Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
O NATURALS Natural Mineral Soap Bar Black 6 Pack - Gifts for Women | 100% Natural, Gift Set, Premium Ingredients & Essential Oils, Spa Gifts for Women & Men, Body Wash & Face Soap, Cold Process
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Coffee
BOLD UNIQ BoldPlex Hair Mask, Deep Conditioning For Dry, Damaged Hair, Mascarilla Para El Cabello, Repairs and Nourishes Curly, Bleached, or Frizzy Hair, Deep Conditioner - 6.76 Fl Oz
SoftSheen Hair Gel Carson Dark and Lovely Let's Jam, Shining and Conditioning Gel, Extra Hold, For all Hair Types, Styling Gel Also Great for Braiding, Twisting & Smooth Edges, Value Size 14oz
TOCESS 8 Pack Big Hair Claw Clips for Women Large Claw Clip for Thin Thick Curly Hair 90's Strong Hold 4.33 Inch Nonslip Matte Jumbo Jaw Clips (8 Pcs)
Imethod Wing Eyeliner Stamp Smudgeproof
MERIDIAN The Trimmer Original | Body Hair Trimmer for Men & Women | Sage | Rechargeable and Waterproof Shaver for Pubic Area, Chest, Back, Underarms and Bikini Line, with 2 Guide Combs Included
Swisspers Premium Exfoliating Cotton Rounds, Dual-Sided (Pack of 1)
Christian Dior Sauvage Eau De Parfum Spray For Men, 3.4 Ounce
Hicober Microfiber Hair Towel Wrap, Fast Drying Hair Towels for Women, Soft Lightweight Quick Dry Turban for Curly & Long Hair–3 Pack(Blue/Grey/Pink)
Eveline Slim Extreme 4D Liposuction Body Serum, 8.80 Fluid Ounce
Rimmel Glossy Lipgloss Blushing Belgraves
Gillette Venus Sensitive Women's Disposable Razors - Single Package of 3 Razors
Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz
Bath & Body Works Assorted 5 Pack Gentle Foaming Hand Soap
Herbishh Wine Red Hair Color Shampoo for Gray Hair Coverage 500ml | 3 in 1 Magic Dye Shampoo, Colors Hair in 15-25 Minutes, Ammonia Free Natural Hair Dye for Women & Men, Long Lasting
Microfiber Hicober Turbans Drying Towels
Colossal Pedicure Rasp Foot File, Professional Foot Care Pedicure Stainless Steel File to Removes Hard Skin, Can Be Used On Wet Feet
L F Cosmetics Retractable Eyeliner Waterproof
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Grey
Cnd Essentials Nail Cuticle Solaroil
Laneige Glowy Balm Grape Fruit
Gel Nail Polish Starter Kit - Vishine 6 Corals Colors Gel Polish Set Base Top Coat, 36W LED Nail Dryer Lamp with Full DIY Gel Manicure Nail Tools 8ml #C022
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
