Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Annie Rubber Bands Pack 500

Annie Rubber Bands Pack 500

β˜… 4.70 (203 reviews)
$5.77
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Roc Retinol Correxion Smoothing Capsules

β˜… 4.50 (202 reviews)
$21.99
Beetles Gel Nail Polish Set

Beetles Gel Nail Polish Set

β˜… 4.50 (202 reviews)
$9.99
Covergirl Lash Blast Mascara Black

Covergirl Lash Blast Mascara Black

β˜… 4.50 (201 reviews)
$8.97
Rechargeable Cordless Haircutting 79434 Grooming

Rechargeable Cordless Haircutting 79434 Grooming

β˜… 4.60 (201 reviews)
$49.50
Roselynboutique Microdermabrasion Cosmetic Instrument Self Care

Roselynboutique Microdermabrasion Cosmetic Instrument Self Care

β˜… 4.40 (201 reviews)
$6.99
Bagsmart Organizer Water Resistant Toiletries Accessories

Bagsmart Organizer Water Resistant Toiletries Accessories

β˜… 4.70 (201 reviews)
$16.99
Color Dream Coat Curly Hair

Color Dream Coat Curly Hair

β˜… 4.10 (201 reviews)
$26.00
Zentoes Moisturizing Socks Toeless Cracked

Zentoes Moisturizing Socks Toeless Cracked

β˜… 4.50 (201 reviews)
$14.99
Mitchum Antiperspirant Protection Alcohol Free Dermatologist

Mitchum Antiperspirant Protection Alcohol Free Dermatologist

β˜… 4.50 (201 reviews)
$5.50
Kaasage Eyelash Advanced Silicone Pressure

Kaasage Eyelash Advanced Silicone Pressure

β˜… 4.30 (201 reviews)
$9.99
Egyptian Magic Moisturizing Protectant Treatment

Egyptian Magic Moisturizing Protectant Treatment

β˜… 4.50 (199 reviews)
$33.35
L F Setting Creating Without Smooths

L F Setting Creating Without Smooths

β˜… 4.50 (199 reviews)
$8.00
Wahl Groomsman Battery Operated Facial Hair Trimmer for Beard & Mustache Trimming Including Light Detailing and Body Grooming – Model 9906-717V

Wahl Groomsman Battery Operated Facial Hair Trimmer for Beard & Mustache Trimming Including Light Detailing and Body Grooming – Model 9906-717V

β˜… 4.30 (198 reviews)
$16.95
Eos Shea Better Hand Cream

Eos Shea Better Hand Cream

β˜… 4.80 (198 reviews)
$4.49
Eliace Handmade Eyelashes Professional Comfortable

Eliace Handmade Eyelashes Professional Comfortable

β˜… 4.20 (198 reviews)
$13.98
Toiletry Bagsmart Water Resistant Organizer Accessories

Toiletry Bagsmart Water Resistant Organizer Accessories

β˜… 4.70 (198 reviews)
$19.99
Palmers Coconut Formula Lotion Bottle

Palmers Coconut Formula Lotion Bottle

β˜… 4.70 (198 reviews)
$6.74
Zizzon Professional Manicure Grooming Travel

Zizzon Professional Manicure Grooming Travel

β˜… 4.60 (198 reviews)
$9.99
 /Es/Kintion Bolsillo Maquillaje Compacto Iluminado

/Es/Kintion Bolsillo Maquillaje Compacto Iluminado

β˜… 4.60 (198 reviews)
$6.99
Proraso Shaving Soap Refreshing Toning

Proraso Shaving Soap Refreshing Toning

β˜… 4.70 (198 reviews)
$10.00
Kintion Pocket Mirror, 1X/3X Magnification LED Compact Travel Makeup Mirror with Light for Purse, 2-Sided, Portable, Folding, Handheld, Small Lighted Mirror for Gift, Purple

Kintion Pocket Mirror, 1X/3X Magnification LED Compact Travel Makeup Mirror with Light for Purse, 2-Sided, Portable, Folding, Handheld, Small Lighted Mirror for Gift, Purple

β˜… 4.60 (197 reviews)
$8.99
Beetles Gel Polish Starter Manicure

Beetles Gel Polish Starter Manicure

β˜… 4.40 (197 reviews)
$27.99
Beetle Gel Polish Starter Set 36

Beetle Gel Polish Starter Set 36

β˜… 4.30 (197 reviews)
$16.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

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Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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