Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
HerStyler Hair Repair Serum - Argan Oil Hair Serum for Frizzy and Damaged Hair - For Frizz, Styling and Shine - Lightweight - Hydrating - Fast Absorbing - For Thicker, Fuller Hair - 2 Fl Oz - 1 Pack
Beetles Dip Powder Nail Kit 36pcs 20 Colors Nude Hot Pink Red Glitter White Dip Nails Powder Starter Kit with Base Top Coat Activator Cuticle Oil Nail Set for Women Alluring Sweetie Collection
Silicon Mix Deep Conditioning Hair Mask 8 ounces – Intensive Treatment for Dry, Damaged and Brittle Hair, Moisturizing Conditioner for Women to Repair, Control Frizz, Add Shine and Softness.
Rimmel Lasting Finish Lipstick Bordeaux
Kiko Milano Hydra Lipgloss Softening
HASK Tea Tree Oil & Rosemary Invigorating Shampoo + Conditioner Set | Refreshes Scalp, Sulfate-Free, Paraben-Free, Gluten-Free, Color Safe | 12oz each
Palmer's Cocoa Butter Formula with Vitamin E + Q10 Firming Butter Body Lotion, Postpartum Essentials Skin Care, Shea Butter, Collagen and Elastin, 10.6 Fl Oz
Herbal Essences Argan Oil Repair Shampoo & Conditioner Set, Moisturizes & Smoothes, Paraben-Free, Color-Safe, pH-Balanced, Citrus Scent, 20.2 Fl Oz, 2-Pack
Head & Shoulders Anti-Dandruff Shampoo with 1% Pyrithione Zinc, Clinically Proven & Scalp Care Treatment, Fresh Green Apple Scent, 32.1 Fl Oz Each, 2 Pack
CeraVe Acne Control Cleanser, Face Wash with 2% Salicylic Acid, 8 oz | Skin Care with Niacinamide, Acne Face Wash, Acne Treatment For Face, Ceramides, Fragrance Free, Gentle, Oil Absorbing Clay
L Girl Conceal Concealer Corrector
HASK Biotin Boost Thickening Shampoo + Conditioner Set | Adds Fullness, Strengthens, Volumizes, Sulfate-Free, Paraben-Free, Gluten-Free, Color Safe | 12oz each
Crystal Deodorant - Mineral Roll on Vegan Deodorant for Women and Men, Vanilla Jasmine - 2.25 fl. oz. (Pack of 3)
FEBSNOW Professional Hair Cutting Cape with Neck Duster Brush, Salon Barber Cape, Hair Cutting Accessories (Black)
Cetaphil Daily Facial Cleanser Sensitive & Oily Skin, 20 oz | Gentle foaming face wash, soap-free, hypoallergenic, combination to oily skin, dermatologist recommended, daily skincare
Gillette Mach3 Razor for Men, 1 Razor Handle + 1 Blade Refill
Hask Conditioner Gluten Free Sulfate Free Paraben Free
Braun Shaver Head Replacement Part 94M Silver, Compatible with Series 9 Pro and Series 9 Electric Razors for Men
Julep Pencil Long Lasting Waterproof Eyeliner
HASK Blonde Care Shampoo + Conditioner Set for Blonde Hair | Sulfate-Free, Gluten-Free, Vegan, Color Safe | 12oz each
Naturtint 1N Ebony Black Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
HOT TOOLS (2018 MODEL) Pro Artist 24K Gold Curling Iron | Long Lasting, Defined Curls (1 in)
Naturtint 3N Dark Chestnut Brown Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
Revlon Colorstay Sharpener Longwear Application
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
Unlock Full Market Intelligence for Beauty & Personal Care
You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,018 products in this category.
No credit card required • Cancel anytime
💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Unlock Complete Beauty & Personal Care Intelligence
Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
