Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.00, with a median of $12.65. The top 10% of listings by review count exceed 20,531 reviews.
Moroccanoil Treatment Light Light Colored 100ml
Nivea Men Sensitive Shaving Gel
Wet Wild Megaglo Highlighting Powder
Kiko Milano Hydra Gloss Pearly
Lasting Finish Lipstick Iced Rose
Base Top Coat Nail Polish: Clear Quick Dry Nail Polish High Shine Long Lasting Glossy Regular Nail Lacquer Air Dry Fast Base Coat for Women Gift Nail Art Manicure Salon Quality
Old Spice Aluminum Deodorant Endurance
Crystal Essence Deodorant Roll Lavender
Silicon Mix Intensive Treatment Ounce
Beetles Gel Polish Beetles Powder
Softsoap Liquid Hand Soap Honey
Herstyler Hair Serum Vitamin Straightening
Silicon Mix Treatment Tratamiento Intensivo
Rimmel Lasting Finish Lipstick Bordeaux
Conair Vagabond Compact Folding Handle
L Girl Conceal Concealer Corrector
Crystal Body Deodorant Roll Unscented
Crystal Deodorant Essence Vanilla Jasmine
Palmers Butter Formula Firming Lotion
Hask Conditioner Gluten Free Sulfate Free Paraben Free
Sheamoisture Coconut Hibiscus Frizz Free Mousse
Professional Cutting Duster Barber Accessories
Julep Pencil Long Lasting Waterproof Eyeliner
Naturtint 3N Dark Chestnut Brown Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page β closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.60) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.60. The middle 80% of listings range from $5.99 to $34.00, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,071 reviews. The top 10% of listings by review count exceed 20,531 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.60 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.