Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
2 Pieces Detangling Brush for Afro America/African Hair Textured 3a to 4c Kinky Wavy/Curly/Coily/Wet/Dry/Oil/Thick/Long Hair, Knots Detangler Easy to Clean (Black, Green)
L F Prime Finishing Powder Medium
OGX Extra Creamy + Coconut Miracle Oil Ultra Moisture Lotion, 19.5 Ounce (Pack of 3)
Ancient Minerals Magnesium Bath Flakes – Pure Zechstein Magnesium Chloride for Soaking and Whole-Body Replenishment, 8 lb Bag
Revlon Lustrous Lipgloss Non Sticky Finishes
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Nyx Professional Makeup Instinct Sparkling
Nyx Slim Liner Pencil Natural
Everyone 3-in-1 Soap, Body Wash, Bubble Bath, Shampoo, 32 Ounce (Pack of 2), Unscented, made for Men and Women
Conair Ceramic 2 Inch 4 Inch Rollers
e.l.f. Prime & Stay Finishing Powder, Sets Makeup, Controls Shine & Smooths Complexion, Sheer, 0.18 Oz (5g)
Dove Advanced Care Antiperspirant Stick Revive Pomegrante 2PK 2.6 oz
Cremo Shaving Cream Mens, Astonishingly Superior Ultra-Slick Shaving Cream for Men, Fights Nicks, Cuts And Razor Burn, 6 Fl Oz (2 Pack)
REECHO 24" 1-Pack 3/4 Full Head Curly Wave Clips in on Synthetic Hair Extensions HE008 Hairpieces for Women 5 Clips per Piece-Natural Black
Softsoap Antibacterial Liquid Hand Soap, Crisp Clean Scent, 11.25 fl oz | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Remington Shortcut Pro Self-Haircut Trimmer Kit, Waterproof Cordless Electric Razor for Head, Beard, and Body, Curved Blades and 9 Trimmer Lengths, Head Shaver, 5-Minute Quick-Charge, 14-Piece Set
Versace Bright Crystal by Versace for Women 6.7 oz Eau de Toilette Spray
Loreal Paris Paradise Waterproof Voluptuous
Difeel Premium Natural Castor Hair Oil 7.1 Ounce - Castor Oil for Hair Growth
Softsoap Antibacterial Liquid Fresh Citrus
REECHO 20" 1-Pack 3/4 Full Head Curly Wave Clips in on Synthetic Hair Extensions HE008 Hairpieces for Women 5 Clips 4.5 Oz per Piece - Black brown
Paris Telescopic Butter London Oh My How High Lengthening Mascara Monumental Black
Nivea Men Dark Spot Reduction Face Wash (10x Whitening), 100 ML
Braun Epilator Silk-epil 3 3-270, Hair Removal Device, Epilator for Women, Shaver & Trimmer, Hair Removal
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
