Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Cetaphil Gentle Skin Cleanser 20 fl oz, Hydrating Face Wash & Body Wash, Ideal For Sensitive, Dry Skin, Non-irritating, Wont Clog Pores, Fragrance-free, Soap-free, Dermatologist Recommended
Ultra Sharp Nail Clippers Set for Men & Women - 2 Pack Professional Stainless Steel Toe Nail Clippers with Built-in File & Travel Case - Heavy Duty Fingernail Clippers Kit for Thick Nails for Seniors
FHI Heat UNbrush Detangling Brush for Pain-Free Brushing on All Wet or Dry Hair Types — Durable DuoFlex Anti-Static Bristles, Lightweight Handle, Vented Hair Brush, Cherry Blossom
KISS Everlasting, Press On Nails, Nail glue included, 'Infinite', White, Medium Size, Squoval Shape, Includes 28 Nails, 2g Glue, 1 Manicure Stick, 1 Mini file
Maybelline Super Stay 24, 2-Step Liquid Lipstick Makeup, Long Lasting Highly Pigmented Color with Moisturizing Balm, Frosted Mauve, Mauve Pink, 1 Count
KoluaWax Premium Waxing Kit for Women & Men - Beginner Friendly - Complete Wax Kit that includes 14oz of Wax Beads, Applicator, Pre and Post Care, Suitable for Sensitive Skin (Black)
Maybelline Super Stay Full Coverage Liquid Foundation Active Wear Makeup, Up to 30Hr Wear, Transfer, Sweat & Water Resistant, Matte Finish, Mocha, 1 Count
Maybelline Smooth Foundation Makeup Light
Maybelline New York Foundation Packaging
Cliganic Organic Argan Oil, 100% Pure - for Hair, Face & Skin | Cold Pressed Carrier Oil
wet n wild Mega Last High-Shine Lipstick Lip Color, Infused with Seed Oils For a Nourishing High-Shine, Buildable & Blendable Creamy Color, Cruelty-Free & Vegan - Clothes Off
![LUDOUPIER [4 Pieces +1] Tweezers Set with Travel Case for Women & Men | Plucker for Facial Hair, Eyerows, Sharp, Slanted, Flat, Precision, Professional, Hair Removal](https://m.media-amazon.com/images/I/61HvkcZfzfL._AC_UY218_.jpg)
LUDOUPIER [4 Pieces +1] Tweezers Set with Travel Case for Women & Men | Plucker for Facial Hair, Eyerows, Sharp, Slanted, Flat, Precision, Professional, Hair Removal
Maybelline New York Tattoostudio Waterproof
DUcare Kabuki Foundation Brush for Liquid Makeup Flat Top Professional Stick Buffing Blending Mineral Powder Large Face Makeup Brush, Black
DUcare Foundation Brush,Flat Top Kabuki Brush Synthetic Professional Makeup Brush Liquid Blending Mineral Powder Buffing Stippling Makeup Tools, Rose Golden/White
NYX PROFESSIONAL MAKEUP Wonder Stick, Face Shaping & Contouring Stick - Universal Light
Maybelline Long Lasting Sharpenable Eyeliner Waterproof
65 Pcs Velvet Hair Scrunchies Hair Bands for Women or Girls,Elastic Soft Ponytail Holder Hair Ties for Birthday, Party, Thanksgiving, Christmas | Elastic Soft Ponytail Holder Hair Ties for Birthday, Party, Thanksgiving, Christmas
Nyx Professional Makeup Wonder Universal
Palmer's Solid Cocoa Butter Body Lotion with Vitamin E (7.25 Oz - 3 Pack) | Intensive Body Moisturizer with Vitamin E for Extremely Dry & Eczema-Prone Skin, Helps Provide 48-Hour Deep Hydration
Palmer's Cocoa Butter Formula Daily Skin Therapy Solid Lotion with Vitamin E, Body Moisturizer for Extremely Dry Skin, Softens and Soothes, 7.25 Ounces, (Pack of 1)
Wilkinson Sword - Intuition Eyebrow Shaper | Facial Hair Remover and Trimmer | Exfoliating Dermaplaning Tool | 3 x Disposable Razors
Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil, Glide on Smooth Gel Pigments with 36 Hour Wear, Waterproof, Bold Brown, 1 Count
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
