Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Loreal Paris Infallible Foundation Powder
Rimmel London Lasting Pressed Transparent
AIMEILI Soak Off U V LED Translucent Sheer Pink Gel Nail Polish, Hema Free, Cruelty Free, Vegan Nail Art - Clear Pink Nude (065) 10ml
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
L'Oreal Paris Makeup Infallible Fresh Wear Foundation in a Powder, Up to 24H Wear, Waterproof, Sand, 0.31 oz. (Packaging May Vary)
AIMEILI Soak Off U V LED Hema Free Nude Gel Nail Polish Cruelty Free Vegan Nail Gel - Soft Peach Pink (036) 10ml
AIMEILI Soak Off U V LED Hema Free Gel Nail Polish Cruelty Free Vegan Nail Gel - Burgundy Plum Dark Purple (028) 10ml
Aimeili Soak Off Nail Polish
HONEYBULL Fogless Shower Mirror for Shaving with Suction Mount, White | Shatterproof Acrylic Bathroom Accessory With 360 Swivel & Built-in Razor Hook, Clear Reflection in Steam & No-Drill Setup
Avilana Premium Silicone Body Scrubber - Trusted Since 2017 - SGS Certified Food Grade Dual Sided Bath Brush, Quick-Dry Exfoliating Loofah Alternative, Massage Brush Sensitive Skin Women Men
CeraVe Acne Foaming Cream Cleanser, 4% Benzoyl Peroxide Face Wash With Hyaluronic Acid, Niacinamide & Ceramides, Gentle Daily Acne Treatment For Face
Maybelline Eyestudio Master Precise All Day Waterproof Liquid Eyeliner Makeup, Black, 1 Count (Packaging May Vary)
Dickinson's Original Witch Hazel Pore Perfecting Toner | 100% Natural Distilled Witch Hazel | America's #1 Toner | Refines Pores | Removes Impurities & Oil | 16 Fl Oz
AIMEILI Soak Off U V LED Hema Free Nude Gel Nail Polish Cruelty Free Vegan Nail Gel - Stella Anethum (107) 10ml
AIMEILI Gel Nail Polish Cruelty Free Vegan Nail Gel Soak Off U V LED Hema Free Nude Nail Art - Rose Nude (022) 10ml
Sky Organics - Organic Cotton Swabs with Ultra Soft Tips - Strong & Durable - Hypoallergenic - Chlorine Free - Sustainable - Natural, Vegan & Cruelty Free - 1500 Count (Pack of 4)
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
Aveeno Stress Relief Moisturizing Body Lotion, Lavender Scent with Prebiotic Oat for Sensitive Skin, Lightly Scented Lotion with 48-Hour Hydration, Fast Absorbing, Non-Greasy, Value Size 33 Fl Oz
Sky Organics - Organic Baby Cotton Swabs, 60 ct. - Ultra Soft Baby Safe Tips - Strong & Durable - Hypoallergenic - Chlorine Free - Natural, Vegan & Cruelty Free - Skin Care & Baby Care
Aveeno Stress Relief Moisturizing Body Lotion with Lavender Scent, Natural Oatmeal to Calm & Relax, Non-Greasy Daily Stress Relief Lotion, 18 fl. oz (Pack of 3)
Aveeno Stress Relief Moisturizing Body Lotion with Lavender Scent, Natural Oatmeal to Calm & Relax, Non-Greasy Daily Stress Relief Lotion, 12 fl. oz
Electric Melodysusie Portable Professional Manicure
O NATURALS Natural Mineral Soap Bar Black 6 Pack - Gifts for Women | 100% Natural, Gift Set, Premium Ingredients & Essential Oils, Spa Gifts for Women & Men, Body Wash & Face Soap, Cold Process
Hair Gel by SoftSheen-Carson Dark and Lovely Let's Jam, Shining and Conditioning Gel, Extra Hold, For all Hair Types, Styling Gel Also Great for Braiding, Twisting & Smooth Edges, 4.4oz
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
