Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Streax Hair Serum with Walnut Oil 115 ml / 3.89 fl oz
Bath & Body Works, Signature Collection 2-in-1 Hair + Body Wash, Noir For Men, 10 Ounce
JODSONE Gel Nail Polish Kit with U V Light 32 Colors Gel Polish Nail + 4 Functional Adhesive Bottles Kit Soak Off Manicure Tools Gifts for Women
Dove Beauty Bar White 3 17
DERMAL 16 Collagen Korean Essence Sheet Mask Variety Pack, Aloe Cica & More | 16 different essence masks - collagen, hyaluronic, vitamin, aloe, green tea, pearl & more; 23g each, individually wrapped
MelodySusie Pen-Shaped Portable USB Nail Drill, PC120I 20000RPM Electric Nail File with Compact Design for All Nail Care, Manicure Polishing, Shaping & Gel Removal at Home for Beginners
MelodySusie Electric Nail Drill Machine,PC120I Portable Electric Nail File Efile Set for Acrylic Gel Nails, Manicure Pedicure Tool with Nail Drill Bits Sanding Bands Dust Brush, Black
Rimmel Stay Glossy Lip Gloss - Non-Sticky and Lightweight Formula for Lip Color and Shine - 345 Pop Fizz Pink, .18oz
Bath and Body Works SWEET PEA Shower Gel 10 FL OZ
Dove Beauty Bar Soap Original, Pack of 36 for Soft, Smooth Skin, with 1/4 Moisturizing Cream 2.6 oz
Dove Bar Soap 135g 67238891190
RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness, Daily Wrinkle Cream, Anti Aging Skin Care Treatment Women and Men, 0.5 oz (Packaging May Vary)
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free, Gluten Free, Mineral Oil Free, DHA Free for All skin type, 13.5oz
Revitale Advanced Salicylic Acid Scrub
UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother,Great for Daily Use (Pink,Yellow,Purple)
Conair Instant Heat 1 1/4 Inch Curling Iron with 25 Heat Settings, Dual Voltage Travel Hair Curler for Long Hair, Beach Waves and Loose Curls with Auto Off Safety Feature, Black, CD82LL
Naturtint 8G Sandy Golden Blonde Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), Pack of 1 Hair Dye Kit
Amazon Basics Epsom Salt Soaking Aid, Eucalyptus Scented, 3 Pound (Pack of 6) (Previously Solimo)
Amazon Basics Epsom Salt Soaking Aid, Eucalyptus Scented, 3 Pound
Conair Instant Heat 1-Inch Curling Iron | 25 Heat Settings & Turbo Heat for Fine to Thick Hair, Black, CD87LL
Conair 3/4 Inch Curling Iron | Multi-Layer Technology for Short to Medium Length Fine, Medium, and Thick Hair, Black/Silver, CD81GNR
Rimmel Stay Glossy Lip Gloss - Non-Sticky and Lightweight Formula for Lip Color and Shine - 133 Bare Minimum, .18oz
Solutions Organic Moisturizing Multi Purpose 4 Ounce
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
