Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.00, with a median of $12.65. The top 10% of listings by review count exceed 20,531 reviews.
Afnan Eau Parfum Men 5 07
Dr Scholls Cracked Moisturizes Healthy
Neutrogena Oil Free Salicylic Grapefruit Cleansing
Covergirl Eyeliner Long Lasting Versatile Sharpening
Loreal Paris Voluminous Original Waterproof
Okeeffes Working Hands Cream Value
Braun Electric Shaver Proskin Rechargeable
Nexcare Absorbing Cover Protective Blemishes
Covergirl Eyeliner Sharpening Blending Packaging
Covergirl Eyeliner Espresso Packaging Sharpening
Ogx Moroccan Curling Perfection Defining
Organic Natural Handmade Essential Moisturize
Maybelline New York Unstoppable Eyeliner
Maybelline Washable Volumizing Lengthening Multiplying
Super Nail Pure Acetone Fl
Super Nail Acetone Fluid Ounce
Secret Antiperspirant Deodorant Invisible Completely
Veleasha Handmade Luxurious Natural Eyelashes
Super Nail Acetone Polish Remover
Moisturizes Hydrates Provides Softness Color Treated
Parafaciem Reusable Slimming Reducer Lifting
Tattoo Transfer Cridoz Stencil Tattooing
Holler And Glow Miami Wave Salted Caramel Body Butter, Body Butter For Women, Smells Good, Body Lotion For Extremely Dry Skin, Moisturizing, Nourishing, Shea Butter, Coconut, Vanilla Scented, 5.29 Oz
Nyx Professional Makeup Ultimate Eyeshadow
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.60) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.60. The middle 80% of listings range from $5.99 to $34.00, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,071 reviews. The top 10% of listings by review count exceed 20,531 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.60 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.