Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.60 Avg. Price
6,071 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.00, with a median of $12.65. The top 10% of listings by review count exceed 20,531 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Remington Ionic Conditioning Hair Setter

Remington Ionic Conditioning Hair Setter

β˜… 4.30 (311 reviews)
$32.99
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Cerave Hyaluronic Hydrating Vitamin Fragrance

β˜… 4.60 (309 reviews)
$17.24
Voyor Blackhead Electric Extractor Extraction

Voyor Blackhead Electric Extractor Extraction

β˜… 3.80 (308 reviews)
$22.99
Dove Beauty Bar Shea Butter

Dove Beauty Bar Shea Butter

β˜… 4.80 (307 reviews)
$12.97
Yellow Brick Road Unrefined Butter African

Yellow Brick Road Unrefined Butter African

β˜… 4.70 (307 reviews)
$14.88
K18 Leave Repair Hair Mask

K18 Leave Repair Hair Mask

β˜… 4.30 (307 reviews)
$29.00
Yellow Brick Road African Unrefined

Yellow Brick Road African Unrefined

β˜… 4.70 (306 reviews)
$22.99
Bath Body Works Vanilla Sugar

Bath Body Works Vanilla Sugar

β˜… 4.70 (306 reviews)
$13.99
Bath Body Works Japanese Hydration

Bath Body Works Japanese Hydration

β˜… 4.70 (306 reviews)
$25.99
Dial Antibacterial Liquid Ounce Count

Dial Antibacterial Liquid Ounce Count

β˜… 4.80 (305 reviews)
$9.89
Dial Antibacterial Liquid Spring Water

Dial Antibacterial Liquid Spring Water

β˜… 4.80 (305 reviews)
$9.89
Victorias Secret Very Fragrance 250ml

Victorias Secret Very Fragrance 250ml

β˜… 4.30 (305 reviews)
$24.99
Bath Body Works Chiffon Ultra

Bath Body Works Chiffon Ultra

β˜… 4.70 (305 reviews)
$14.97
Microneedle Derma Roller Microneedling Microdermabrasion

Microneedle Derma Roller Microneedling Microdermabrasion

β˜… 4.40 (304 reviews)
$8.99
Opi Nail Lacquer Paz Itively Hot

Opi Nail Lacquer Paz Itively Hot

β˜… 4.60 (304 reviews)
$11.99
Goody Ouchless Medium Elastics Assorted

Goody Ouchless Medium Elastics Assorted

β˜… 4.40 (303 reviews)
$4.99
Dial Antibacterial Liquid White Ounce

Dial Antibacterial Liquid White Ounce

β˜… 4.80 (302 reviews)
$7.99
Manicure Clippers Pedicure Stainless Grooming

Manicure Clippers Pedicure Stainless Grooming

β˜… 4.50 (302 reviews)
$8.99
Covergirl Outlast All Day Moisturizing Lipstick

Covergirl Outlast All Day Moisturizing Lipstick

β˜… 4.50 (302 reviews)
$4.48
Manicure Stainless Professional Pedicure Boyfriend

Manicure Stainless Professional Pedicure Boyfriend

β˜… 4.50 (302 reviews)
$8.99
L F Dual Pencil Convenient Travel Friendly Cruelty Free

L F Dual Pencil Convenient Travel Friendly Cruelty Free

β˜… 4.60 (302 reviews)
$2.00
Rimmel Scandaleyes Waterproof Kajal Liner

Rimmel Scandaleyes Waterproof Kajal Liner

β˜… 4.30 (301 reviews)
$9.04
Viviscal Hair Growth Supplements For Women For Thicker, Fuller Hair, Nourishes Thinning & Loss, With Proprietary Collagen Complex, 60 Tablets, 1 Month Supply

Viviscal Hair Growth Supplements For Women For Thicker, Fuller Hair, Nourishes Thinning & Loss, With Proprietary Collagen Complex, 60 Tablets, 1 Month Supply

β˜… 4.30 (301 reviews)
$40.00
Moroccanoil Curl Defining Cream Travel

Moroccanoil Curl Defining Cream Travel

β˜… 4.40 (301 reviews)
$16.00

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.60) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.60. The middle 80% of listings range from $5.99 to $34.00, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,071 reviews. The top 10% of listings by review count exceed 20,531 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.60 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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