Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Pooplunch False Eyelashes Faux Mink Lashes Cat-Eye Look 18MM Wispy Long 8D Volume Fake Eyelash Strips 7 Pairs Pack
Pooplunch False Eyelashes Cat Eye Look Natural Volume Lashes Wispy Short Fake Eyelashes Faux Mink Lashes 7 Pairs Pack
Wahl Clipper USA Color Pro Corded Haircutting Kit with Color Guide Combs
CHI Spin N Curl 1″ Ceramic Rotating Curling Iron, Adjustable Preset Heat Settings for All Hair Types, Salon-Quality Curls & Waves, Auto Shut-Off, Tangle Protection, Ruby Red
Makeup Brushes, VANDER 32pcs Makeup Brush Set Professional Soft Synthetic Foundation powder concealer blending Make up Brushes, eye shadow blush face brush set, Pink
Wet Wild Megaslicks Gloss Thats
MIZON Pearl Eye Gel Patch Masks, Black Pearl 60 Pz Jar | Eye Treatment Mask, Reduces Wrinkles and Puffiness, Dark Circles Treatment, Hydrogel Eye Patches
wet n wild MegaSlicks Lip Gloss, Ultra-Glossy, Vitamin-E Enriched, Ultra-Gloss High Shine Moisturizing, Cruelty-Free & Vegan - Crushed Diamonds
eos 100% Natural & Organic Lip Balm Sticks - Strawberry Sorbet, All-Day Moisture for Sensitive Skin, Dermatologist Recommended, 0.14 oz, 2-Pack
Premium 20% Vitamin C Serum For Face with Hyaluronic Acid, Retinol & Amino Acids - Boost Skin Collagen,Hydrate & Plump Skin, Anti Aging & Wrinkle Facial Serum
Dove Advanced Care Antiperspirant Deodorant Stick Lavender Fresh for Helping Repair Skin Barrier After Shaving, with 72-Hour Sweat & Odor Protection, 2.6 oz
REVLON One-Step Volumizer Plus Hair Dryer and Styler | More Volume, Less Damage, and More Styling Control for Easy and Fast Salon-Style Blowouts, Plus Travel Friendly (Black)
GUGUG Skin Scrubber Spatula Pore Cleaner Blackhead Remover,4 Modes,White | Deep-cleansing face spatula for blackheads,pores and whiteheads,with 5-minute auto-off,USB charging and 2 silicone heads.
Finishing Touch Flawless Brows Eyebrow Hair Remover Electric Razor for Women with LED Light for Instant and Painless Hair Removal
Hydrator Oil Free Moisturizer Hyaluronic Squalane
Punky Atlantic Blue Semi Permanent Hair Color - Vegan & Cruelty-Free Conditioning Hair Dye, Lasts Up to 35 Washes, 3.5 fl oz
Punky Alpine Green Semi Permanent Hair Color - Vegan & Cruelty-Free Conditioning Hair Dye, Lasts Up to 35 Washes, 3.5 fl oz
Punky Cotton Permanent Conditioning Paraben
Punky Permanent Conditioning Paraben Washes
Bessrung 100PCS Brown Seamless Elastic Hair Ties No Damage for Women Girls | Soft Stretch Hair Elastics, Snag-Free Hair Bands for Thick Thin Hair, Strong All-Day Hold, Hair Accessories for Everyday Use
Bessrung 100PCS Black Seamless Elastic Hair Ties No Damage for Women Girls | Soft Stretchy Hair Bands, Ouchless No Crease Ponytail Holders for Thick & Thin Hair, Hair Accessories for Everyday Use
Slick Gorilla Styling Texturizing Powder
Nyx Professional Makeup Snatch Black
KoluaWax Hard Wax Beads for Hair Removal – Coarse Hair Formula – Face, Brazilian, Underarms, Back Chest, Bikini Waxing – Sea Salt & Surf, 1lb Refill for Wax Warmers & 10 Large Applicator Sticks
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
