Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Moroccan Oil Hydrating Shampoo Ounce
Professional Manicure Pedicure Set - Electric Nail File Kit with Portable Nail Drill Machine, Polishing Shape Tools for Acrylic Gel Nails, Includes Nail Drill Bits, Sanding Bands and Brush (Black)
Paris Telescopic Original Lengthening Mascara
Portable Electric Nail Drill File Machine with Acrylic Nail Kit Set Professional 20000rpm Manicure Pedicure with Sanding Bands Brush for Nail Art Gel Nail Polish Tips Clippers
Sally Hansen Hard as Nails Color, Limestone, 0.45 Fluid Ounce
Sally Hansen Hard as Nails, Walk the Plank, Long Lasting, Chip Resistant, Semi Opaque, Shimmery Orange Nail Polish
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5G Medium Golden Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1
Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 4 Dark Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1
Neutripure DIY Body Wrap: SPA Formula for Home Use: Unlock Your Best Figure
DUO Quick-Set Strong Hold Eyelash Lash Glue - White/Clear, Latex-Free, Waterproof, Fast Drying Strip Lash Adhesive 0.18 oz, 2 Pack
L'Oreal Paris Elvive Total Repair 5 Damage Reversing Shampoo and Conditioner Set for Dry and Damaged Hair, Hair Repair Formula with Protein and Ceramide, 56 Fl Oz Set
Irish Spring Body Wash for Men, Original Scent, 887 mL | Face and Body Wash, Menβs Body Wash, Paraben-Free, Moisturizing, Retains Skin's Natural Moisture, Grooming
Maybelline Great Washable Mascara Clear
GAINWELL 50-Count Compressed Facial Sponge for Daily Facial Cleansing and Exfoliating, 100οΌ Natural Cosmetic Spa Sponges for Makeup Remover, Reusable, Pink
DUO Quick-Set Strip Lash Adhesive - Dark Tone, Quick-Drying, Long-Lasting, Water-Resistant Lash Glue for Strip & Individual Lashes, 0.18 oz, 1-Pack
Milani Conceal Perfect Foundation Concealer
Suave Kids 3-in-1 Shampoo Conditioner Body Wash Makes Bath Time Quick and Easy, Purely Fun Paraben Free and Dermatologist Tested Kids Shampoo 3 in 1 Formula, 28 Fl Oz
Irish Spring Mens Body Wash, Moisture Blast Body Wash for Men, Feel Fresh All Day, 30 Oz Pump Bottle
Compressed Gainwell Cellulose Cleansing Exfoliating
Hyaluronic Combination Non Comedogenic Dermatologist Recommended
Dreamlover Wig Grip Band Non Slip, 2 PCS Velvet Wig Grip Headband, Tan | Hairline Protection, Adjustable Fit, Comfortable All-Day Wear, for Wigs, Headscarf & Hats, for Women with Chemo Hair Loss
50-Count Compressed Facial Sponge, GAINWELL White Cellulose 100% Natural Cosmetic Spa Sponges for Facial Cleansing, Exfoliating Mask, Makeup Removal
It's a 10 Haircare Miracle Leave-In product, 10 fl. oz.
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients | Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan (Light)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
