Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Cirepil - Blue - 400g / 14.11 oz Hard Wax Beads Bag - Face & Body Wax, Unscented & No Strip Needed - Perfect for Sensitive Skin & Brazilian Waxing - Fluid Gel Texture, Easy Hair-Removal
Celeb Luxury Professional Semi Permanent Depositing
Acure Brightening Facial Scrub - Exfoliating Face Wash, Gentle Daily Scrubber & Exfoliator for Women & Men for Radiant Skin, Cleansing Wash with Sea Kelp & French Green Clay - 4 fl oz
STORi Audrey Stackable Clear Bin Plastic Organizer Drawers | 2 Piece Set | Organize Cosmetics and Beauty Supplies on a Vanity | Made in USA
Aceoce Travel Manicure Set Mens Grooming Kit Stainless Steel Nail Clippers Nail Care Tool with Luxurious Travel Case Manicure Pedicure Set Professional Personal Care Gift for Men Family Friends
Nail Clippers Set Professional Manicure Set Grooming Kits Stainless Steel Travel Manicure Pedicure Kit Nail Care Tools Nail Kit with Travel Case Personal Care Tools Gifts for Men Women
Covergirl Outlast Lipstick 22 Moisturizing Lipstick
Covergirl Moisturizing Neutrals Collection Silvered
Temporary Purple Hair Color Wax for Kids, Women Men Colored Hair Styling Mud, Washable Style Violet Dye for Girl Boy Teens, DIY Instant Hair Coloring Gel Cream for Cosplay Halloween Children's Day
essence | Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
Infiniti PRO CONAIR Style & Shine Hair Dryer with Diffuser and Concentrator, 1875W Style & Shine Blow Dryer with Tourmaline and Ionic Conditioning to Fight Frizz, 3 Heat & 2 Speed Settings, Purple
MISSHA M Perfect Cover BB Cream No.27 Honey Beige - Medium with Neutral/Warm Undertone SPF 42 PA +++ 1.69 Fl Oz - Tinted Moisturizer for face with SPF
Ufree Beard Trimmer for Men, Waterproof Electric Razor, Grooming Kit | Stainless steel blades, six interchangeable heads, wet and dry use, USB rechargeable, for face body nose ear trimming, silver
MEMEDA Gel Nail Polish, Neutral Gel Polish, Nude Gel Polish, 0.5 fl oz
365 by Whole Foods Market
Remington Shine Therapy 1 inch Hair Straightener Iron, Flat Iron Infused with Argan Oil & Keratin, Professional Ceramic Flat Iron for Less Frizz, Shines and Smooth, Styling Tools
Electric Foot Callus Remover Kit, Elmchee Rechargeable Callous removers 3 Grinding Heads Waterproof Foot Scrubber File, Professional Pedicure Tools kit Feet Care for Dead, Cracked Dry Skin
HiMo 10PC Plastic Acrylic Nail Art Soak Off Cap Clip UV Gel Polish Remover Wrap Tool (Pink)
Clean & Clear Deep Action Exfoliating Facial Cleanser, Scrub & Face Wash, Pro-Vitamin B5, Lactic & Glycolic Acids, Oil-Free Gentle Daily Exfoliator for Soft, Smooth, Hydrated Skin, Vegan, 7 Fl Oz Tube
American Crew Men's Hair Fiber (OLD VERSION), Like Hair Gel with High Hold with Low Shine, 3 Oz (Pack of 1)
MISSHA M Perfect Cover BB Cream No.25 Warm Beige - Medium with Warm Undertone SPF 42 PA +++ 1.69 Fl Oz - Tinted Moisturizer for face with SPF
Ebanel Urea Cream 40% plus Salicylic Acid 2%, Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands, Foot Dead Skin Cuticle Callus Remover Toenail Softener, Keratolytic Skin Barrier Repair
Lily England Detangler Brush & Comb Set - Lightweight Wide Tooth Detangling Tool for Women & Kids - Smooths Curly, Straight, Dry, Fine, & Thick Hair, Purple
BIC Comfort 3 Men's Refillable 3-Blade Razors with 1 Handle and 12 Cartridges, Smooth Shave Kit for Dorm and Daily Grooming, College Dorm Room Essential, Shower Caddy and Toiletry Bag Ready
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
