Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Softsoap Antibacterial Liquid Gentle Sparkling
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Carbon Black, 0.27 Fl Oz., 2 Count
Bed Head by TIGI Hair Wax Stick – Professional Hair Styling Wax for High-Definition Texture & All-Day, Humidity-Resistant Hold, 2.57 oz
Honest Beauty Moisturizing Vegan Tinted Lip Balm | Antioxidant-rich Acai Extracts + Avocado Oil | Paraben Free + Cruelty Free | Summer Melon
Honest Beauty Moisture Paraben Silicone
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel
HUONUL 2X/3X/10X Magnifying Vanity Mirror with Light, Trifold Makeup Mirror | Touch Dimming, Dual Power, Clear View for Makeup, Skincare. Dorm Room Essentials. Birthday Gifts for Women, Mom, Wife, Girls
Paul Mitchell Detangler Comb, Wide Tooth Comb Detangles Wet or Dry Hair
Palmer's Cocoa Butter Formula Moisturizing Swivel Stick, Pack of 3 | Vitamin E Lip Balm for Beach Bag, Multi-Purpose Face & Body Moisturizer Stick, Ideal for Treating Dry Skin Patches
Towel Drying Towels Buttons Microfiber
82 Sheets Temporary Tattoos Stickers, Fake Body Arm Chest Shoulder Tattoos for Men and Women, Halloween Temporary Tattoos Black Fake Skull Skeleton Tattoos for Halloween Cosplay
HUONUL Makeup Mirror, Vanity Mirror with Lights, 2X/3X/10X Magnification, Touch Control, Trifold, Dual Power Supply, Birthday Gifts for Women, Wife, Mom, Girls,Dorm Room Essentials
Honest Beauty Moisturizing Vegan Tinted Lip Balm, Antioxidant-Rich, Acai Extracts, Avocado Oil, Cruelty and Paraben-Free, Lychee Fruit
Softsoap Moisturizing Liquid Hand Soap, Milk & Honey Scent, 50 fl oz Refill | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Revlon Super Lustrous Gloss Crystal
Subay Professional Finger Toe Nail Care Electric Nail Drill Machine Manicure Pedicure Kit Electric Nail Art File Drill with 1 Pack of Sanding Bands (Pink)
Revlon Super Lustrous Gloss Violet
Versace Eros for Men 0.3 oz Eau de Toilette Spray
20 Sheets Day of the Dead Face Sugar Skull Tattoos,Including 8 Large Sheets Halloween Temporary Face Tattoos, Halloween Sugar Skull Face Tattoos
American Crew Men's Hair Forming Cream (DISCONTINUED), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 2)
Versace Toilette Spray Fluid Ounce
Marc Anthony Coconut Shea, Moisture Leave-In Conditioner Spray for Dry Hair | Frizz Taming Nourishing Conditioning Hair Detangler Spray with Biotin, Shea Butter & Coconut Oil - Dry, Medium to Coarse Hair
Speed Stick Aluminum Free Men's Deodorant, Regular, 3 oz (4 Pack)
Mia Secret Professional Acrylic System
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
