Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.75. The top 10% of listings by review count exceed 16,070 reviews.
CRYSTAL Mineral Deodorant Roll-On Unscented Body Deodorant With 24-Hour Odor Protection, Aluminum Chloride & Paraben Free, 2.25 FL OZ (Packaging May Vary)
SHAVING REVOLUTION Double Edge Razor Blades - Men's Safety for Shaving Platinum Japanese Stainless Steel a Smooth, Precise and Clean Shave - 50 Count
Colorstay Overtime Lipcolor Longwearing Unstobbale
Braun 21B Series 3 Electric Shaver Replacement Foil and Cassette Cartridge - Black
Revlon Toenail Clipper With File, Nail Care Tool With a Curved Blade for an Accurate Trimming and Grooming, Easy to Use, 1 count
Wet Wild Ultimate Brow Retractable
About Face Fuzz-Free Facial Razors - 3 Beauty Groomers for Hair Removal, Ideal for Shaving, Exfoliating, Dermaplaning and Brow Shaping, Japanese Steel Gently Removes Facial Hair
Vibriance Super C Vitamin C Serum for Mature Skin, 1 fl oz
wet n wild Ultimate Eyebrow Retractable Definer Pencil, Medium Brown, Dual-Sided Brow Brush, Fine Tip, Shapes, Defines, Fills Brow Makeup
wet n wild Ultimate Eyebrow Retractable Definer Pencil, Ash Brown, Dual-Sided Brow Brush, Fine Tip, Shapes, Defines, Fills Brow Makeup
Mrs. Meyer's Clean Day, Hand Soap, Rain Water Scent, 12.5 Fl Oz
Carolina Herrera Deodorant Stick Ounce
Moroccanoil Treatment Light Light Colored 100ml
Morovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer, Dehydrator for Acrylic and Gel Nail Polish, Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
wet n wild MegaGlo Highlighting Powder, Highlighter Makeup, Shimmer Glow, Natural Pink Precious Petals
Revlon ColorStay Overtime Liquid Lipstick with Clear Lip Gloss, Long-Lasting Lip Color, Dual Ended with Moisturizing Vitamin E, 510 Boundless Nude, 0.07 fl oz
wet n wild MegaGlo Highlighting Powder Warm Gold Golden Flower Crown
Kiko Milano Hydra Gloss Pearly
NIVEA MEN Sensitive Shave Gel, Shaving Gel for Men with Sensitive Skin, Enriched with VitaminPro Complex, 7 Oz Can, Pack of 3
Conair Dual Voltage Hair Dryer, Compact Folding Handle Design, 1600W | Travel blow dryer for on-the-go styling with foldable 0.75-lb design, high-velocity airflow, and various heat/speed settings
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
Lasting Finish Lipstick Iced Rose
HerStyler Hair Repair Serum - Argan Oil Hair Serum for Frizzy and Damaged Hair - For Frizz, Styling and Shine - Lightweight - Hydrating - Fast Absorbing - For Thicker, Fuller Hair - 2 Fl Oz - 1 Pack
Old Spice Aluminum Free Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Refresh Scent, 3.0 oz (Pack of 3)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.01) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.01. The middle 80% of listings range from $5.99 to $34.26, with a $12.75 median.
Tracked Beauty & Personal Care listings average 4,748 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.01 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
