Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Beetles Pastel Gel Nail Polish - 6 Colors Macaron Pastel Bright Gel Polish Set Yellow Pink Blue Trendy Colors Summer Nails Set, Soft Nails Design for DIY Nail Art Soak Off UV Gel Manicure
Gel Polish Collection Manicure Christmas
Winged Eyeliner Stamp Smudgeproof
DOVE MEN + CARE Antiperspirant Deodorant Stick Extra Fresh, 4 Count, 2.7 oz
Beetles Hot Pink Gel Polish Set - 6 Colors Pink Gel Nail Polish Rose Red Nails Kit Nail Polish Collection Pink Glitter Gifts for Women Soak Off Uv Nail Lamp Manicure Kit
24K Gold Body Scrub, Natural Exfoliating Face Sugar Scrub With Anti-Aging Properties, Pure Skin Moisturizer, Reduce Wrinkles Deep Pore Cleansing Moisturizing Hydrating Skincare, Great Gift for Women
NIVEA MEN Deep Clean Rock Salts Body Wash with Scrub Particles and Natural Rock Salt, Exfoliating Body Wash for Men, Cleanses Without Drying Skin, 16.9 Fl Oz Bottle, Pack of 3
Schick Hydro Silk TrimStyle Razor with Bikini Trimmer for Women | 2-in-1 Bikini Razor for Women and Womens Trimmer for Pubic Hair, Includes 1 Waterproof Handle, 1 Refill & 1 AAA Battery
Victorias Secret Night Fragrance Lotion
Tress Wellness Award Winning Waxing Kit for Sensitive Skin, Safe for Face & Skin, Easy to Use, At-Home Kit for Face, Bikini, Brazilian & Full Body - Digital Display, Black Purple Flower
AQUA GUARD Swimmers Essential Hair Protection Bundle | Prevents Chlorine Damage + Softens Hair While Swimming | Color Safe, Leaves Hair Smelling Great | Made in California
CHI Infra Silk Infusion, Silk Reconstructing Leave-In Hair Treatment, 2 Oz | Creates Smooth, Shiny & Strong Hair
Taylor of Old Bond Street Organic Shaving Cream w/Aloe & JojobaNew 5.3 oz.
Cantu Coconut Curling Cream with Shea Butter for Natural Hair, 12 oz
/Es/Kitsch Dermaplane Maquinilla Recortadora Herramienta
CALA Super Nail Glue – Professional Quick Dry Nail Glue Adhesive for False Nails, Tips & Art Accessories – Salon Quality Strong Hold for Natural Nail Repair (Pack of 8)
wet n wild High On Lash Eyelash Curler with Comfort Grip
Maybelline New York Colossal Eyeliner
Bag Balm Vermont's Original Skin Moisturizer - Full Body Hydrating Skin Care: Dry Hands, Lips, Face, Feet & More - Unscented, Cruelty & Paraben Free - Day & Night, Men & Women (4oz Tin, Made in USA)
Tangle Teezer Original Detangler Brush, Dry & Wet Hairbrush for All Hair Types, Panther Black
Newcally Lashes False Eyelashes Cat Eyes Wispy Natural Faux Mink Lashes 14 Pairs Pack Light Volume Short Fake Eye Lashes Multipack
CeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
LOOPS VARIETY LOOP KIT - The Best Hydrogel Korean Face Masks for Every Skin Moment - Loops Face Mask - 5 Masks for Hydrating, Detoxifying, Repairing, Soothing, and Rejuvenating - All Skin Types 5pc
Bath & Body Works Men’s Body Cream, Mahogany Teakwood Scent, Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin, Warm Woodsy & Masculine Scent, 8 oz - 2 Pack
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
