Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Conair Compact Multi Size Rollers Packaging
Naturtint 5N Light Chestnut Brown Permanent Hair Color (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results (Packaging may vary)
Julep Long Lasting Waterproof Eyeliner Shimmer
Softsoap Antibacterial Liquid Hand Soap, White Tea & Berry Scent, 50 fl oz | Refill Size, Paraben-Free, Phthalate-Free, Bathroom and Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Julep Cosmetic Makeup Pencil Sharpener - Eyeliner, Lip Liner and Eyebrow Pencils - Compact Travel Friendly - Easy to Clean - Universal Sharpener for Wood and Plastic Pencils - German Made Steel
Colorstay Stocking Stuffers Sharpener Longwear
BodyRestore Shower Steamers Aromatherapy, Self Care Gifts, Relief 15 Pack | Birthday Gifts for Women & Men, Spa Stress Relief & Relaxation, Eucalyptus & Menthol Essential Oil Tablets
Hot Tools Pro Artist 24K Gold Extra Long Curling Iron | Long Lasting, Defined Curls (1 in)
L'Oreal Paris Makeup Infallible Full Wear Waterproof Matte Concealer, Full Coverage, Ivory, 0.33 fl. oz.
Ikee Design Acrylic Makeup Organizer with 4 Drawers and Removable Top Lipstick Holders, Ideal for Make-up or Accessories,Enhance Your Vanity or Bathroom with Clear Design for Quick Visibility
L'Oreal Paris Makeup Infallible Full Wear Waterproof Matte Concealer, Full Coverage, Honey, 0.33 fl. oz.
Bioderma Sensibio Micellar Cleansing Sensitive
MAJESTIC PURE Biotin Shampoo and Conditioner Set - With Essential Oils & Ceramides - Helps Hair Growth, Thickening, Dry & Colored Hair - Sulfate Free - For All Hair Types - Men & Women - 16 fl oz each
Conair InfinitiPRO Hair Dryer with Diffuser & Concentrator, 1875W, Black | Ceramic blow dryer for all hair types with no-slip grip, multiple heat/speed settings, and a 6-foot cord for flexible styling
Babe Lash Essential Serum Extensions
3 Pieces Colossal Foot Files Kit Foot Scrubber Foot Rasp and Double-Sided Heel Files Pedicure Tools Callus Remover Stainless Steel Feet Scraper Foot Grater for Dead Skin
MAJESTIC PURE Argan Oil Shampoo and Conditioner Set | Nourishing & Promotes Soft and Silky Hair | Sulfate Free | For All Hair Types, Men and Women - 2 x 16 fl oz
Under Eye Patches (20 Pairs) - Eye Patches For Puffy Eyes And Dark Circles - Under Eye Mask For Beauty & Personal Care - Under Eye Mask Amino Acid & Collagen For Dark Circles And Puffiness by Celor
NIVEA Shea Nourish Body Lotion with Shea Butter & Hyaluronic Acid, 16.9 Oz | Non-Greasy 48-Hour Moisturizer for Dry Skin for Women & Men with Deep Nourishing Serum, Dermatologically Tested
Gillette Venus Extra Smooth Travel Razor Kit for Women, Mini Handle + Refill + Case
SheaMoisture Curl and Shine Coconut Shampoo Coconut & Hibiscus for Curly Hair Paraben Free Shampoo 13 oz
Babe Original Lash Serum Extensions
modelones Gel Top Base Coat Set 15ml 2026 Upgrade No Wipe Super Shine | Clear Glossy Gel Polish Acid Free Shiny for Press Ons Acrylic Gel Nail Art Soak Off U V Lamp Cure DIY Home Salon Manicure
Sheamoisture Silconefree Shampoo Hibiscus Parabenfree
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
