Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Pimoys 6 Pcs Powder Puff, Face Soft Triangle Makeup Puff Velour Makeup Sponge for Loose Powder (Black)
Godefroy Hair Color Tint Kit for 100% Gray Coverage, Light Brown, 20 Applications, Long-Lasting Root Touch-Up for Men & Women, Pre-Measured Capsules, No Waste, DIY Salon-Quality Results at Home
L F Plumping Gloss Volumizing Hydrating
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Brown)
GAIYAH Self Tanning Mitt Applicator Self Tanner Mitt Applicator Tanning Mitts Self Tanner With Thumb Ultra Soft Tanning Glove For Self Tan Mitt
HOYOLS Baby Hair Ties Hair Rubber Bands for Toddler Infants Kids Girls Thin Small Hair Elastics TPU 1500 Piece Pack
Hoyols Rubber Elastic Ponytail Polyband
MANIC PANIC Classic Blue Moon Semi Permanent Hair Color - Neon Cool Blue Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan, Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)
Jack Black Intense Therapy Lip Balm, 0.25-Oz. – SPF 25 Sun Protection, Lip Moisturizer, Hydrating Lip Balm with SPF, Lip Sunscreen
MORICA Messy Bun Hair Piece for Women - Elastic Wavy Curly Fake Bun Hair Extension Chignon Ponytail Hairpieces for Women (Ash Blonde & Bleach Blonde)
MORICA Messy Bun Hair Piece Curly Fake Hair Bun Scrunchies Extensions Synthetic Chignon Updo Hairpieces for Women(Jet Black)
Body Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry, sensitive skin and/or sensitive areas | Use on chest, bra, butt, groin, arm, and thigh chafing | 1.5oz
Back Scrubber Anti Slip for Shower, Shower Brush Long Handle with Stiff and Soft Bristles, Body Exfoliator for Bath or Dry Brush(Blue)
Naturistick Natural Beeswax Lip Balm 8-Pack | Assorted Flavors
Marc Anthony Curl Defining Hair Styling Lotion for Curly Hair, Strictly Curls - Long Lasting Moisturizing Lightweight Gel for Maximum Curl Definition, Bounce & Shine - Styling Product Reduces Frizz
Suavecito Pomade Firme (Strong) Hold 4 oz, 1 Pack - Pomade For Men - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hair Styles
Olay Facial Cleansing Brush Regenerist, Face Exfoliator with 2 Brush Heads
Beetles Gel Nail Polish Set, 20 Colors Pastel Pink Blue Purple Green Yellow Nude Summer Gel Nail Polish, UV LED Soak Off Gel Polish Kit DIY Manicure Gift for Women
Lime Crime Unicorn Full Coverage Hair Dye, Sour Candy (Bright Pink) | Pink Hair Dye - Temporary Hair Dye, Conditions & Moisturizes, Sugary Citrus Vanilla Scent, Vegan & Cruelty-Free
Luxillia Magnetic Eyelashes with Applicator Kit - 7 Set Natural Eye Lashes | Reusable no glue lashes, 5 pairs, magnetic liner, applicator, natural and dramatic styles, beginner friendly
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
COVERGIRL - Eye Enhancers 1-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
Covergirl Enhancers Shadow Shimmering Packaging
Reusable Bath & Shower Cap Lined, Oversized Waterproof Shower Caps Large Designed for all Hair Lengths with PEVA Lining & Elastic Band Stretch Hem Hair Hat - Fashionista Deco Dots
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
