Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.60 Avg. Price
6,071 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.00, with a median of $12.65. The top 10% of listings by review count exceed 20,531 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Detangling Brush Women Hairbrush Detangler Hair Brushes

Detangling Brush Women Hairbrush Detangler Hair Brushes

β˜… 4.40 (294 reviews)
$9.99
Detangling Brush Kids Hairbrush Detangler Hair Brushes

Detangling Brush Kids Hairbrush Detangler Hair Brushes

β˜… 4.40 (294 reviews)
$9.99
Missha Perfect Cream Medium Neutral

Missha Perfect Cream Medium Neutral

β˜… 4.40 (294 reviews)
$12.66
Bic Refillable Three Blade Comfortable Cartridges

Bic Refillable Three Blade Comfortable Cartridges

β˜… 4.40 (294 reviews)
$8.42
Himo Plastic Acrylic Polish Remover

Himo Plastic Acrylic Polish Remover

β˜… 4.40 (294 reviews)
$4.99
Diamonds Elizabeth Taylor Toilette Ounces

Diamonds Elizabeth Taylor Toilette Ounces

β˜… 4.60 (293 reviews)
$26.97
Clean Clear Oil Free Exfoliating Cleansing

Clean Clear Oil Free Exfoliating Cleansing

β˜… 4.60 (293 reviews)
$5.97
LorΓ©al Paris Original Hydrating Lipstick

LorΓ©al Paris Original Hydrating Lipstick

β˜… 4.50 (292 reviews)
$7.97
Clairol Nicen Permanent Ultra Blonde

Clairol Nicen Permanent Ultra Blonde

β˜… 4.60 (292 reviews)
$23.90
Kiss Powerflex Strength Twist Off Applicator

Kiss Powerflex Strength Twist Off Applicator

β˜… 4.50 (292 reviews)
$2.47
Catrice Brightener Hyaluronic Microplastic Particles

Catrice Brightener Hyaluronic Microplastic Particles

β˜… 4.20 (292 reviews)
$6.00
Erase Your Face Makeup Remover

Erase Your Face Makeup Remover

β˜… 4.60 (292 reviews)
$12.99
Paris Original Hydrating Lipstick Tickled

Paris Original Hydrating Lipstick Tickled

β˜… 4.50 (291 reviews)
$7.97
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Ufree Cordless Mustache Waterproof Rechargeable

β˜… 4.40 (289 reviews)
$29.99
Basket Lavender Scented Shower Bubble

Basket Lavender Scented Shower Bubble

β˜… 4.60 (289 reviews)
$21.99
Organic Unrefined Certified Cliganic Warranty

Organic Unrefined Certified Cliganic Warranty

β˜… 4.60 (288 reviews)
$9.98
Baskets Valentines Birthday Anniversaries Christmas

Baskets Valentines Birthday Anniversaries Christmas

β˜… 4.60 (288 reviews)
$26.99
Salicylic Remover Intensive Moisturizes Exfoliates

Salicylic Remover Intensive Moisturizes Exfoliates

β˜… 4.30 (287 reviews)
$15.95
Remington F5 5800 Shaver Electric Razor

Remington F5 5800 Shaver Electric Razor

β˜… 4.30 (287 reviews)
$49.97
Alure Barrel Curling Temperature Display

Alure Barrel Curling Temperature Display

β˜… 4.20 (287 reviews)
$23.99
Simple Kind Refreshing Facial 150ml

Simple Kind Refreshing Facial 150ml

β˜… 4.60 (287 reviews)
$7.36
Okay Naturals Butter Yellow Smooth

Okay Naturals Butter Yellow Smooth

β˜… 4.50 (287 reviews)
$14.00
St Ives Moisturizer Collagen Elastin

St Ives Moisturizer Collagen Elastin

β˜… 4.60 (287 reviews)
$7.29
Cabaret Lash Lengthening Black Mascara Vivienne

Cabaret Lash Lengthening Black Mascara Vivienne

β˜… 4.30 (287 reviews)
$14.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.60) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.60. The middle 80% of listings range from $5.99 to $34.00, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,071 reviews. The top 10% of listings by review count exceed 20,531 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.60 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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