Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
Purely Northwest-Tea Tree, Peppermint, MSM & Epsom Salt Foot Soak-for Stubborn Foot Odor, Burning & Itching associated with Athletes Foot- Softens Dry Skin & Calloused Heels-1 Pound
Fu Store 2 Pack Foot Files Callus Remover Stainless Steel Foot Rasp and Dual Sided Feet File Professional Scrubber Pedicure Tools Premium for Feet Care Remove Hard Skin
Tweezerman Great Eyelash Curler Ounce
Burt's Bees 100% Natural Moisturizing Lip Balm, Original Beeswax with Vitamin E & Peppermint Oil, 0.15 Oz
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Brown, 2 oz (1 Count)
invisibobble Original Traceless Spiral Hair Ties - Pack of 8, Crystal Clear and Pretzel Brown - Strong Elastic Grip Coil Accessories for Women - Non Soaking - Gentle for Girls Teens and Thick Hair
COSRX Low pH Good Morning Gel Face Cleanser, Gentle Face Wash, 5.07 fl oz | Daily Mild Care for Sensitive Skin, Gentle Cleanser, pH Balancing, Tea Tree Oil, Gentle Sebum, Pore Control, Korean Skin Care
Yardley Oatmeal Almond Soap Ounce
Pure Daily Care NuDerma Handheld Skin Therapy Wand Machine w/Neon – Anti-Aging - Skin Tightening - Wrinkle Reducing - Dark Circles – Clarifying - Hair & Scalp Stimulator
Speed Stick Power Antiperspirant Deodorant for Men, 72 HR Sweat & Odor Protection, Unscented, 3.0 oz Stick (4 Pack)
Burts Bees Tinted Daisy Ounce
Head & Shoulders Royal Oils Instant Soothe Scalp Elixir, 4.2 fl oz, No-Rinse Scalp Relief for Textured Hair
Neutrogena Retinol Treatment and Tinted Facial Moisturizer, Healthy Skin Anti-Aging Perfector with Broad Spectrum SPF 20 Sunscreen with Titanium Dioxide, 20 Fair to Light, 1 fl. oz
Tweezerman Neon Pink Comfort Grip Eyelash Curler - Makeup Eyelash Tool for All Eye Shapes
Kissio Plumper Natural Moisturizing Beautiful
Maybelline Express Brow Ultra Slim Eyebrow Makeup, Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows, Black Brown, 1 Count (Packaging May Vary)
Carol's Daughter Mimosa Hair Honey Shine Pomade Hairdress, 8 fl oz | Hair pomade with shea butter & rosemary oil moisturizes scalp, conditions hair, controls frizz & adds shine.
Kissio Natural Plumper Plumping Moisturizing
Neutrogena Retinol Treatment & Tinted Facial Moisturizer, Healthy Skin Anti-Aging Perfector, Broad Spectrum SPF 20 Sunscreen & Titanium Dioxide, Blendable Sheer Coverage, 30 Light to Neutral, 1 fl. Oz
Olaplex N°.0 Intensive Bond Building Hair Treatment: Primes & Strengthens | Repairs & Protects Hair | For Coily, Curly, Straight, and Wavy, 155 mL / 5.2 Fl Oz
Melodysusie Starter Friendly Pocket Sized Especially Half Cured
Toe Nail Clipper for Ingrown or Thick Toenails,Toenails Trimmer and Professional Toenail Nipper for Seniors with Stainless Steel Surper Sharp Blades
Neutrogena Healthy Skin Anti-Aging Perfector - with Retinol, Tinted Moisturizer with SPF 20 & Sheer Coverage that Smooths Skin Texture & Reduces the Look of Fine Lines, Natural to Tan (40), 1oz (30mL)
EltaMD UV Clear Face Sunscreen SPF, Oil-Free Sunscreen with Zinc Oxide, Dermatologist Recommended
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
Unlock Full Market Intelligence for Beauty & Personal Care
You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 4,018 products in this category.
No credit card required • Cancel anytime
💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
Unlock Complete Beauty & Personal Care Intelligence
Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
