Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Speed Stick Men's Deodorant, Ocean Surf, 3 Ounce, 4 Pack, Packaging may Vary
Raw Shea Butter – 100% Pure Unrefined African Shea Butter, 8 oz Jar | Deep moisturizer for dry skin, face, hair and scalp. Ideal for DIY body butter, lip balm, lotion and soap making
Moms Millennium Black Onyx Half Oz Bottle Tattoo Ink 1/2
L'Oreal Paris Le Color One Step Toning Hair Gloss, Honey Blonde, 4 Ounce
L'Oreal Paris Le Color One Step Toning Hair Gloss, Cool Brunette, 4 Ounce
Raw Shea Butter – 100% Pure Unrefined African Shea Butter, 8 oz Block | Deep moisturizer for dry skin, face, hair & scalp. Ideal for DIY body butter, lip balm, lotion & soap making.
L’Oréal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss, Neutralizes Brass, Conditions & Boosts Shine, Blush Blonde, 4 fl oz
Lubriderm Fragrance Free Daily Moisture Body Lotion + Pro-Ceramide, Unscented Lotion, Body Lotion for Dry Skin, Shea Butter, Glycerin, Non-Greasy 24-Hour Moisturizer, Paraben & Dye Free, 24 Fl Oz
Conair Instant Styling Brush 4 Inch
ZenToes Moisturizing Socks for Cracked Heel Treatment, Vitamin E, Olive Oil and Jojoba Oil Infused Heel Socks, Spa Gifts for Women, Relaxation Gifts for Women (Cotton Gray, Regular)
DUcare Flat Foundation Brush for Liquid Makeup, Premium Synthetic Hair Concealer/Kabuki Makeup Brush, Dense Bristles Design, Multi-Purpose Face Brushes for Liquid/Cream/Facial Mask
COLOR WOW Root Cover Up, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant
Crate 61 Essential Certified Manufacturer
Plexaderm Rapid Reduction Eye Serum - Visibly Reduces Under-Eye Bags, Wrinkles, Dark Circles, Fine Lines & Crow's Feet Instantly, Anti Aging Wrinkle Remover for Face, Pump
Modelones Gel Nail Polish Collection
COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
L'Oreal Paris Voluminous Panorama Mascara, Volumizing and Lengthening Mascara, Waterproof Longwear and Smudge Resistant Make Up, Black, 0.33 Fl Oz
Goody Ouchless Polyband Hair Ties - 250 Ct, Clear, Latex Hair Bands for Women's Hair, Easy Glide, Ultra-Strong Hold Hair Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
Goody Ouchless Polyband Hair Ties, 500 Ct, Assorted, Latex Elastic Bands | Easy Glide, Ultra-Strong Hold Styling Accessories for Women & Men, Secure Hold Ridge Design, All Hair Types
/Es/Plancha Remington S8540 Keratin Protect
Crate 61 Organics, Handmade in Canada, Plant Based Cold Process Natural Bar Soap For Face And Body, With Premium Essential Oils, For Men And Women 3 Pack (Eucamint)
Crate 61 Organics, Handmade Vegan Natural Bar Soap Cold Pressed For Face And Body, With Premium Essential Oils, For Men And Women 3 Pack (Coconut)
Crate 61 Organics, Handmade in Canada, Plant Based Cold Process Natural Bar Soap For Face And Body, With Premium Essential Oils, For Men And Women 3 Pack (Vanilla Orange)
Bioderma Cleansing Removing Foaming Combination
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
