Beauty & Personal Care Market Intelligence
Explore 4,018 products with AI-powered insights. Discover pricing trends, keyword opportunities, and competitor analysis.
Top Beauty & Personal Care Products
These are real listings from Squatio's Amazon research database. Each product card shows a curated sample — sign up for full analytics, keyword data, BSR history, and competitor insights.
Beauty & Personal Care is one of Amazon's highest-margin categories, with 4,018 tracked listings spanning skincare, haircare, cosmetics, and fragrance. Brand differentiation is critical here — our data maps search volume against review velocity to identify where new entrants can still break through established competition.
The middle 80% of Beauty & Personal Care listings are priced between $5.99 and $34.26, with a median of $12.79. The top 10% of listings by review count exceed 16,070 reviews.
BESTOPE PRO Makeup Brushes 16 Pcs Makeup Brush Set, Blending Brush for Foundation, Premium Synthetic Powder Concealers Makeup Brushes for Eyes and Face, Eye Shadows Brushes, Eyeliner Make Up Brushes
Revlon One Step Dryer Volumizer Brush
Maybelline New York Defining Eyebrow
Revlon Colorsilk Haircolor, Bright Auburn, 4.4 Ounces (Pack of 3)
40Piece 3 Inch Boutique Grosgrain Ribbon Pinwheel Hair Bows Alligator Clips For Girls Babies Toddlers Accessories Teens In Pairs
Sky Organics Organic Lip Balms With Beeswax for Lips, USDA Certified Organic, Six Assorted Flavors to Moisturize, Soothe & Soften, 6pk.
Loréal Paris Super Blendable Powder Classic
L'Oreal Paris True Match Super Blendable Oil Free Powder Foundation, W3 Light Medium, 0.33 oz, Packaging May Vary
Jergens Sweet Citrus Hand & Body Lotion For Dry Skin, 7 fl oz | Essential Oils, Body Butter Formula, Refreshes Skin, Softens Rough Areas, For Women & Men
Jhirmack Silver Brightening Purple Shampoo and Conditioner Set for all types of silver, grey, and blonde hair
Teenitor Professional Manicure Polisher Washable
Gaoy Jelly Gel Nail Polish Set Transparent Uv Led Soak Off Nail Polish
Aveeno Moisturizing Sensitive Prebiotic Nourishes
GAOY Nude Brown Fall Gel Nail Polish Set, 6 Colors White Beige Dark Tan Taupe Soak Off UV Light Cure Gel Polish Kit for Salon and Nail Art DIY at Home
Nairobi Wrapp Shine Foaming Lotion
L'Oreal Paris Collagen Daily Face Moisturizer, Reduce Wrinkles, Face Cream, Fragrance Free 1.7 oz
Caboodles On-The-Go Girl Makeup Box, Hot Pink Sparkle, Hard Plastic Makeup Organizer Box, Built-In Mirror, Secure Latch for Safe Travel, Spacious Storage for Large Items
BellaVita Luxury NicoLips Lip Scrub 20gm | Lip Balm For Exfoliation & Dark Lip Moisturizing | With Goodness of Beetroot, Shea Butter & Walnut Lip Scrub | Lip scrubber exfoliator for Women and Men
Jergens Lavender Body Butter Hand and Body Lotion, Moisturizer for Women, with Essential Oils for Indulgent Moisturization, 7 Oz
Lustrous Chip Resistant Longwear Formula Cherries
African Pride Black Castor Miracle Extra Hold Braid, Loc, Twist Gel - Extreme Hold Braiding Hair Gel, Edge Control & Tames Frizz, No Flake | Natural Ingredients, Coconut Oil | 8oz
Moisturizer Loreal Paris Anti Aging Non Greasy
Caboodles On-The-Go Girl Makeup Box, Deep Pink Sparkle, Hard Plastic Makeup Organizer Box, Built-In Mirror, Secure Latch for Safe Travel, Spacious Storage for Large Items
Caboodles On-The-Go Girl Makeup Box, White Opal, Hard Plastic Makeup Organizer Box, Built-In Mirror, Secure Latch for Safe Travel, Spacious Storage for Large Items
Almost Ranking on Google
These Beauty & Personal Care pages are already on Google's second page — closest to breaking through first.
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💳 Typical FBA Fees for Beauty & Personal Care
Pre-filled with this category's real average price ($19.02) — edit anything below to model a specific listing.
Reference rates as of Jul 19, 2026, based on Amazon's published 2026 US referral-fee and FBA-fulfillment-fee schedule (8% referral rate applied for Beauty & Personal Care). Amazon updates fees periodically — verify current rates at Seller Central before making pricing decisions.
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Go beyond product previews. Access comprehensive market research, keyword opportunities, competitor analysis, and pricing intelligence for 4,018 products.
Frequently Asked Questions
Common questions about Beauty & Personal Care products on Amazon
Squatio currently tracks 4,018 Beauty & Personal Care listings across Amazon. Each listing is enriched with pricing data, Best Seller Rank (BSR) history, estimated monthly search volume, and keyword intent classification. The database is continuously updated as new products enter the market.
The average tracked Beauty & Personal Care listing is priced at $19.02. The middle 80% of listings range from $5.99 to $34.26, with a $12.79 median.
Tracked Beauty & Personal Care listings average 4,746 reviews. The top 10% of listings by review count exceed 16,070 reviews. Review depth is one of the clearest signals of listing maturity in this category.
Amazon charges a 8% referral fee on Beauty & Personal Care sales, plus a per-unit FBA fulfillment fee based on size and weight. Use the free calculator above — pre-filled with this category's $19.02 average price — to model your real referral fee, fulfillment fee, and net margin.
Squatio's database is updated on a continuous basis. BSR and pricing data for active Beauty & Personal Care listings are refreshed regularly, while keyword search volumes are updated based on platform data cycles. Full subscribers receive the most current data snapshots via the dashboard.
From the Squatio Blog
Seller strategy guides to help you get more out of your Beauty & Personal Care research.
