Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Lola From Rio – Rapunzel Hair Tonic Spray for Women – Hair Strengthening Treatment – Thickening Spray for Fine Hair – Supports Fuller, Healthier-Looking Hair – 8.45 fl oz
L’Oréal Paris Le Color One Step Toning Hair Gloss, Auburn, 4 Ounce
PHOERA Foundation, Flawless Soft Matte Liquid Foundation 24 HR Oil Control Concealer Foundation Makeup. (1 Pcs-102- Nude)
modelones Gel Nail Polish Set, 6 Colors Color Changing Valentine's Day Red Blue Purple Pink Neon Mood Temperature Change Gel Polish Set Soak Off DIY Home Nail Art Gift
MODELONES Mood Gel Nail Polish Set Temperature Color Changing Gel Colors Collection Red Blue Glitter Gel Polish Soak Off 6 Colors Christmas Gifts New Year Holiday Salon DIY at Home
Luxetique Baskets Lavender Bubble Christmas
spa luxetique Gift Set For Women, Bath Sets for Women Gift, 8 Pcs Rose Spa Basket Includes Bubble Bath, Shower Gel, Body Lotion, Mom Birthday Gifts, Mother‘s Day Gifts for Her
Vaseline Rosy Lips Therapy 25 Pack
Gillette Venus ComfortGlide White Tea Women's Razor 1 Handle + 4 Blade Refills
Maybelline Sensational Waterproof Mascara Black
Maybelline New York Sensational Waterproof
Maybelline New York Mechanical Precisely
Tweezerman Rose Gold Eyelash Curler - All Eye Shapes, Eye Lash Curler Refill Pads
Foundation Coverage Concealer Flawless Control
SheaMoisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
Whaline Pastel Hair Scrunchies Elastic Scrunchy Bobbles Velvet Hair Bands Boho Soft Hairs Ties Hairstyle Accessories for Girls Women (12 Colors)
Whaline 12 Pack Hair Scrunchies Premium Velvet Scrunchy Elastic Hair Bands for Girls, Women Hair Accessories (12 Colors) | Velvet Scrunchies Bobbles, Soft Elastic Hair Bands, Hairs Accessory & Gift for Teen Girls Women
Self Care Gifts for Women, Spa Luxetique 8pcs Daisy Bath and Body Gift Baskets for Her, Bath Set with Bubble Bath, Lotion, Mothers Day Gifts for Mom
Opi Nail Lacquer Teal Cows
Modelones Nuetral Seasons Soapnails Manicure
Moisturizing Moisturizer Completely Dermatologist Recommended
HERITAGE STORE Rosewater - Refreshing Face Mist with Damask Rose, All Skin Types - Hydrating Rose Water Spray for Glowing Skin Care - No Dyes or Alcohol, Hypoallergenic, Vegan, 60-Day Guarantee, 12oz
Speed Stick Power Antiperspirant Deodorant for Men, 72 HR Sweat & Odor Protection, Fresh Scent, 3.0 oz Stick (4 Pack)
Handmade Heroes 100% Natural Lip Scrub, Vegan Conditioning Coconut Lip Exfoliator - Gentle Exfoliant, Ultra Sexy Sugar Lip Mask Polish and Scrubber for Chapped Dry and Dark Lips, 1oz (Coconut Sorbet)
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
