Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Dove Aluminum Deodorant Protection Moisturizers

Dove Aluminum Deodorant Protection Moisturizers

β˜… 4.40 (205 reviews)
$28.90
Gel Polish Christmas Collection Strengthener

Gel Polish Christmas Collection Strengthener

β˜… 4.50 (205 reviews)
$9.99
Straightener Miropure Straightening Anti Scald Temperature

Straightener Miropure Straightening Anti Scald Temperature

β˜… 4.40 (205 reviews)
$28.47
Bambaw Safety Razors Rose Gold

Bambaw Safety Razors Rose Gold

β˜… 4.30 (205 reviews)
$17.40
Beetles Gel Polishes Polish Manicure

Beetles Gel Polishes Polish Manicure

β˜… 4.50 (205 reviews)
$9.99
Beetles Gel Polish Colors Gel Manicure

Beetles Gel Polish Colors Gel Manicure

β˜… 4.50 (205 reviews)
$9.68
Damage Stretchy Ponytail Holders Diameter

Damage Stretchy Ponytail Holders Diameter

β˜… 4.60 (205 reviews)
$7.99
Acrylic Professional Manicure Pedicure Polishing

Acrylic Professional Manicure Pedicure Polishing

β˜… 4.50 (205 reviews)
$10.24
J R Watkins Hand Foaming Green

J R Watkins Hand Foaming Green

β˜… 4.70 (205 reviews)
$53.18
Morte SΓΊbita Total Repair Protectant

Morte SΓΊbita Total Repair Protectant

β˜… 4.50 (205 reviews)
$13.99
Aimike Professional Sectioning No Trace Hairdresser

Aimike Professional Sectioning No Trace Hairdresser

β˜… 4.60 (204 reviews)
$5.59
Temporary Collection Skin Safe Cruelty Free Long Lasting

Temporary Collection Skin Safe Cruelty Free Long Lasting

β˜… 4.50 (204 reviews)
$17.14
Wet Wild Effortless Luxuriously Cruelty Free

Wet Wild Effortless Luxuriously Cruelty Free

β˜… 4.40 (204 reviews)
$3.28
Weily Tri Fold Magnification Chargeable Cosmetic

Weily Tri Fold Magnification Chargeable Cosmetic

β˜… 4.40 (204 reviews)
$25.99
chi original straightening ceramic hairstyling

chi original straightening ceramic hairstyling

β˜… 4.40 (204 reviews)
$75.07
Beetles Gel Acrylic Nails Gifts

Beetles Gel Acrylic Nails Gifts

β˜… 4.40 (204 reviews)
$9.49
Beetles Gel Nail Polish Set - 6 Colors Burgundy Red Orange Yellow Brown Gel Polish Kit for Nails, Autumn Leaves Soak Off UV LED Nail Gel Manicure at Home Gifts for Women

Beetles Gel Nail Polish Set - 6 Colors Burgundy Red Orange Yellow Brown Gel Polish Kit for Nails, Autumn Leaves Soak Off UV LED Nail Gel Manicure at Home Gifts for Women

β˜… 4.50 (204 reviews)
$10.99
Dove Womens Deo Aluminum Deodorant

Dove Womens Deo Aluminum Deodorant

β˜… 4.40 (204 reviews)
$24.99
Palmers Coconut Formula Exfoliator Polishes

Palmers Coconut Formula Exfoliator Polishes

β˜… 4.60 (204 reviews)
$9.66
Aimike Styling Sectioning Silicone Trace

Aimike Styling Sectioning Silicone Trace

β˜… 4.60 (203 reviews)
$8.99
Herbal Essences Shampoo Conditioner Rose

Herbal Essences Shampoo Conditioner Rose

β˜… 4.70 (203 reviews)
$22.44
Coochy Intimate Shaving Bikini Armpit

Coochy Intimate Shaving Bikini Armpit

β˜… 4.60 (203 reviews)
$14.95
Mapofbeauty Women Bangs Curly Cosplay

Mapofbeauty Women Bangs Curly Cosplay

β˜… 4.30 (203 reviews)
$9.99
Beetles Gel Polish Artificial Extension

Beetles Gel Polish Artificial Extension

β˜… 4.40 (203 reviews)
$6.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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