Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Cetaphil Face & Body Moisturizer, Hydrating Moisturizing Cream for Dry to Very Dry, Sensitive Skin, NEW 16 oz 2 Pack, Fragrance Free, Non-Comedogenic, Non-Greasy
Lip Smacker Original & Best Holiday Flavored Lip Balm Party Pack, Oatmeal Cookie, Vanilla, Mango, Watermelon, Tropical Punch, Cotton Candy, Kiwi, Strawberry, Clear
Irish Spring Icy Blast Bar Soap for Men, Mens Soap, Smell Fresh and Clean 12 Hours, Men Bars Washing Hands Body, Mild Skin, Recyclable Carton, 24 Pack, 3.7 Oz
Lip Smacker Coca-Cola Flavored Balm, 8 Count, Flavors Coke, Cherry Vanilla Sprite, Root Beer, Orange Fanta, Grape Strawberry Fanta
Lip Smacker Disney Princess Flavored Lip Balm Party Pack 8 Count, Clear, For Kids
Lip Smacker Marvel Single Avenger
Irish Spring Bar Soap for Men, Original Clean, Smell Fresh and Clean for 12 Hours, Men Soap Bars for Washing Hands and Body, Mild for Skin, Recyclable Carton, 3.7 Ounce - 3 Count (Pack of 8)
Gold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz. | Anti-chafing stick to soothe, comfort & moisturize chafed skin, arm, chest, bra lines, thigh, skin rolls
Lip Smacker Sanrio Hello Kitty & Friends Pack - 10 Moisturizing Lip Balms, Hydrating & Protecting - Cruelty-Free
Irish Spring Bar Soap for Men, Moisture Blast, 3.7 Oz, 24 Pack
Crate 61 Organics, Handmade in Canada, Plant Based Cold Process Natural Bar Soap, With Premium Essential Oils, Pack of 6 (Dry Skin)
Conditioner Natural Unscented Organic Jojoba
Cetaphil Moisturizing Cream, Face & Body Lotion Dry Sensitive Skin, 20oz | Fragrance-Free, Non-Comedogenic, Non-Greasy, Hydrates Very Dry Sensitive Skin, Dermatologist Recommended, 20 Oz Value Size
Lip Smacker Original & Best Party Pack - 10 Moisturizing Lip Balms, Classic Flavors, Hydrating & Protecting - Cruelty-Free- Oatmeal Cookie
Dr. Bronner's Baby Unscented Pure-Castile Liquid Soap, 32 oz | Baby Wash, Hand Soap Refill, Body Wash for Sensitive Skin, Dish Soap, Fragrance Free, Organic Oils
Best Deal Beard Oil Conditioner
Revlon Colorsilk Beautiful Color, Permanent Hair Dye with Keratin, 100% Gray Coverage, Ammonia Free, 44 Medium Reddish Brown
Lip Smacker Frozen Party Ounce
Honest Amish Beard Balm Leave-in Conditioner - Made with only Natural and Organic Ingredients - 2 Ounce Tin | Shea Butter, Coconut Oil & Argan Oil blend softens and conditions for smoother daily beard styling
Viking Revolution Bay Rum Beard Oil for Men - Natural Softener and Conditioner with Argan & Jojoba Oils for Strengthening and Moisturizing
Maybelline Loose Finishing Powder Medium
Maybelline Loose Finishing Powder Light
Maybelline Fit Me Loose Setting Powder, Face Powder Makeup & Finishing Powder, Fair, 1 Count
Bálsamos Hidratantes Suavizantes Divertidos Water Meow Lon
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
