Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample β€” sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here β€” our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Shea Moisture Jamaican Shampoo Strengthen

Shea Moisture Jamaican Shampoo Strengthen

β˜… 4.60 (197 reviews)
$10.97
Milani Color Statement Lipstick Matte

Milani Color Statement Lipstick Matte

β˜… 4.40 (197 reviews)
$6.00
Sally Hansen Insta-Dri Nail Polish Top Coat | Quick Dry, Long Lasting, Streak-Free Shine, Sheer | Bejewel | Shimmery Pink Nail Polish

Sally Hansen Insta-Dri Nail Polish Top Coat | Quick Dry, Long Lasting, Streak-Free Shine, Sheer | Bejewel | Shimmery Pink Nail Polish

β˜… 4.50 (197 reviews)
$5.23
Kintion Magnification Compact Folding Handheld

Kintion Magnification Compact Folding Handheld

β˜… 4.60 (197 reviews)
$14.99
Rimmel Lasting Finish Liner Cappuccino

Rimmel Lasting Finish Liner Cappuccino

β˜… 4.50 (196 reviews)
$5.76
Microdermabrasion Facial Scrub Face Exfoliator

Microdermabrasion Facial Scrub Face Exfoliator

β˜… 4.40 (196 reviews)
$16.99
Infinitipro Conair Tourmaline Ceramic Curling

Infinitipro Conair Tourmaline Ceramic Curling

β˜… 4.50 (196 reviews)
$27.39
Luseta Keratin Shampoo Conditioner Straight

Luseta Keratin Shampoo Conditioner Straight

β˜… 4.30 (196 reviews)
$29.99
Rimmel Lasting Finish Liner Spice

Rimmel Lasting Finish Liner Spice

β˜… 4.50 (196 reviews)
$5.08
Brushes Gel Painting Application Rhinestone

Brushes Gel Painting Application Rhinestone

β˜… 4.60 (196 reviews)
$7.99
Vishine Polish Manicure Long Lasting Required

Vishine Polish Manicure Long Lasting Required

β˜… 4.30 (196 reviews)
$6.99
Vishine Polish Manicure Salon Long Lasting

Vishine Polish Manicure Salon Long Lasting

β˜… 4.30 (196 reviews)
$6.99
Makartt Strong Press Nail Glue

Makartt Strong Press Nail Glue

β˜… 4.30 (196 reviews)
$4.99
Sally Hansen Insta Dri Color Black

Sally Hansen Insta Dri Color Black

β˜… 4.50 (196 reviews)
$5.98
Sally Hansen Insta Dri Polish Powerslide

Sally Hansen Insta Dri Polish Powerslide

β˜… 4.50 (196 reviews)
$5.98
Honest Beauty Extreme Length Mascara

Honest Beauty Extreme Length Mascara

β˜… 4.20 (196 reviews)
$19.99
Foot Peel Mask Callus Remover

Foot Peel Mask Callus Remover

β˜… 4.40 (195 reviews)
$16.14
Axe Refreshing Rosemary Plant Based Moisturizers

Axe Refreshing Rosemary Plant Based Moisturizers

β˜… 4.80 (195 reviews)
$22.99
Kintion Magnification Compact Portable Handheld

Kintion Magnification Compact Portable Handheld

β˜… 4.60 (195 reviews)
$8.99
Livon Frizz Vitamin Smoothness Fl Oz

Livon Frizz Vitamin Smoothness Fl Oz

β˜… 4.20 (195 reviews)
$9.70
Hair Scrunchies Beevines Satin Silky

Hair Scrunchies Beevines Satin Silky

β˜… 4.60 (195 reviews)
$12.99
Vishine Gelpolish Professional Manicure Varnish

Vishine Gelpolish Professional Manicure Varnish

β˜… 4.30 (195 reviews)
$5.99
Nishel Bag Full Sized Conditioner Accessories

Nishel Bag Full Sized Conditioner Accessories

β˜… 4.80 (195 reviews)
$17.99
Vishine Gelpolish Professional Manicure Mistyrose

Vishine Gelpolish Professional Manicure Mistyrose

β˜… 4.30 (195 reviews)
$6.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page β€” closest to breaking through first.

📊

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You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
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Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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