Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Jane Iredale Taupe Eyeliner
Anastasia Beverly Hills Brow Wiz - Ultra-Slim Retractable Eyebrow Pencil for Hair-Like Strokes, Natural Precision Definition, Longwear Waterproof Smudge-Proof for Filling & Shaping Brows
OGX Argan Oil of Morocco Curl-Defining Styling Cream, Anti-Frizz Curl Cream for Curly Hair & All Textures, Cold-Pressed Argan Oil, Paraben-Free, Sulfate-Free Surfactants, Curly Hair Products, 6 oz
Covergirl Eyeliner Long Lasting Versatile Sharpening
L’Oreal Paris Makeup Voluminous Original Volume Building Waterproof Mascara
Neutrogena Oil-Free Acne Wash Pink Grapefruit Facial Cleanser - with Salicylic Acid for Clear Skin, Daily Face Wash for Oily & Acne-Prone Skin, Deep Cleansing Treatment, 9.1 fl. oz. Bottle
Dr Scholls Cracked Moisturizes Healthy
Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
Covergirl Eyeliner Sharpening Blending Packaging
Covergirl Eyeliner Espresso Packaging Sharpening
Maybelline Unstoppable Smudge Proof Eyeliner Waterproof
Okeeffes Working Hands Cream Value
Neutrogena Oil-Free Pink Grapefruit Pore Cleansing Acne Wash and Daily Liquid Facial Cleanser with 2% Salicylic Acid Acne Medicine and Vitamin C, 6 fl. oz
Nexcare Acne Cover, Skin Cover Absorbs Pus and Oil From Clogged Pores, Suitable Skincare for Most Skin Types - 108 Acne Covers
INTEYE Organic Bath Bombs Gift Set, 24 Handmade Fizzies Rich in Essential Oil, Moisturize Dry Skin, Gifts idea for Kids, Her/Him, Wife/Girlfriend, Birthday, Christmas, Mothers Day
Wavytalk Blown Away Ionic Hair Dryer with Diffuser for Curly Hair
Maybelline New York Unstoppable Eyeliner
Facial Hair Removal for Women- As Seen on TV, Electric Painless Face Shaver, Rechargeable Hair Removal Device for Face, Lip, Chin with 2 x Replacement Heads
SuperNail Pure Acetone Nail Polish Remover for Gel, Acrylic & Wraps, 16 oz | Professional Strength Cleanser for Fast and Quick Gel Nail Polish Remover, Dissolves Nails Polishes Easily
Maybelline Washable Volumizing Lengthening Multiplying
SuperNail Pure Acetone Nail Polish Remover – Fast-Acting Gel Polish Remover for Nails, Acrylic & Dip Powder Nails, Clear & Unscented Formula, 4 fl oz
Q-tips Cotton Swabs For Hygiene and Beauty Care Original Cotton Swab Made With 100% Cotton 625 Count
Veleasha Lashes 5D Faux Mink Lashes Fluffy False Eyelashes Handmade Eye Lashes Wispy Lightweight Fake Lashes Luxurious Volume Fake Eyelashes 7 Pairs Pack (Dubai)
Small Round Brush for Precise Styling and Manageable Blowouts (0.75 inch) - Salon-Quality Tool for Wet or Dry Hair (Not Electrical)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
