Beauty & Personal Care Market Intelligence

Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

4,018 Products
$19.01 Avg. Price
4,748 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
🏆 See the 50 best selling Beauty & Personal Care products ›
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Small Round Brush for Precise Styling and Manageable Blowouts (0.75 inch) - Salon-Quality Tool for Wet or Dry Hair (Not Electrical)

β˜… 4.50 (265 reviews)
$16.99
CeraVe Hydrating Cream To Foam Cleanser, Makeup Remover Face Wash For Dry Skin, Foaming Facial Cleanser With Hyaluronic Acid, Normal To Dry Skin, Fragrance Free & Non Comedogenic, 19 Fluid Ounce

CeraVe Hydrating Cream To Foam Cleanser, Makeup Remover Face Wash For Dry Skin, Foaming Facial Cleanser With Hyaluronic Acid, Normal To Dry Skin, Fragrance Free & Non Comedogenic, 19 Fluid Ounce

β˜… 4.80 (265 reviews)
$18.96
Maybelline The Falsies Lash Lift Washable Mascara Volumizing, Lengthening, Lifting, Curling, Multiplying, Eye Makeup, Very Black, 1 Count

Maybelline The Falsies Lash Lift Washable Mascara Volumizing, Lengthening, Lifting, Curling, Multiplying, Eye Makeup, Very Black, 1 Count

β˜… 4.40 (265 reviews)
$10.98
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Tattoo Transfer Paper, Cridoz 35 Sheets Stencil Transfer Paper for Tattooing, A4 Size

β˜… 4.60 (265 reviews)
$6.99
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Supernail Pure Acetone Nail Polish Remover - Professional Strength for Acrylic, Gel & Dip Powder, Fast & Quick Gel Nail Polish Remover, 8 fl oz

β˜… 4.60 (265 reviews)
$7.50
ParaFaciem Reusable V Line Mask Facial Slimming Strap Double Chin Reducer Chin Up Mask Face Lifting Belt V Shaped Slimming Face Mask

ParaFaciem Reusable V Line Mask Facial Slimming Strap Double Chin Reducer Chin Up Mask Face Lifting Belt V Shaped Slimming Face Mask

β˜… 4.10 (265 reviews)
$14.89
Revlon Universal Points Makeup Sharpener, Black, 1 Count | Makeup sharpener for wooden and plastic pencils. Fits small to large sizes and is easy to clean.

Revlon Universal Points Makeup Sharpener, Black, 1 Count | Makeup sharpener for wooden and plastic pencils. Fits small to large sizes and is easy to clean.

β˜… 4.70 (265 reviews)
$3.44
Nyx Professional Makeup Ultimate Eyeshadow

Nyx Professional Makeup Ultimate Eyeshadow

β˜… 4.50 (264 reviews)
$17.76
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Aveeno Positively Moisturizer Spectrum Sunscreen

β˜… 4.60 (264 reviews)
$35.23
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Cover Acrylic Powder Mia Secret

β˜… 4.60 (263 reviews)
$15.79
Mia Secret Clear Acrylic Powder

Mia Secret Clear Acrylic Powder

β˜… 4.60 (263 reviews)
$32.80
KISS Salon Acrylic French Manicure Set, β€˜Leilani’, Medium Length, Nude Square Press-On Nails, Includes Pink Gel Nail Glue 0.07 Oz, Mini Nail File, Manicure Stick, and 28 Fake Nails, 31 Piece Set

KISS Salon Acrylic French Manicure Set, β€˜Leilani’, Medium Length, Nude Square Press-On Nails, Includes Pink Gel Nail Glue 0.07 Oz, Mini Nail File, Manicure Stick, and 28 Fake Nails, 31 Piece Set

β˜… 4.40 (263 reviews)
$9.89
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Eucerin Intensive Repair Lotion Bottle

β˜… 4.70 (263 reviews)
$11.24
Mia Secret Fruity Collection Acrylic

Mia Secret Fruity Collection Acrylic

β˜… 4.60 (263 reviews)
$27.99
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Mia Secret Cover Pink Acrylic Powder - Easy to Apply - 2 Ounce

β˜… 4.60 (263 reviews)
$15.46
Nautica Blue Eau de Toilette 3.4 fl oz (Pack of 1), Notes of Basil, Jasmine, and Cedarwood, Men's Fragrance, Long Lasting, Everyday Fragrance, Travel Size

Nautica Blue Eau de Toilette 3.4 fl oz (Pack of 1), Notes of Basil, Jasmine, and Cedarwood, Men's Fragrance, Long Lasting, Everyday Fragrance, Travel Size

β˜… 4.60 (263 reviews)
$13.44
Vagisil Odor Block Deodorant Powder for Women, Helps to Prevents Chafing, Talc-Free, 8 Ounce (Pack of 1)

Vagisil Odor Block Deodorant Powder for Women, Helps to Prevents Chafing, Talc-Free, 8 Ounce (Pack of 1)

β˜… 4.70 (263 reviews)
$3.48
Secret Clinical Strength 100HR Sweat & Odor, Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Clean Lavender Scent, 2.6 oz

Secret Clinical Strength 100HR Sweat & Odor, Invisible Solid Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Clean Lavender Scent, 2.6 oz

β˜… 4.60 (262 reviews)
$11.00
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Mia Secret Acrylic Powder Cover Baby Pink 1 oz.

β˜… 4.60 (262 reviews)
$9.65
Medium Round Brushing Brush - Ceramic Hair Brush for a Smooth Salon Style Look - Professional Brushing Brush Ideal for All Hair Types - 43 mm

Medium Round Brushing Brush - Ceramic Hair Brush for a Smooth Salon Style Look - Professional Brushing Brush Ideal for All Hair Types - 43 mm

β˜… 4.50 (262 reviews)
$18.99
bareMinerals ORIGINAL Loose Powder Foundation, 0.28 oz | SPF 15 Mineral Makeup, Buildable Sheer to Full Coverage, Luminous Natural Finish, Titanium Dioxide & Zinc Oxide, Vegan

bareMinerals ORIGINAL Loose Powder Foundation, 0.28 oz | SPF 15 Mineral Makeup, Buildable Sheer to Full Coverage, Luminous Natural Finish, Titanium Dioxide & Zinc Oxide, Vegan

β˜… 4.70 (262 reviews)
$39.50
L'Oreal Paris Makeup Infallible Never Fail Original Mechanical Pencil Eyeliner with Built in Sharpener, Black, 0.008 oz., 1 Count

L'Oreal Paris Makeup Infallible Never Fail Original Mechanical Pencil Eyeliner with Built in Sharpener, Black, 0.008 oz., 1 Count

β˜… 4.50 (262 reviews)
$9.97
Nads Men Hair Removal Cream

Nads Men Hair Removal Cream

β˜… 3.90 (262 reviews)
$8.30
Loreal Paris Infallible Pro Matte Foundation

Loreal Paris Infallible Pro Matte Foundation

β˜… 4.50 (262 reviews)
$9.92

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,018 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.

4,018 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.

Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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