Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
L'Oreal Paris Makeup Infallible Never Fail Original Mechanical Pencil Eyeliner with Built in Sharpener, Black, 0.008 oz., 1 Count
Mia Secret Acrylic Powder Cover Baby Pink 1 oz.
L'Oreal Paris Cosmetics Makeup Infallible Pro-Matte Liquid Longwear Foundation, Nude Buff, 1 fl oz.
L'Oreal Paris Cosmetics Makeup Infallible Pro-Matte Liquid Longwear Foundation, Natural Buff, 1 fl oz.
Tea Tree Oil Foot Soak with Epsom Salt - Made in USA - for Toenail irritations, Athletes Foot, Stubborn Foot Odor Scent, Softens Calluses & Soothes Sore Tired Feet - 16 Ounce
Bioré Nose+Face Blackhead Remover Strips, Deep Cleansing Strips for Nose, Chin, or Forehead, Instant Blackhead Removal and Pore Unclogging, Oil-free, Non-Comedogenic Use, Value Size 24 Count
Himalayan Salt Scrub Face Foot & Body Exfoliator Infused with Collagen and Stem Cell Natural Exfoliating Salt Body Scrub for Toning Cellulite Skin Care by M3 Naturals
grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles, Puffy Eyes, Wrinkles, Undereye Bags - Gifts for Teen Girls - Vegan (48 Pairs, Gold)
Masirs Clear Makeup Organizer - 16-Compartment Cosmetic and Jewelry Holder with 4 Drawers - Vanity Storage Box for Makeup, Skincare, Accessories, and Jewelry Display
Derby Professional Single Edge Razor Blades, 100 Count
BioSilk Silk Therapy Original, Reconstructing Leave-In Hair Treatment, Adds Shine, Smooths & Prevents Split Ends, Sulfate-Free, Paraben-Free, Cruelty-Free, 12 Oz
BEAUTE DE PROVENCE Honey Suckle Multi-Use Face, Body & Hair Oil - Hydrates Skin, Restores Shine - With Apricot, Coconut Oil & Vitamin E - 4 Fl Oz
Nautica Classic Eau de Toilette, Men's Fragrance, 3.4 fl oz | Notes of Bergamot, Jasmine, and Musk, Long Lasting, Everyday Fragrance, Travel Size
ChapStick S'more Collection Variety Pack Lip Balm Tube, Lip Care, 0.15 Ounce (Pack of 3)
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NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil, Golden Olive
Dove Beauty Bar Coconut Milk
JOHNNY B. Mode Professional Hair Styling Gel, Long Lasting, Alcohol-free, No-flake formula
LAURA GELLER NEW YORK Baked Balance-n-Glow Illuminating Powder Foundation – Fair – Handmade in Italy – Pearl-Infused Satin Finish – Vitamin C Brightening – Buildable Sheer Coverage – For Mature Skin
Escentuals Minerals Original Foundation Light
Conair Salon Results Detangling Hairbrush - For Men and Women, All Hair Types with Nylon Bristles
Turbie Twist 2-Pack Microfiber Hair Towel for Beauty, Travel, Gifting - Hair Wrap Turban for Straight, Wavy & Curly Hair - Premium Personal Care - White & White
SARLA Invisible Wire Hair Extensions with 3 Clips Long Synthetic Wavy Curly Hairpiece Adjustable Transparent Headband for Women 18 Inch Ash Medium Brown/Ash Blonde Highlights
Bareminerals Original Foundation Fair Ounce
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
