Beauty & Personal Care Market Intelligence

Explore 3,598 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.

3,598 Products
$18.55 Avg. Price
6,229 Avg. Reviews
Beauty & Personal Care Market Intelligence
Sample Listings from Our Database

Top Beauty & Personal Care Products

These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.

Beauty & Personal Care is one of Amazon's highest-margin categories, with 3,598 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.

The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $33.99, with a median of $12.65. The top 10% of listings by review count exceed 20,955 reviews.

Who shops this: Beauty enthusiasts Skincare shoppers Gift buyers
 /Es/Moroccanoil Máscara Hidratante Intensa Líquidas

/Es/Moroccanoil Máscara Hidratante Intensa Líquidas

★ 4.60 (191 reviews)
$18.00
Williams Lectric Shave 7 Ounce

Williams Lectric Shave 7 Ounce

★ 4.60 (191 reviews)
$5.67
Curve Liz Claiborne Cologne Spray

Curve Liz Claiborne Cologne Spray

★ 4.60 (191 reviews)
$22.76
Ouchless Pain Free Accessories Long Lasting Ponytails

Ouchless Pain Free Accessories Long Lasting Ponytails

★ 4.70 (191 reviews)
$2.97
Garnier Ammonia Permanent Packaging Intense

Garnier Ammonia Permanent Packaging Intense

★ 4.50 (191 reviews)
$18.94
Cuticle Triangle Stainless Gadgets Entrepot

Cuticle Triangle Stainless Gadgets Entrepot

★ 4.70 (191 reviews)
$4.99
Conair Results Detangling Bristles Cushion

Conair Results Detangling Bristles Cushion

★ 4.40 (191 reviews)
$4.17
Beetles Gel Polish Acrylic Required

Beetles Gel Polish Acrylic Required

★ 4.50 (191 reviews)
$7.67
Mehron Makeup Paradise Refill Purple

Mehron Makeup Paradise Refill Purple

★ 4.50 (191 reviews)
$11.95
Schick Sensitive Shower Moisturizing Refills

Schick Sensitive Shower Moisturizing Refills

★ 4.80 (191 reviews)
$13.47
📦

Moroccanoil Intense Hydrating Mask 8 5 Ounce

★ 4.60 (191 reviews)
$46.00
Schick Sensitive Care Hang Shower Refills

Schick Sensitive Care Hang Shower Refills

★ 4.80 (191 reviews)
$16.97
Real Techniques Miracle Latex Free Blender

Real Techniques Miracle Latex Free Blender

★ 4.80 (191 reviews)
$13.79
Coktak Temporary Stickers Halloween Realistic

Coktak Temporary Stickers Halloween Realistic

★ 4.40 (189 reviews)
$7.97
Color Goddess Colored Shampoo Conditioner

Color Goddess Colored Shampoo Conditioner

★ 4.40 (189 reviews)
$24.34
Burts Bees Mama Pregnancy Products

Burts Bees Mama Pregnancy Products

★ 4.70 (189 reviews)
$19.80
Tweexy Original Wearable Polish Holder

Tweexy Original Wearable Polish Holder

★ 4.50 (189 reviews)
$7.99
Conair Heatless Curlers Heatless Overnight

Conair Heatless Curlers Heatless Overnight

★ 4.20 (189 reviews)
$6.29
Thayers Natural Remedies Alcohol Free Facial

Thayers Natural Remedies Alcohol Free Facial

★ 4.70 (189 reviews)
$10.14
Colostay Stocking Smudgeproof Transitional Addictive

Colostay Stocking Smudgeproof Transitional Addictive

★ 4.40 (188 reviews)
$8.59
Designed Perfumes Parabens Phthalates Silicones

Designed Perfumes Parabens Phthalates Silicones

★ 4.80 (188 reviews)
$4.89
Degree Motionsense Antiperspirant Deodorant Intrigue

Degree Motionsense Antiperspirant Deodorant Intrigue

★ 4.80 (188 reviews)
$19.96
Heritage Store Rosewater Glycerin Ounce

Heritage Store Rosewater Glycerin Ounce

★ 4.70 (188 reviews)
$9.88
Thayers Trial Alcohol Free Petal Facial

Thayers Trial Alcohol Free Petal Facial

★ 4.70 (188 reviews)
$5.26

Almost Ranking on Google

These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.

📊

Unlock Full Market Intelligence for Beauty & Personal Care

You're viewing a free preview. Squatio members get access to complete pricing history, search volume trends, keyword gap data, and competitor analysis for all 3,598 products in this category.

No credit card required • Cancel anytime

💳 Typical FBA Fees for Beauty & Personal Care

Pre-filled with this category's real average price ($18.55) — edit anything below to model a specific listing.

Referral fee (8%)
FBA fulfillment fee
Net profit / unit
Margin

Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.

Unlock Complete Beauty & Personal Care Intelligence

Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 3,598 products.

3,598 Products Analyzed
11M+ Keywords Tracked
500+ Active Sellers
Product Research Keyword Intelligence ASIN Lookup Competitor Tracking Market Trends Chrome Extension

Frequently Asked Questions

Common questions about Beauty & Personal Care products on Amazon

Squatio currently tracks 3,598 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.

The average tracked Beauty & Personal Care listing is priced at $18.55. The middle 80% of listings range from $5.99 to $33.99, with a $12.65 median.

Tracked Beauty & Personal Care listings average 6,229 reviews. The top 10% of listings by review count exceed 20,955 reviews. Review depth is one of the clearest signals of listing maturity in this category.

Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $18.55 average price — to model your real referral fee, fulfillment fee, and net margin.

Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.

Affiliate

Book a Demo

Book a Demo of Squatio’s All-in-One Amazon FBA Seller Tool

This free demo shows you how to track important metrics and grow your business effectively.

Enter your information to register for the Free demo.