Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
Cremo Silver Water & Birch Shave Cream, Astonishingly Superior Ultra-Slick Shaving Cream for Men, Fights Nicks, Cuts and Razor Burn, 6 Fl Oz
Cremo Original Shave Cream, Astonishingly Superior Ultra-Slick Shaving Cream for Men, Fights Nicks, Cuts and Razor Burn, 6 Fl Oz
Marc Anthony Curl Envy Cream Defining Cream
Cremo Cooling Astonishingly Superior Shaving
KENASHII Nose Wax Kit | 100 g Wax, 24 Applicators | The Original & Best Nose and Ear Hair Removal Kit from Kenashii | Nasal Waxing For Men and Women | Includes Balm Wipes, Mustache Guards, Storage Bag
LASHVIEW Eyelash Extensions,Individual Lashes, 0.15 Thickness D Curl Mixed Tray(8-15mm),Premium Single &Classic Lases,Natural Semi Permanent Eyelashes,Mink& Soft Lashes,Application-Friendly
Old Spice Deodorant for Men, Aluminum Free, Sport Scent, 3.0 oz, Pack of 3
Bonnet Queen Sleeping Adjustable Stretch
AGE beautiful Permanent Hair Color Cream, 100% Gray Coverage Hair Dye with Biotin Anti-Aging Formula for Fuller, Thicker Hair, Professional Salon Quality
Teenitor Nail Polish Gel Remover Tools Kit with Nail Clips Nail Remover Pads Cuticle Pusher Nail Brushes Nail File Grits 120/180 Buffer Block Grits 400/4000, 6 Pack Purple
NYX PROFESSIONAL MAKEUP Glitter Primer, Long-Lasting Glitter Hold
Gillette 5 Men's 5-Blade Razor Blade Refills, 12 Count
Bee Bald HEAL Aftershave for Men, Calm & Soothes, After Shave Balm, 2 fl oz | Immediately Calms & Soothes Irritated Skin. Treats Razor Burn, Redness, Bumps on Head or Face. Perfect For Sensitive Skin.
Nyx Professional Makeup Concealer Hydration
Salerm 21 B5 Silk Protein Leave-In Conditioner – Instant Hair Repair and Deep Moisture Treatment, 6.9 Ounce
Conair Curling Iron, Double Ceramic, 1 1/2" Barrel, White/Rose Gold | Hair curler and hair waver for medium to long hair with 30 heat settings, built-in heat protection, a cool tip, and auto off
Nioxin Scalp + Hair Thickening System Kits | For Natural, Colored, & Damaged Hair with Light to Progressed Thinning | Strengthen & Boost Hair Density with Niacinamide & Biotin | 3 Month Supply
OGX Thick & Full + Biotin and Collagen for Hair Volume & Body, Sulfate Free Volumizing Shampoo & Conditioner Set for Fine & Thinning Hair, Nutrient-Infused, Vitamin B7, 13 fl oz, 2 Pack
Jason Revitalizing Citrus Pure Natural
JASON Tea Tree Purifying Body Wash, For a Gentle Feeling Clean, 30 Fluid Ounces
Mehron Makeup CreamBlend Stick - REALLY BRIGHT RED, Cream Face Paint
MRS. MEYER'S CLEAN DAY Liquid Hand Soap, Lemon Verbena, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
SALERM - Instant Hair Conditioner 21 Silk Protein - 200 ml - Leave-In or Rinse-Out Conditioner - with Silk Proteins - Heat Protector and Hydrating
RoC Retinol Correxion Night Cream for Deep Wrinkles, Anti Aging Skincare Treatment Women and Men, 1.0 oz (Packaging May Vary)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
