Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
DYSILK Eyelashes Mink Lashes Fluffy - Fluffy Lashes 5 Pairs 6D Faux Mink Eyelash False Eyelashes Natural Look Lashes That Look Like Extensions Wispy Eyelashes Strip Lashes Eye Lashes | Fluffy-16mm
Nyx Professional Makeup Snatch Blonde
Millennium Tanning SOLID BLACK 100X Dark Tanning Lotion Indoor Outdoor Tan Enhancing Silicone Bronzer Tanning Bed Lotion 13.5 Fl oz (400 ml)
NYX PROFESSIONAL MAKEUP Lift & Snatch Eyebrow Tint Pen, Soft Brown
Aveeno Skin Relief Moisturizing Lotion Heals Very Dry, Sensitive Skin, Fast-Absorbing Body Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free, Non-Comedogenic, 12 fl. oz
Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast-Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 33 Fl Oz
Aveeno Skin Relief Moisturizing Body Lotion Heals Very Dry, Sensitive Skin, Fast Absorbing Lotion with Soothing Triple Oat & Shea Butter Formula, Fragrance Free Lotion, Non-Comedogenic, 18 Fl Oz
Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown | Ammonia‑Free, Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 3
Bath & Body Works Signature Collection, Triple Moisture Body Cream, Be Enchanted, 8 Ounce
Dove Beauty Bar Soap Pink Rosa, 6 Bars for Soft, Smooth Skin, Cleans & Moisturizes 3.75 oz
K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
eos Shea Better Shaving Cream- Pomegranate Raspberry, Women's Shave Cream, Skin Care, Doubles as an In-Shower Lotion, 24-Hour Hydration, 7 fl oz
Versace Eros Mens Mini Edt
Women's Rogaine Hair Growth Foam, 5% Topical Minoxidil, 4 Mo, 2x 2.11 Oz | Once-a-Day Hair Loss Treatment for Women, Regrow Fuller, Thicker Hair, Unscented, 4-Month Supply
Relavel Extra Large Makeup Case, Makeup Artist Set Bag Professional Cosmetic Organizer Bag Storage Box with Makeup Brush Holder, Adjustable Dividers and Shoulder Strap, Black
Kojie San Skin and Body Brightening Soap - Original Kojic Acid, Dark Spot Remover Bar Soap with Glycerin & Tea Tree Oil - 65g x 2 Bars
Satin Bonnet Silk Bonnet Hair Bonnet for Sleeping-Slouchy Beanie Hat Satin Sleep Cap for Women's Natural & Curly Hair(Blue Zircon)
Dial Body Wash, Refresh & Renew Spring Water, 32 fl oz
Remington Ionic Conditioning Hair Setter, 20 Velvet Hair Rollers, 6 Large (1¼”), 10 Medium (1"), 4 Small (¾”), Blowout Style Hair Curlers
Sorbus Acrylic Makeup Organizer Set, 6-Drawer Vanity & Countertop Cosmetic Storage with Small & Wide Compartments, Clear Makeup Storage for Brushes, Jewelry – Holiday Gift for Women & Teens
Sorbus Acrylic Makeup Organizer Set, 7-Drawer Vanity & Countertop Cosmetic Storage with Small & Wide Compartments, CLear Makeup Storage for Brushes, Jewelry – Holiday Gift for Women & Teens
Sorbus Acrylic Makeup Organizer Set, 6-Drawer Vanity & Countertop Cosmetic Storage with Small & Wide Compartments, Bronze Glow Makeup Storage for Brushes, Jewelry – Holiday Gift for Women & Teens
NEWGO Cooling Gel Cold Eye Mask for Puffy Eyes, Reusable Ice Pack with Soft Plush Backing for Dark Circles, Migraine, Stress Relief - Pink
Empty Amber Glass Spray Bottles - 2 Pack - Large 16oz Refillable Bottle for is Great for Essential Oils, Plants, Cleaning Solutions, Hair - Durable Nozzle - Fine Mist/Stream Setting
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
