Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients | Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan (Light)
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
MSQ Eye Makeup Brushes 12pcs Rose Gold Eyeshadow Makeup Brushes Set with Soft Synthetic Hairs & Real Wood Handle for Eyeshadow, Eyebrow, Eyeliner, Blending(without bag)
Revlon Colorstay Longwear Makeup Normal/Dry, 392 Sun Beige, 1 fl oz | Longwear foundation for normal & dry skin with SPF 20. Medium-full coverage, natural finish. Up to 24hr wear.
JIMIRE 20 Pairs False Eyelashes 4 Styles Mink Eyelashes Fluffy Pack 3D Volume Faux Mink Cat Eye Lashes Pack
L'Oreal Paris Makeup Infallible Never Fail Original Mechanical Pencil Eyeliner with Built in Sharpener, Carbon Black, 0.008 oz.
Dove Nourishing Body Care Face, Hand and Body Beauty Cream for Normal to Dry Skin Lotion for Women with 24 Hour Moisturization (5.07 FL OZ)
Rimmel London Natural - 022 Sun Bronze - Bronzer, Matte Finish, 0.49oz
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (Pack of 2)
Grande Cosmetics Grandelash Md Month Supply
Nivea Shimmer Care Ounce Carded
Gel Polish Kit Cozy Collection Christmas
Real Techniques Complexion Revolutionary Technology
Loréal Paris Original Hydrating Lipstick
Wet Brush Detangling Brush, Original Detangler (Pink & Purple, 2 Pack), Wet & Dry Tangle-Free Hair Brush for Women & Men, No Tangle, Soft and Flexible Bristles for Straight, Curly and Thick Hair | Wet & Dry Tangle-Free Hair Brush for Women & Men, No Tangle, Soft and Flexible Bristles for Straight, Curly and Thick Hair
Tweezerman Mini Slant Tweezer - Tweezers for Eyebrows, Travel Tweezers for Eyebrows, Facial Hair (Neon Pink)
L'Oreal Paris Colour Riche Red Lipstick, Long Lasting, Satin Finish Smudge Proof Lipstick with Hydrating Argan Oil & Vitamin E, Reds of Worth, Hopeful Red, 0.13 Oz
Loreal Paris Ingredients Moisturized Parisienne
Maybelline New York TattooStudio Brow Tint Pen Makeup, Deep Brown, 0.037 fl. oz.
Braun Electric Series 3 Razor with Precision Trimmer, Rechargeable, Wet & Dry Foil Shaver for Men, 45 Minute Runtime, MicroComb and Long Hair Trimmer, Protects Skin from Nicks & Cuts, 4 Piece
Dreamlover Wig Grip Band, Headband for Keeping Wigs in Place, Black, 2 Pieces
BIC Silky Touch Women's Disposable 2-Blade Razors, Travel Covers, College Dorm Room Essential, Toiletry Bag and Shower Caddy Staple, 18-Pack
Maybelline New York TattooStudio Brow Tint Pen Makeup, Soft Brown, 0.037 fl. oz.
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
