Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Bath and Body Works Japanese Cherry Blossom Body Cream Ultimate Hydration Gift Set For Women 2 Pack 8 Oz. (Japanese Cherry Blossom)
Victorias Secret Very Fragrance 250ml
Bath & Body Works Pink Chiffon 8.0 oz Ultra Shea Cream
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g
Aceoce Manicure Set Women Nail Clippers Professional Manicure Pedicure Kit Stainless Steel Nail Cutter Grooming Kit Personal Care Tool with Travel Case Gifts for Women Her Valentine's Day Mother's Day
Aceoce Manicure Set Professional Nail Clippers Set Manicure Pedicure Kit | Stainless Steel Finger Toe nail Clippers,Mens Accessories,Personal Care Tools,Travel Nail Care Tools Kit,Gifts for Men Women
e.l.f., Dual-Pencil Sharpener, Convenient, Essential Tool, Sharpens, Easy To Clean, Travel-Friendly, Compact, Includes Bonus Small Sharpener
Goody Kids Ouchless Elastic Hair Ties, 60 Ct, Assorted Colors, Pain-Free | 2MM Rubber Bands, Styling Accessories for Girls & Boys, Made for Long-Lasting Braids, Ponytails & More, For Fine Hair
Sdara Skincare Derma Roller Microneedling Roller for Face - Includes Free Storage Case (Pack of 1) Unisex
Opi Nail Lacquer Paz Itively Hot
Moroccanoil Curl Defining Cream 8 5
Moroccanoil Curl Defining Cream Travel
Goody Kids Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Fine Hair – 40 Count, Assorted Colors, Long-Lasting Ponytail Holders for Girls & Boys
Kiss PowerFlex Maximum Speed Nail Glue - Fast Drying Adhesive for Glue-On Nails & Repairs with Nozzle Tip Applicator, Ideal for Tips & Wraps, Net Wt. 0.10 oz (3g)
Aceoce Manicure Set Business Gifts Handheld Sized, Nail Clippers Set Tools Luxurious Manicure Set Professional Stainless Steel Nail Clippers with Travel Case for Men Women Teens Parents Colleagues
Covergirl Outlast All Day Moisturizing Lipstick
Rimmel Scandaleyes Waterproof Kajal Liner
Just For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush. Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Light Medium Brown M-30 Pack of 1 (Packaging May Vary)
Viviscal Hair Growth Supplements For Women For Thicker, Fuller Hair, Nourishes Thinning & Loss, With Proprietary Collagen Complex, 60 Tablets, 1 Month Supply
Holler And Glow Miami Wave Salted Caramel Body Butter, Body Butter For Women, Smells Good, Body Lotion For Extremely Dry Skin, Moisturizing, Nourishing, Shea Butter, Coconut, Vanilla Scented, 5.29 Oz
Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream, 12 Fl Oz
COVERGIRL, Outlast AllDay Lip Color with Moisturizing Topcoat New Neutrals Shade Collection 120 Dusty Blush, 1 Count
Covergirl Outlast All Day Custom Universal
Nail Clippers Set Professional Manicure Set Grooming Kits Stainless Steel Travel Manicure Pedicure Kit Nail Care Tools Nail Kit with Travel Case Personal Care Tools Gifts for Men Women
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
