Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
Jasclair Dermaplaning Razor (9 Count) – Face Razors for Women for Peach Fuzz, Eyebrow Shaping & Gentle Exfoliation – At Home Facial Shaver for Smooth Skin & Flawless Makeup Prep

Jasclair Dermaplaning Razor (9 Count) – Face Razors for Women for Peach Fuzz, Eyebrow Shaping & Gentle Exfoliation – At Home Facial Shaver for Smooth Skin & Flawless Makeup Prep

★ 4.30 (195 reviews)
$9.97
Cerave Moisturizing Contains Hydrating Cleanser

Cerave Moisturizing Contains Hydrating Cleanser

★ 4.80 (195 reviews)
$22.99
Vishine Gelpolish Professional Varnish Manicure

Vishine Gelpolish Professional Varnish Manicure

★ 4.30 (195 reviews)
$5.99
African Butter Unrefined Ghana Container

African Butter Unrefined Ghana Container

★ 4.50 (195 reviews)
$9.99
Usda Organic 6 Pack Earths Daughter

Usda Organic 6 Pack Earths Daughter

★ 4.60 (195 reviews)
$8.03
Axe Freshness Cedarwood Odor Busting Prebiotics

Axe Freshness Cedarwood Odor Busting Prebiotics

★ 4.80 (195 reviews)
$19.88
Vishine Polish Lacquer Coral Color

Vishine Polish Lacquer Coral Color

★ 4.30 (195 reviews)
$6.99
Shampoo Conditioner Promotes Cleaning Smoothing

Shampoo Conditioner Promotes Cleaning Smoothing

★ 4.30 (195 reviews)
$32.00
Luseta Biotin Collagen Shampoo Thickening

Luseta Biotin Collagen Shampoo Thickening

★ 4.30 (195 reviews)
$15.39
Cerave Moisturizing Hydrating Non Foaming Hyaluronic

Cerave Moisturizing Hydrating Non Foaming Hyaluronic

★ 4.80 (194 reviews)
$35.10
Earths Daughter Beeswax Natural Organic

Earths Daughter Beeswax Natural Organic

★ 4.60 (194 reviews)
$9.95
Sally Hansen Color Therapy Nail Polish | Biotin, Argan Oil, Long Lasting, Healthy Nails, Nail Strengthener, Opaque | 392 Lovely Lavender | Light Lavender Nail Color

Sally Hansen Color Therapy Nail Polish | Biotin, Argan Oil, Long Lasting, Healthy Nails, Nail Strengthener, Opaque | 392 Lovely Lavender | Light Lavender Nail Color

★ 4.40 (194 reviews)
$6.73
Cerave Moisturizing Hydrating Travel Cleanser

Cerave Moisturizing Hydrating Travel Cleanser

★ 4.80 (194 reviews)
$23.99
Rimmel Lasting Finish Liner Brownie

Rimmel Lasting Finish Liner Brownie

★ 4.50 (194 reviews)
$5.75
Makeup Brushes Foundation Brush Eyeshadow

Makeup Brushes Foundation Brush Eyeshadow

★ 4.50 (194 reviews)
$9.98
Sally Hansen Hansen Color Beautifiers Strengthening Coat 0 35

Sally Hansen Hansen Color Beautifiers Strengthening Coat 0 35

★ 4.40 (194 reviews)
$6.73
Now Solutions Liquid Coconut 16 Ounce

Now Solutions Liquid Coconut 16 Ounce

★ 4.70 (194 reviews)
$18.01
Sally Hansen Therapy Long Lasting Nourishing

Sally Hansen Therapy Long Lasting Nourishing

★ 4.40 (194 reviews)
$6.73
Paul Mitchell Awapuhi Shampoo 16 9

Paul Mitchell Awapuhi Shampoo 16 9

★ 4.60 (194 reviews)
$21.00
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Dove Men Care Cleanser Moisturizing

★ 4.80 (194 reviews)
$27.54
Biolage Hydra Source Shampoo Micro Filtered

Biolage Hydra Source Shampoo Micro Filtered

★ 4.70 (194 reviews)
$26.00
Sally Hansen Instadri Polish Twinkle

Sally Hansen Instadri Polish Twinkle

★ 4.50 (194 reviews)
$4.00
Sally Hansen Therapy Staycation Collection

Sally Hansen Therapy Staycation Collection

★ 4.40 (194 reviews)
$7.48
Melodysusie Entry Level Cordless 30000rpm Manicure

Melodysusie Entry Level Cordless 30000rpm Manicure

★ 4.30 (193 reviews)
$69.99

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.

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💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

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