Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.60 Avg. Price
6,071 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.00, with a median of $12.65. The top 10% of listings by review count exceed 20,531 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Naturtint 5N Light Chestnut Brown Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)

Naturtint 5N Light Chestnut Brown Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)

β˜… 4.40 (232 reviews)
$17.99
Braun Electric Shaver Replacement Compatible

Braun Electric Shaver Replacement Compatible

β˜… 4.60 (232 reviews)
$69.99
Naturtint Permanent Colorant Ebony Packaging

Naturtint Permanent Colorant Ebony Packaging

β˜… 4.40 (232 reviews)
$21.95
Morovan Nail Prep Dehydrator Primer

Morovan Nail Prep Dehydrator Primer

β˜… 4.60 (232 reviews)
$6.99
Gillette Mach3 Razor Handle Refill

Gillette Mach3 Razor Handle Refill

β˜… 4.60 (232 reviews)
$9.99
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Herbal Essences Conditioner Biorenew Repairing

β˜… 4.60 (232 reviews)
$26.79
Conair Compact Multi Size Rollers Packaging

Conair Compact Multi Size Rollers Packaging

β˜… 4.20 (232 reviews)
$28.17
Hask Conditioner Sulfate Free Paraben Free Cruelty Free

Hask Conditioner Sulfate Free Paraben Free Cruelty Free

β˜… 4.50 (232 reviews)
$16.95
Jergens Natural Firming Moisturizer Medium

Jergens Natural Firming Moisturizer Medium

β˜… 4.50 (231 reviews)
$10.47
Beetles Gel Polish Long Lasting Professional

Beetles Gel Polish Long Lasting Professional

β˜… 4.60 (231 reviews)
$5.89
Tools Artist Curling Lasting Defined

Tools Artist Curling Lasting Defined

β˜… 4.40 (231 reviews)
$49.99
Julep Long Lasting Waterproof Eyeliner Shimmer

Julep Long Lasting Waterproof Eyeliner Shimmer

β˜… 4.10 (231 reviews)
$12.99
Julep Gel Eye Glider Sharpener

Julep Gel Eye Glider Sharpener

β˜… 4.10 (231 reviews)
$12.99
Hask Invigorating Conditionerset Sulfate Free Paraben Free

Hask Invigorating Conditionerset Sulfate Free Paraben Free

β˜… 4.50 (231 reviews)
$16.95
Vibriance Formula Hydrates Targets Wrinkles

Vibriance Formula Hydrates Targets Wrinkles

β˜… 4.40 (231 reviews)
$47.00
Ikee Design Acrylic Jewelry Cosmetic

Ikee Design Acrylic Jewelry Cosmetic

β˜… 4.60 (231 reviews)
$16.50
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Hot Tools Professional Curling Lasting

β˜… 4.40 (231 reviews)
$53.50
Makartt

Makartt

β˜… 4.70 (231 reviews)
$7.99
Colorstay Stocking Stuffers Sharpener Longwear

Colorstay Stocking Stuffers Sharpener Longwear

β˜… 4.50 (231 reviews)
$7.25
Goody Ouchless Ribbed Scrunchies Count

Goody Ouchless Ribbed Scrunchies Count

β˜… 4.60 (229 reviews)
$5.99
Goody Hair Scrunchies Women Accessories

Goody Hair Scrunchies Women Accessories

β˜… 4.60 (229 reviews)
$4.97
Majestic Pure Biotin Shampoo Conditioner

Majestic Pure Biotin Shampoo Conditioner

β˜… 4.20 (229 reviews)
$17.99
Goody Womens Ouchless Variety Scrunchies

Goody Womens Ouchless Variety Scrunchies

β˜… 4.60 (229 reviews)
$7.99
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Cliganic Organic Moroccan Natural Pressed

β˜… 4.60 (229 reviews)
$9.98

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.60) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.60. The middle 80% of listings range from $5.99 to $34.00, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,071 reviews. The top 10% of listings by review count exceed 20,531 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.60 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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