Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.60 Avg. Price
6,071 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.00, with a median of $12.65. The top 10% of listings by review count exceed 20,531 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Different Including Halloween Temporary Tattoos,halloween

Different Including Halloween Temporary Tattoos,halloween

β˜… 4.50 (222 reviews)
$7.97
Towel Drying Towels Buttons Microfiber

Towel Drying Towels Buttons Microfiber

β˜… 4.60 (222 reviews)
$9.98
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Versace Travel Spray Toilette 0 33oz

β˜… 4.60 (222 reviews)
$27.00
American Forming Cream Pliable Medium

American Forming Cream Pliable Medium

β˜… 4.60 (221 reviews)
$25.20
Paul Mitchell Pro Tools Detangler

Paul Mitchell Pro Tools Detangler

β˜… 4.70 (221 reviews)
$6.00
Magnification Lighted Control Trifold Portable

Magnification Lighted Control Trifold Portable

β˜… 4.40 (221 reviews)
$25.99
Mia Secret Professional Acrylic System

Mia Secret Professional Acrylic System

β˜… 4.70 (221 reviews)
$16.56
Millennium Moms Millenium Milennium Pigment

Millennium Moms Millenium Milennium Pigment

β˜… 4.60 (219 reviews)
$12.49
Loreal Paris Enhances Conditioning Neutralizing

Loreal Paris Enhances Conditioning Neutralizing

β˜… 4.20 (219 reviews)
$12.75
Unrefined African Shea Butter Moisturizing

Unrefined African Shea Butter Moisturizing

β˜… 4.60 (218 reviews)
$20.50
Color Wow Cover Medium Brown

Color Wow Cover Medium Brown

β˜… 4.20 (218 reviews)
$34.50
Color Wow Root Cover Platinum

Color Wow Root Cover Platinum

β˜… 4.20 (218 reviews)
$34.50
Crate 61 Essential Certified Manufacturer

Crate 61 Essential Certified Manufacturer

β˜… 4.50 (218 reviews)
$11.69
Loreal Paris Shower Neutralizes Conditions

Loreal Paris Shower Neutralizes Conditions

β˜… 4.20 (218 reviews)
$14.95
Zentoes Moisturizing Toeless Cracked Cotton

Zentoes Moisturizing Toeless Cracked Cotton

β˜… 4.50 (218 reviews)
$14.99
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DUcare Flat Foundation Brush for Liquid Makeup, Premium Synthetic Hair Concealer/Kabuki Makeup Brush, Dense Bristles Design, Multi-Purpose Face Brushes for Liquid/Cream/Facial Mask

β˜… 4.50 (218 reviews)
$7.99
Conair Instant Styling Brush 4 Inch

Conair Instant Styling Brush 4 Inch

β˜… 4.30 (218 reviews)
$17.97
Modelones Gel Nail Polish Collection

Modelones Gel Nail Polish Collection

β˜… 4.30 (217 reviews)
$9.98
Lubriderm Moisture Lotion Fragrance Free Normal

Lubriderm Moisture Lotion Fragrance Free Normal

β˜… 4.80 (217 reviews)
$11.97
L'Oreal Paris Voluminous Panorama Mascara, Volumizing and Lengthening Mascara, Waterproof Longwear and Smudge Resistant Make Up, Black, 0.33 Fl Oz

L'Oreal Paris Voluminous Panorama Mascara, Volumizing and Lengthening Mascara, Waterproof Longwear and Smudge Resistant Make Up, Black, 0.33 Fl Oz

β˜… 4.50 (217 reviews)
$12.97
Plexaderm Rapid Reduction Serum Advanced

Plexaderm Rapid Reduction Serum Advanced

β˜… 3.80 (217 reviews)
$59.95
Color Wow Cover Color Refresher

Color Wow Cover Color Refresher

β˜… 4.20 (217 reviews)
$34.50
Speed Stick Deodorant Regular Ounce

Speed Stick Deodorant Regular Ounce

β˜… 4.70 (217 reviews)
$8.98
 /Es/Plancha Remington S8540 Keratin Protect

/Es/Plancha Remington S8540 Keratin Protect

β˜… 4.40 (216 reviews)
$54.95

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.60) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.60. The middle 80% of listings range from $5.99 to $34.00, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,071 reviews. The top 10% of listings by review count exceed 20,531 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.60 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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