Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.60 Avg. Price
6,071 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.00, with a median of $12.65. The top 10% of listings by review count exceed 20,531 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Viviscal Hair Growth Supplements For Women For Thicker, Fuller Hair, Nourishes Thinning & Loss, With Proprietary Collagen Complex, 60 Tablets, 1 Month Supply

Viviscal Hair Growth Supplements For Women For Thicker, Fuller Hair, Nourishes Thinning & Loss, With Proprietary Collagen Complex, 60 Tablets, 1 Month Supply

β˜… 4.30 (301 reviews)
$40.00
Just Men Mustache Brush Light Medium

Just Men Mustache Brush Light Medium

β˜… 4.60 (301 reviews)
$10.97
BiorΓ© Charcoal Naturally Dermatologist Packaging

BiorΓ© Charcoal Naturally Dermatologist Packaging

β˜… 4.60 (299 reviews)
$6.99
Cantu Butter Natural Moisturizing Activator

Cantu Butter Natural Moisturizing Activator

β˜… 4.50 (299 reviews)
$5.97
Manicure Professional Grooming Aceoce Luxurious

Manicure Professional Grooming Aceoce Luxurious

β˜… 4.50 (298 reviews)
$9.98
Covergirl Outlast Moisturizing Neutrals Collection

Covergirl Outlast Moisturizing Neutrals Collection

β˜… 4.50 (298 reviews)
$8.62
Covergirl Outlast All Day Custom Universal

Covergirl Outlast All Day Custom Universal

β˜… 4.50 (298 reviews)
$8.62
Premium Stackable Cosmetic Organizer Collection

Premium Stackable Cosmetic Organizer Collection

β˜… 4.60 (298 reviews)
$25.99
Cirepil All Purpose Unscented Sensitive Disposable

Cirepil All Purpose Unscented Sensitive Disposable

β˜… 4.60 (298 reviews)
$23.99
Changeable Eyeshadow Highlight Waterproof Makeup

Changeable Eyeshadow Highlight Waterproof Makeup

β˜… 4.50 (298 reviews)
$9.89
Manicure Grooming Aceoce Pedicure Professional

Manicure Grooming Aceoce Pedicure Professional

β˜… 4.50 (298 reviews)
$9.99
Covergirl Outlast Lipstick 22 Moisturizing Lipstick

Covergirl Outlast Lipstick 22 Moisturizing Lipstick

β˜… 4.50 (297 reviews)
$8.62
Covergirl Moisturizing Neutrals Collection Silvered

Covergirl Moisturizing Neutrals Collection Silvered

β˜… 4.50 (297 reviews)
$16.99
Acure Brilliantly Brightening Facial Packaging

Acure Brilliantly Brightening Facial Packaging

β˜… 4.60 (297 reviews)
$11.99
Celeb Luxury Viral Colorwash Rose

Celeb Luxury Viral Colorwash Rose

β˜… 4.20 (297 reviews)
$36.50
Essence Princess Mascara Dramatic Fragrance

Essence Princess Mascara Dramatic Fragrance

β˜… 4.40 (297 reviews)
$4.97
Kotamu Removal Brazilian Eyebrows Painless

Kotamu Removal Brazilian Eyebrows Painless

β˜… 4.40 (296 reviews)
$26.99
Missha Perfect Cream No 27 Medium

Missha Perfect Cream No 27 Medium

β˜… 4.40 (296 reviews)
$13.40
Infiniti PRO CONAIR Style & Shine Hair Dryer with Diffuser and Concentrator, 1875W Style & Shine Blow Dryer with Tourmaline and Ionic Conditioning to Fight Frizz, 3 Heat & 2 Speed Settings, Purple

Infiniti PRO CONAIR Style & Shine Hair Dryer with Diffuser and Concentrator, 1875W Style & Shine Blow Dryer with Tourmaline and Ionic Conditioning to Fight Frizz, 3 Heat & 2 Speed Settings, Purple

β˜… 4.50 (296 reviews)
$48.38
Level Styling Powder Natural Delivers

Level Styling Powder Natural Delivers

β˜… 4.50 (296 reviews)
$9.79
Memeda Nail Polish Neutral Nude

Memeda Nail Polish Neutral Nude

β˜… 4.30 (295 reviews)
$7.58
365 by Whole Foods Market

365 by Whole Foods Market

β˜… 4.00 (295 reviews)
$8.99
Electric Elmchee Rechargeable Waterproof Professional

Electric Elmchee Rechargeable Waterproof Professional

β˜… 4.60 (295 reviews)
$17.99
Detangling Hairbrush Comb Set Detangler

Detangling Hairbrush Comb Set Detangler

β˜… 4.40 (294 reviews)
$13.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.60) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.60. The middle 80% of listings range from $5.99 to $34.00, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,071 reviews. The top 10% of listings by review count exceed 20,531 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.60 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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