personal Care Intelligence
Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
