Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample โ sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here โ our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
L'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
Mach3 Razor Refills for Men, 15 Razor Blade Refills
Gillette Mach3 Razor Refills for Men, 8 Razor Blade Refills
Eyelash Comb MSQ Eyelash Separator Tool Arc Designed Lash Brush Separator With Cover Lash Comb for Eye Makeup Brush Mascara Clump Remover Black (Includes a Mascara Wand)
Dove Scrub Macadamia & Rice Milk Reveals Visibly Smoother Skin Body Scrub That Nourishes Skin 10.5 oz
COLOR WOW Xtra Large Volumizer โ Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Floor Mount Tri-Fold Lighted Vanity Mirror with 21 LED Lights, Touch Screen and 3X/2X/1X Magnification, Two Power Supply Modes Make Up Mirror,Travel Mirror
Eyelash Comb Separator MSQ Eyelash Mascara Brush and Comb Lash Separator With Comb Cover Arc Designed Cosmetic Brushes Tool Pink (Includes a Mascara Wand)
Revlon Colorstay Liquid Foundation Combination
NYX PROFESSIONAL MAKEUP Wonder Stick, Face Shaping & Contouring Stick - Light Medium
Dresser Mount Tri-Fold Lighted Vanity Mirror with 21 LED Lights, Touch Screen and 3X/2X/1X Magnification, Two Power Supply Modes Make Up Mirror,Travel Mirror
NIVEA Refreshing White Peach and Jasmine Body Wash with Nourishing Serum, Scented Body Wash for Women, Enriched with Provitamin B5 and Vitamin E, 20 Fl Oz Bottle, 3 Pack
Cliganic Castor Oil Organic Cold Pressed for Eyelashes, Eyebrows & Skin 8oz | Moisturizing For Hair & Scalp, Natural, 100% Pure, Unrefined Hexane Free, DIY Lash & Brow Kit, Eyelash Serum
wet n wild MegaSlicks Lip Gloss, Ultra-Glossy, Vitamin-E Enriched, Ultra-Gloss High Shine Moisturizing, Cruelty-Free & Vegan - Champagne Please
Mehron Makeup CreamBlend Stick | Face Paint, Body Paint, & Foundation Cream Makeup | Perfect for Halloween (.75 oz) (ORANGE) | Made in the USA
Al Rehab Sabaya Eau de Parfum Spray for Unisex, 1.69 Ounce / 50ml
Teenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
Maybelline Fit Me Matte + Poreless Liquid Oil-Free Foundation Makeup, Java, 1 Count (Packaging May Vary)
Teenitor 2000pcs Black Hair Rubber Bands Soft Elastic Hair Ties for Kids Girls Elastic Ties Braids
CHI Spin N Curl 1โณ Ceramic Rotating Curling Iron, Adjustable Preset Heat Settings for All Hair Types, Salon-Quality Curls & Waves, Auto Shut-Off, Tangle Protection, Onyx Black
Chi Spin Curl Special Curler
Premium 20% ๐ฏ๐ข๐ญ๐๐ฆ๐ข๐ง ๐ ๐ฌ๐๐ซ๐ฎ๐ฆ - (2PACK) with Hyaluronic Acid, Retinol & Amino Acids - Boost Skin Collagen,Hydrate & Plump Skin, Anti Aging & Wrinkle Facial Serum
Teenitor 2000Pcs Elastic Hair Ties Toddler, Elastic Rubber Bands Baby Hair Ties, Multi Color Hair Ties for Little Girls Elastic Small Rubber Bands for Kids Baby Girls Toddler Elastic Ties Colorful
Nail Clipper Set, Christmas Stocking Stuffers for Men,Teen Boy,Husband,Dad | Gift Ideal for Boyfriend, Ultra Sharp Stainless Steel Fingernail Clippers & Leather Travel Case,Manicure Set for Men,Women
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page โ closest to breaking through first.
Unlock Full Market Intelligence for Beauty & Personal Care
You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,018 products in this category.
No credit card required • Cancel anytime
💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Unlock Complete Beauty & Personal Care Intelligence
Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
