Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Elizabeth Taylor White Diamonds Women's Perfume, Long-Lasting Floral Fragrance for Her, Eau de Toilette EDT Spray, 1.7 fl oz
L'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Bronze Coin , 1 Count
Clairol Nice'n Easy Permanent Hair Dye, 11 Ultra Light Blonde | 100% Gray Coverage | Long‑Lasting, Natural‑Looking Color & Shine | Pack of 3
ERASE YOUR FACE Reusable Makeup Remover Cloths - Microfiber Face Towels to Cleanse & Remove Makeup - Water Activated for Sensitive Skin - Multi-Color (4 Count)
Beetles Gel Polish No Wipe Gel Top Coat Long Lasting 1Pcs 15ml | Clear Top Coat Gel Nail Polish Shine Finish and Long Lasting, Soak Off Nail Lamp,Nails Gifts for Women
L'Oreal Paris Colour Riche Original Creamy, Hydrating Satin Lipstick with Argan Oil and Vitamin E, Tickled Pink , 1 Count
Palmer's Pregnancy Essentials Skin Care Kit, Cocoa Butter Formula (4 Piece) | Includes Massage Lotion, Massage Cream, Tummy Butter and Skin Therapy Oil for Stretch Marks, the ideal gift for mom to be
Remington F5 Power Series Foil Shaver, Electric Razor for Men, Cordless Rechargeable with Pop Up Trimmer, Pivot & FlexFoil Technology, Lightweight Handheld Design, Black
Handcraft Blends Sweet Almond Oil | 100% Pure and Natural | Bath & Body Oil | Premium Grade Carrier Oil | Skin | Hair | Body | Massage | Hexane-Free | 16 Fl Oz
Alure Three Barrel Curling Iron Wand Hair Waver with LCD Temperature Display - 1 Inch Ceramic Tourmaline Triple Barrels, Dual Voltage Crimp (Black/White)
Aztec Secret – Indian Healing Clay 1 lb – Deep Pore Cleansing Facial & Body Mask – The Original 100% Natural Calcium Bentonite Clay – New Version 2
Body & Earth Gift Baskets for Women Bath and Body Set for Her, Cherry Blossom & Jasmine Spa Gifts for Women , Birthday, Mother's Day Gifts for Wife, Girlfriend, Mom
Simple Kind Refreshing Facial 150ml
OKAY Yellow Shea Butter for Hair and Skin - Raw African Shea Butter for Women and Men, Daily Moisturizer for Face and Body, Helps with Stretch Marks, Soothes Dryness - 13 oz Jar (Pack of 1)
Cabaret Lash Lengthening Black Mascara Vivienne
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Alure Three Barrel Curling Iron Wand Hair Waver with LCD Temperature Display - 1 Inch Ceramic Tourmaline Triple Barrels, Dual Voltage Crimp
Garnier Nutrisse Nourishing Hair Color Creme, 66 True Red (Pomegranate) (Packaging May Vary)
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Lavender, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Suavecito Pomade Original Hold For Men 4 oz, 1 Pack - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hairstyles
Hairgenics Lavish Lash Enhancer Eyebrows
Conair Hair Dryer with Diffuser and Concentrator, 1875W, Pink | Blow dryer with ionic tourmaline technology, 3 heat settings, and 2 speed options to efficiently style all hair types
Tree Hut Coco Colada Body Scrub, Exfoliating Sugar Scrub, Vegan, 18 Oz | Exfoliating & Nourishing with Shea Butter & Essential Oils, Body Exfoliator for All Skin Types, Self Care Gifts for Women
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
