Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
wet n wild Photo Focus Matte Liquid Foundation Classic Beige, Vegan & Cruelty-Free
Fanola No Yellow Shampoo & Nutri Care Restructuring Deep Conditioner 11.8 oz / 2pk - Anti Brass Depositing Purple Shampoo Toner for Blonde & Damaged Hair
Hair Brush Boar Bristle Hairbrush for Thick Curly Thin Long Short Wet or Dry Hair Adds Shine and Makes Hair Smooth, Best Paddle Hair Brush for Men Women Kids
BLITZWAX Waxing Kit for Women, Wax Warmer, Brazilian Bikini Hair Removal
ZAXOP Heat Resistant Silicone Mat Pouch for Curling Irons & Flat Irons, 2-in-1 Travel Case & Cooling Pad for Hot Tools, Anti-Slip Countertop Protector, Pack Instantly Without Waiting to Cool(Hotpink)
COVERGIRL Eye Enhancer Eyeshadow Palette, 820 Smoky (Packaging May Vary)
BLITZWAX Brazilian and Bikini Waxing Kit for Women, Hard Wax Warmer for Face, Legs and Body, At Home Hair Removal Kit, Beginner Friendly, Digital Fast Heating, 51 Wax Items
Reusable Bath & Shower Cap Lined, Oversized Waterproof Shower Caps Large Designed for all Hair Lengths with PEVA Lining & Elastic Band Stretch Hem Hair Hat - Fashionista Tropical
Wet Wild Liquid Foundation Cruelty Free
Remington S5525 Ceramic Extra Remmington
SheaMoisture Smoothie Curl Enhancing Cream Coconut and Hibiscus for Thick, Curly Hair Sulfate Free and Paraben Free 12 oz
Cremo Rich Lathering Revitalizing Combination Mandarin
Cremo Rich Lathering Collection Cardamom Aromatic
Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz
Naturistick Natural Beeswax Lip Balm 7-Pack | Green Tea | Standard 0.15 oz Tubes
Naturistick Natural Beeswax Lip Balm 5-Pack | Assorted Flavors
Mia Secret 15 ml Nail Dehydrator and Primer, Acid Free Base Coat Natural Prep Dehydrate & Bond Primer Kit, Acrylic Nail Supplies
BONNET QUEEN Double Layer Silk Bonnet for Sleeping for Women Satin Lined Bonnet Night Cap for Curly Hair with Tie Band,Champagne
BONNET QUEEN Double Layer Silk Bonnet for Sleeping for Women Satin Lined Bonnet Night Cap for Curly Hair with Tie Band, Black
HEMPZ Triple Moisture Body Moisturizer, 17 Oz – Hydrating Lotion Rich with Minerals, Vitamin C, & Hempseed Oil to Nourish & Repair Extremely Dry or Sensitive Skin for Body
LASHVIEW 0.20 Thickness Silk D Curl Fake Eyelash Extensions Mixed Tray 8-15mm Natural Thick Lashes Individual Semi-Permanent Eyelashes Application for Professional Salon Use
Revlon Permanent Hair Color, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 20 Brown Black, 4.4 Oz (Pack of 3)
Base Top Coat Nail Polish: Clear Quick Dry Nail Polish High Shine Long Lasting Glossy Regular Nail Lacquer Air Dry Fast Base Coat for Women Gift Nail Art Manicure Salon Quality
QRxLabs Glycolic Acid Pads - 20% Resurfacing Pads AHA for Face & Body - Exfoliates Skin Surface and Reduces Appearance of Fine Lines and Wrinkles - Acne Treatment Clearing - Daily Pads - 50ct
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
