Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.60 Avg. Price
6,071 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.00, with a median of $12.65. The top 10% of listings by review count exceed 20,531 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
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Moroccanoil Treatment Light Light Colored 100ml

β˜… 4.80 (237 reviews)
$50.00
Nivea Men Sensitive Shaving Gel

Nivea Men Sensitive Shaving Gel

β˜… 4.70 (237 reviews)
$11.67
Wet Wild Megaglo Highlighting Powder

Wet Wild Megaglo Highlighting Powder

β˜… 4.50 (237 reviews)
$5.99
Kiko Milano Hydra Gloss Pearly

Kiko Milano Hydra Gloss Pearly

β˜… 4.60 (237 reviews)
$14.00
Lasting Finish Lipstick Iced Rose

Lasting Finish Lipstick Iced Rose

β˜… 4.40 (236 reviews)
$5.99
Base Top Coat Nail Polish: Clear Quick Dry Nail Polish High Shine Long Lasting Glossy Regular Nail Lacquer Air Dry Fast Base Coat for Women Gift Nail Art Manicure Salon Quality

Base Top Coat Nail Polish: Clear Quick Dry Nail Polish High Shine Long Lasting Glossy Regular Nail Lacquer Air Dry Fast Base Coat for Women Gift Nail Art Manicure Salon Quality

β˜… 4.30 (236 reviews)
$9.99
Old Spice Aluminum Deodorant Endurance

Old Spice Aluminum Deodorant Endurance

β˜… 4.70 (236 reviews)
$14.22
Crystal Essence Deodorant Roll Lavender

Crystal Essence Deodorant Roll Lavender

β˜… 4.30 (236 reviews)
$7.59
Silicon Mix Intensive Treatment Ounce

Silicon Mix Intensive Treatment Ounce

β˜… 4.70 (235 reviews)
$26.98
Beetles Gel Polish Beetles Powder

Beetles Gel Polish Beetles Powder

β˜… 4.30 (235 reviews)
$23.74
Softsoap Liquid Hand Soap Honey

Softsoap Liquid Hand Soap Honey

β˜… 4.80 (235 reviews)
$7.68
Herstyler Hair Serum Vitamin Straightening

Herstyler Hair Serum Vitamin Straightening

β˜… 4.40 (235 reviews)
$7.99
Silicon Mix Treatment Tratamiento Intensivo

Silicon Mix Treatment Tratamiento Intensivo

β˜… 4.70 (234 reviews)
$6.49
Rimmel Lasting Finish Lipstick Bordeaux

Rimmel Lasting Finish Lipstick Bordeaux

β˜… 4.40 (234 reviews)
$5.76
Conair Vagabond Compact Folding Handle

Conair Vagabond Compact Folding Handle

β˜… 4.50 (234 reviews)
$18.99
L Girl Conceal Concealer Corrector

L Girl Conceal Concealer Corrector

β˜… 4.40 (233 reviews)
$5.42
Crystal Body Deodorant Roll Unscented

Crystal Body Deodorant Roll Unscented

β˜… 4.30 (233 reviews)
$4.99
Crystal Deodorant Essence Vanilla Jasmine

Crystal Deodorant Essence Vanilla Jasmine

β˜… 4.30 (233 reviews)
$18.30
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Palmers Butter Formula Firming Lotion

β˜… 4.60 (233 reviews)
$6.30
Hask Conditioner Gluten Free Sulfate Free Paraben Free

Hask Conditioner Gluten Free Sulfate Free Paraben Free

β˜… 4.50 (233 reviews)
$16.95
Sheamoisture Coconut Hibiscus Frizz Free Mousse

Sheamoisture Coconut Hibiscus Frizz Free Mousse

β˜… 4.30 (233 reviews)
$9.99
Professional Cutting Duster Barber Accessories

Professional Cutting Duster Barber Accessories

β˜… 4.60 (233 reviews)
$6.95
Julep Pencil Long Lasting Waterproof Eyeliner

Julep Pencil Long Lasting Waterproof Eyeliner

β˜… 4.10 (232 reviews)
$12.99
Naturtint 3N Dark Chestnut Brown Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)

Naturtint 3N Dark Chestnut Brown Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)

β˜… 4.40 (232 reviews)
$17.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.60) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.60. The middle 80% of listings range from $5.99 to $34.00, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,071 reviews. The top 10% of listings by review count exceed 20,531 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.60 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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