Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Dove Body Wash Deep Moisture
Maybelline Loose Finishing Powder Medium
Lip Smacker Lippy Pal Fox Lip Balm Clear Matte Finish, Foxy Apple Flavored, Moisturizing, For Kids
Lip Smacker Lippy Pals Llama, Flavored Moisturizing & Smoothing Soft Shine Lip Balm, Hydrating & Protecting Fun Tasty Flavors, Cruelty-Free & Vegan - Straw-ma-Llama berry
Wet Wild Buildable Versatile Cruelty Free
Lip Smacker Breezey Teazey Grapefruit Tangerine
Permanent Hair Color by Revlon, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 41 Medium Brown, 4.4 Oz (Pack of 1)
/Es/Hidratantes Suavizantes Hidratante Protegiendo Unicornio
Aveeno Positively Radiant Skin Brightening Exfoliating Daily Face Wash Scrub, Gentle with Moisture-Rich Soy Extract, Helps Improve Skin Tone & Texture, Oil- & Soap-Free, Hypoallergenic, 5 Oz
Wet Wild Megaglo Conceal Contour
Wet Wild Megaglo Conceal 804a
e.l.f., Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz
Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin, Hair and Body - Massage - Hair Tonic
Wild Breakup Proof Retractable Eyeliner Brown
Aloderma Aloe Vera Gel + Tea Tree Oil, Made with Refreshing Organic Aloe for After Sun Skin Care, Multipurpose Use for Hair and Scalp, and Face or as a Shaving Gel or Aftershave - 10.6Oz x 6btls
DRMTLGY Universal Tinted Moisturizer SPF 46, Dewy Tinted Sunscreen
Handcraft Blends Fractionated Coconut Oil - 28 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage
Solati Hair Clippers for Men, Professional Hair Trimmer Zero Gapped T-Blade Trimmer Cordless Rechargeable Edgers Clippers Electric Beard Trimmer Shaver Hair Cutting Kit with LCD Display Gifts for Men
Neutrogena Body Oil Light Sesame Formula, Lightweight, Quick-Absorbing Nourishing Moisturizing Oil, Before and After Shower Application for Smooth, Radiant Looking Skin, Non-Greasy Feel, 16 fl oz
OGX Extra Creamy + Coconut Miracle Oil Ultra Moisture Body Wash, Rich Shower Gel for Dry Skin Infused with Coconut Oil, Body Wash for Women, Sulfate-Free Surfactants, 19.5 fl. oz
FANDAMEI Wig Cap, 4 pieces Light Brown Stocking Wig Caps Stretchy, Nylon Wig Caps for Women, men, kids.
Dove Men+Care Extra Fresh Men's Antiperspirant Deodorant Stick Extra Fresh Twin pack With 72-hour sweat & odor protection with 1/4 Moisturizing Cream & Long-lasting Citrus Scent 2.7 oz
BIC Soleil 3 Colors Women's Disposable 3-Blade Razors, Aloe Vera Strip, College Dorm Room Essential, Shower Caddy and Toiletry Bag Ready, 14-Pack
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
