Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
SheaMoisture Curl Mousse for Curly Hair, Coconut & Hibiscus Styling Mousse for Frizz Control & Volume, with Shea Butter, 7.5 oz
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Bareminerals Original Foundation Neutral Ivory
Dove Body Wash Variety Pack
LAURA GELLER NEW YORK Baked Balance-n-Glow Illuminating Powder Foundation – Porcelain – Handmade in Italy – Pearl-Infused Satin Finish – Vitamin C Brightening – Buildable Coverage – For Mature Skin
Britney Spears Fantasy, Eau De Parfum EDP Spray for Women, 3.3 Fl Oz
360 Rotating Makeup Organizer, Spinning Skincare Organizer,Cosmetic Display Case with Brush Holder Perfume Tray, Multi-Function Storage Carousel for Vanity Bathroom Countertop
NOW Solutions, Grapeseed Oil, Skin Care for Sensitive Skin, Light Silky Moisturizer for All Skin Types, 4-Ounce
BEAUTE DE PROVENCE Multi-Use Oil for Face, Body and Hair - Organic Blend of Apricot, Vitamin E and Sweet Almond Oil Moisturizer for Dry Skin, Rose Petals, Bergamot Essential Oil - 4 Fl Oz
Mitchum Women's Antiperspirant Deodorant Gel, Powder Fresh, 3.4 oz | Gel antiperspirant & deodorant for women delivers 48HR sweat & odor protection & long-lasting freshness. Powder Fresh scent.
UrbanBotanics® Pure Aloe Vera Skin/Hair Gel With Vitamin E & Natural Emollients (Paraben Free), 200g
SARLA Dark Brown Invisible Wire Hair Extensions with 3 Clips Long Synthetic Wavy Curly Hairpiece Adjustable Transparent Headband for Women 18 Inch
HOYOLS Clear Hair Ties, 1500pcs Mini Clear Elastic Hair Bands for Girls Women, Small Rubber Bands for Ponytails Braids Hairstyles, No Damage Hair Elastics, 1 Inch TPU
Invisible Wire Hair Extensions with 3 Clips Long Synthetic Wavy Curly Hairpiece Adjustable Transparent Headband for Women 18 Inch Jet Black
CLEVERMAN Lightest Blond Hair & Beard Dye for Men, All-in-One Reusable Kit - Men's Color For Natural-Looking Gray Coverage, Professional-Quality and Ammonia-Free
Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Java, 1 Count (Packaging May Vary)
BEAUTE DE PROVENCE Peony Multi-Use Oil for Face, Body and Hair - Organic Blend of Apricot, Vitamin E Sweet Almond Oil for Dry Skin, Rose Petals & Bergamot Essential Oil - 4 Fl Oz
SARLA Hair Extensions Invisible Wire Dirty Blonde Highlight Wavy Curly Synthetic Hairpieces Balayage for Women Long 18 Inch Adjustable Headband No Clip
GOO GOO Clip in Hair Extensions Real Human Hair, Remy Human Hair Extensions Clip ins for Women, Natural Human Hair, 18inch 120g 7Pcs, 4/27/4 Balayage Chocolate Brown to Caramel Blonde
SARLA Burgundy Invisible Wire Hair Extensions with 3 Clips Long Synthetic Wavy Curly Hairpiece Adjustable Transparent Headband for Women 18 Inch Wine Red
Hydrating Nourishing Invigorating High Shine Volumizes
GOO GOO Clip in Hair Extensions Real Human Hair, Remy Human Hair Extensions Clip ins for Women, Natural Human Hair, 20inch 120g 7Pcs, 4/27/4 Balayage Chocolate Brown to Caramel Blonde
L'Oreal Paris Advanced Hairstyle Blow Dry It Thermal Smoother Cream, 5.1 Ounce
SARLA Invisible Wire Hair Extensions with 3 Clips Short Synthetic Wavy Curly Hairpiece Adjustable Transparent Headband for Women 14 Inch Dark Brown
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
Unlock Full Market Intelligence for Beauty & Personal Care
You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,018 products in this category.
No credit card required • Cancel anytime
💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Unlock Complete Beauty & Personal Care Intelligence
Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
