Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.
Jasclair Dermaplaning Razor (9 Count) – Face Razors for Women for Peach Fuzz, Eyebrow Shaping & Gentle Exfoliation – At Home Facial Shaver for Smooth Skin & Flawless Makeup Prep
Cerave Moisturizing Contains Hydrating Cleanser
Vishine Gelpolish Professional Varnish Manicure
African Butter Unrefined Ghana Container
Usda Organic 6 Pack Earths Daughter
Axe Freshness Cedarwood Odor Busting Prebiotics
Vishine Polish Lacquer Coral Color
Shampoo Conditioner Promotes Cleaning Smoothing
Luseta Biotin Collagen Shampoo Thickening
Cerave Moisturizing Hydrating Non Foaming Hyaluronic
Earths Daughter Beeswax Natural Organic
Sally Hansen Color Therapy Nail Polish | Biotin, Argan Oil, Long Lasting, Healthy Nails, Nail Strengthener, Opaque | 392 Lovely Lavender | Light Lavender Nail Color
Cerave Moisturizing Hydrating Travel Cleanser
Rimmel Lasting Finish Liner Brownie
Makeup Brushes Foundation Brush Eyeshadow
Sally Hansen Hansen Color Beautifiers Strengthening Coat 0 35
Now Solutions Liquid Coconut 16 Ounce
Sally Hansen Therapy Long Lasting Nourishing
Paul Mitchell Awapuhi Shampoo 16 9
Dove Men Care Cleanser Moisturizing
Biolage Hydra Source Shampoo Micro Filtered
Sally Hansen Instadri Polish Twinkle
Sally Hansen Therapy Staycation Collection
Melodysusie Entry Level Cordless 30000rpm Manicure
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.
Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.