Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Dove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz
Dial Body Wash, Calm & Soothe Lavender & Jasmine Scent, 32 fl oz
Cooling Headache Migraine Relaxation Reusable
Cliganic Organic Lip Balm Set - 6 Tropical Flavors - 100% Natural Moisturizer for Cracked & Dry Lips
Brooklyn Botany Brown Sugar Body Scrub - Moisturizing and Exfoliating Body, Face, Hand, Foot Scrub - Fights Acne, Fine Lines & Wrinkles, Great Gifts For Women & Men - 10 oz
Maybelline Dream Pure Skin Clearing BB Cream, 8-in-1 Skin Perfecting Beauty Balm With 2% Salicylic Acid, Sheer Tint Coverage, Oil-Free, Deep, 1 Count
Jergens Cherry Almond Hand & Body Lotion, Dry Skin, 32 fl oz | Fast-Absorbing Moisturizer, Vitamins E, C & B5, Softens Dry Skin, Dermatologist Tested, Cherry Almond Scent
Shave Well Deluxe Anti-Fog Shaving Mirror | Fogless Hanging Bathroom Shower Mirror with Handheld Option for Men and Women | Includes Long-Lasting Removable Adhesive Hook for Wall
OGX Sensitive + Rose Water & Pink Sea Salt Exfoliating Body Scrub + Rose Quartz, Gentle Exfoliating Daily Body Wash Softens Skin, Body Scrub for Women, Sulfate-Free Surfactants, 19.5 fl oz
Bioré Deep Pore Charcoal Daily Face Wash, 6.77 Fl oz, with Deep Pore Cleansing for Dirt and Makeup Removal From Oily Skin
Advanced Antiperspirant Deodorant Lavender Fresh
Dove Advanced Care Antiperspirant Deodorant Stick Caring Coconut 4 ct for helping your skin barrier repair after shaving 72-hour odor control and sweat protection with Pro-Ceramide Technology 2.6 oz
Dial Body Wash, Pamper & Indulge Marula Oil, 32 Fl Oz, Hydraclean Complex & Vitamin E, Gentle, Leaves Skin Feeling Nourished, Dermatologist-Tested, No Parabens & Sulfates
36 Pack Hand Cream Bulk and Lip Balm Bulk Sets, Valentines Day Gifts for Her, Thank You Gifts and Birthday Gifts with Thank You Card Organza Bags, Mothers Day Gifts, Teacher Gifts, Nurse Gifts
Cerave Hyaluronic Acid Serum for Face with Vitamin B5 and Ceramides, Hydrating Face Serum for Dry Skin, Fragrance Free, 1 Ounce
Dove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Dial Antibacterial Liquid Hand Soap, White Tea, 11 Fl Oz, 4-Pack | Aloe Infused, Antibacterial Protection, Softening Cleanser, Vegan, pH Balanced, Cruelty Free
Dial Antibacterial Defense Liquid Hand Soap + Aloe, Spring Water Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Dial Antibacterial Defense Liquid Hand Soap + Aloe, Gold Scent, 11 Fl Oz (Pack of 4), Dermatologist-Tested Hand Wash, Gentle Formula
Yellow Brick Road 100% Raw Unrefined Shea Butter-African Grade a Ivory 1 Pound (16oz)…
Yellow Brick Road Ivory Raw African Unrefined Shea Butter Imported from Ghana 2lb
Voyor Blackhead Electric Extractor Extraction
BOLDIFY Hair Fibers for Thinning Hair, for Women & Men, Medium Brown 12g | Instantly Fills Thinning & Fine Hair for a Fuller, Thicker Look - Thin Spot Cover Up - Hair Building Fibers & Hair Powder
BOLDIFY Hair Fibers for Thinning Hair, for Women & Men, Dark Brown 12g | Instantly Fills Thinning & Fine Hair for a Fuller, Thicker Look - Thin Spot Cover Up - Hair Building Fibers & Hair Powder
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
